Over the past 11 months, we transformed our feed into a destination for enterprise IT leaders and tacticians, driving over 25,000 new followers in that time (only .6%, or 152, of which was paid).
If there's interest, I can dive deeper (as some of these seem pretty obvious), but here's some key changes we made:
1. Redirecting posts to personal accounts: Most know that LinkedIn algorithms favor personal posts over company content. To increase visibility, we’ve operationalized supporting team members with custom image assets and copy. By making our employees look good, we were able to leverage their networks and LI’s algorithms to boost our brand presence while positioning our leaders as industry experts.
2. Getting selective: No surprise here, but we’ve become more selective in our company page posts, focusing on quality and relevance. We've focused almost exclusively on "news you can use" and thought-leadership. (This was an adjustment with stakeholders, but we proved the value of being discerning and its made a huge difference).
3. Employee advocacy: Consistent communication, targeted asks, and partner collaboration have enhanced post visibility among employees and our partners. It really is as simple as asking, seriously.
4. Ruthless experimentation: We've continuously tested variables like posting times, link placements, and visuals to optimize engagement and follower growth. Spoiler, Linkedin likes it when you keep convos on... Linkedin.
We still have a ways to go in our strategy (improving attribution/tracking, cultivating our platform-first content strategy, and going deep into executive branding), but I could be more excited about the growth we're seeing.
A massive shout to Hannah Leonhard for her tireless work and Tyler Suss for believing in the vision.
We’re thrilled to announce a major milestone: our LinkedIn community has grown to over 100,000 followers!
As we celebrate this milestone, we want to express our gratitude for your trust and support. You’ve helped us reach new heights, and we’re excited to continue this journey with you.
So stay tuned—more innovative solutions, industry-leading expertise, and meaningful commentary are coming your way.
#neudesic #IBM #microsoft #genAI
Leading an incredible team of Cloud Solution Architects at Microsoft. Executive MBA at UNSW Business School.
4wHuge congratulations Dan! Thank you for inspiring and empowering us who have had the pleasure to work with you. Especially the teams you have led at Microsoft. Your a legend 🙏🏻