In the words of The Trade Desk's Chief Commercial Officer, Tim Sims, "With connected TV (CTV) at the forefront of a new approach to identity and authentication, publishers small and large are seeing the value of taking back control." As the 2024 upfronts approach, advertisers plan to reduce their linear investments and increase their CTV investments, which points to the availability of premium digital TV content at scale.
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In the words of The Trade Desk's Chief Commercial Officer, Tim Sims, "With connected TV (CTV) at the forefront of a new approach to identity and authentication, publishers small and large are seeing the value of taking back control." As the 2024 upfronts approach, advertisers plan to reduce their linear investments and increase their CTV investments, which points to the availability of premium digital TV content at scale.
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In the words of The Trade Desk's Chief Commercial Officer, Tim Sims, "With connected TV (CTV) at the forefront of a new approach to identity and authentication, publishers small and large are seeing the value of taking back control." As the 2024 upfronts approach, advertisers plan to reduce their linear investments and increase their CTV investments, which points to the availability of premium digital TV content at scale.
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Global Client Director at Illuma | Digital&Tech Transformation | Programmatic Advertising | University Lecturer | Ex P&G
When it comes to video ad view, large-screen viewing continues to dominate in the U.S., with connected TV accounting for 76% of ad views and set-top box (STB) platforms another 5%. Just 13% of ad views originate on mobile in the U.S., and 6% on desktop.In contrast, European audiences’ ad views are balanced between large CTV/STB (53%) and small mobile/desktop (47%) screens. European figures soon will follow the US trend.
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At Adbite LLC® CTV is the most engaging and top-performing Ad-format. As advanced technologies continue to progress, linear TV has transformed into connected television (CTV) without fully replacing it. Instead, various innovations in content and ad delivery have emerged alongside the increasing affordability of smart TV devices. Rough estimates suggest that by 2025, approximately one-third of TV advertising spending will be allocated to CTV. #ctvadvertising #programmaticadvertising #adtech
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While Australian CTV advertisers generally agree on what the first most important measurement of success is, opinions vary on the second-highest factor. Dive into our Advanced TV report to find out what makes your CTV campaign really successful: https://bit.ly/4cPuc9Q #CTV #Programmatic #ConnectedTV #DigitalMarketing
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💡 Looking for tips to maximise your ATV results & increase ad engagement? Look no further! See MiQ's latest report on Advanced TV here 📺
While Australian CTV advertisers generally agree on what the first most important measurement of success is, opinions vary on the second-highest factor. Dive into our Advanced TV report to find out what makes your CTV campaign really successful: https://bit.ly/4cPuc9Q #CTV #Programmatic #ConnectedTV #DigitalMarketing
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Globally, digital goods and services comprised 20% of the $34 trillion consumer leisure budget last year. In Big Ideas 2024, we provide further insights and predictions on the evolution of digital consumption: https://arkinv.st/3UBYiHA. In just two years (as of July 23), streaming’s share of overall TV consumption increased more than 10 percentage points to 39%, surpassing the shares of cable and broadcast. Based on our prediction that connected TV (CTV) ad spend will grow 17% in real terms at an annual rate, we believe CTV ad spend should surpass that of linear TV in 2027.
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While CTV advertisers generally agree on what the first most important measurement of success is, opinions vary on the second-highest factor. Dive into our Advanced TV report to find out what makes your CTV campaign really successful: https://bit.ly/3VuTwwb #CTV #Programmatic #ConnectedTV #DigitalMarketing
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CTV Weekly Insights: the growth of #CTV continues, rapidly. 2.8% more of U.S. consumers TV watch-time has shifted in just five months. Noteworthy during this period are the attraction to #fast channel platforms such as Tubi, The Roku Channel, and Pluto TV. While these each provide a tremendous amount of content (think basic cable), they are also giant buckets of advertising inventory. So in addition to many other independent apps, fulfilling CTV ad buys should never be an issue. (If you are being told there are scale issues by your agency, you may want to seek a second opinion.) https://lnkd.in/edPPG2fi
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Owner, Partner, & Board Member, SmartMedia Technologies | Television Innovator | Streaming Platform Expert | Female Empowerment Leader
The future of TV and TV advertising is a mix between CTV and linear, but that doesn't mean you should deploy identical strategies on both platforms. Accurate measurement of engagement on both platforms is crucial to crafting the best strategy. #FutureOfTV #TV #Linear #CTV
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