CredSpark’s Post

This is bound to be a great conversation - register today! [link in comments] #b2bmarketing #contentmarketing #marketingstrategy #contentmarketingstrategy

I love talking about the benefits of content in a marketing strategy, and I'm thrilled to be taking the conversation to the next level through a panel discussion with content experts! On July 16 at 3pm ET, I'll be chatting with Casey Cornelius, head of content and client services at CredSpark, and Melissa Mattoon, senior strategist at studioID, on mastering content as part of a marketing strategy. We'll dive into best practices, explain how to deeply understand target markets (and why this matters so much!), and share actionable takeaways to help marketers build connections and drive trust with customers. If you're in #B2Bmarketing, you won't want to miss this. The registration link is in the comments (and if you can't join us live, you'll be able to catch a recording!).

The outdated path to get funding took me 3 years to learn this... • Your product: Perfecting every detail • Finding Investors: Cold emailing and pitching to hundreds • Pitch Deck: Spending months creating the perfect deck All that hard work for minimal interest and constant rejection? Here's the new path: • Validation: Start by validating your idea with real customers • Build a Community: Engage with your target audience and build a loyal following • Attract Investors: Show traction and a proven market demand Here's how to get started: • Customer Feedback: Launch a small test run of your product and gather feedback • Content Marketing: Share your journey and build an audience on social media • Track Metrics: Use data to show growth and potential to investors Getting funded is hard, but worth it.

Keep in mind. You're not selling an ordinary Trading Algo but: - A quick decision-making system that would allow them (prospects) catch blitzing stocks with massive massive potentials - A relief from the anxiety that comes with overanalyzing market movements - A time-suspender that helps them cut their screen time into bits, with more time to spend on things they love and their families... and without the fear of missing out on important trades. Framing your sales/marketing messages this way changes the perception of your product in the market. Which is what you need to sell big and fast without making bogus claims. #salesandmarketing #Fintech #TradingAlgo #Financialmarketing #Financialcopywriting -

From figuring out tricky algorithms to understanding what makes content go viral, we've been paying close attention to all your worries. And guess what? We're bringing up the solutions you've been looking for! Transform your business with us. Stay tuned for further updates. #newlaunch #userfriendlyapproach #digitaltransformation #germany #comingsoon #businesssolutions #businesstransformation

Ever see a baby run a 100-meter dash before they learn how to crawl? Not unless you partied a little too hard at Coachella… So, why do marketers in the tech services space focus on creativity before they’ve mastered delivering real value? People aren’t reading your content because it’s generic and obvious. It has nothing to do with creativity. You have: - Mountains of proposals. - Miles of client emails. - SMEs oozing experience like an oversoaked sponge. - Account managers with on-site stories that would enthrall your audience. But your marketing team fires off content in complete isolation. They're like a novelist belting out a chapter at a log cabin, secluded from the world, trying to meet a long ignored deadline. Until every technology firm shares its IP and thought leadership, a lack of “creativity” is not the problem…

Here's why I'm against business owners going viral: (or sort of) If you're just starting out creating content, people don't know who you are. Going viral will attract all types of users to your content, and not the ones that want to buy your stuff. I don't say this because I can't go viral. We've generated over 4.4M views for our partners over the last few months. Given the types of businesses we work with, it's quite a lot. Build a solid foundation first, make what you do, who you help and how very clear. Then optimise for reach.

Data-driven is a marketer's buzzword. But if your content doesn't solve a REAL problem for your reader... who cares? How to change that: - Identify the pain point, not the symptom - Talk to your audience, not about them - Turn problems into solutions - Improve their situation When you do, everything changes.

Almost 17M (16.9M) content views. If you're still not connected with me on Quora, let's connect today. Link in the comment #contentmarketing #strategicnetworking #b2bnetworking