Charles Haynes’ Post

We always pay creators on time. No exceptions. Unlike other agencies, we prioritize timely payments to ensure that creators receive their earnings, even if the brand hasn't paid us yet! By focusing on strong relationships and managing our cashflow strategically, Outloud has successfully navigated the challenges faced by the influencer marketing industry. We are committed to growing together with our valued partners. Our Accounting Lead, Holly DeBruin, explains more here: https://bit.ly/4clXDAk Whether you're a creator or a brand, ask yourself this: Do you want to collaborate with an agency known for delayed or non-existent payments?  We value your feedback, so please share your thoughts with us! #influencermarketing #TheOutloudGroup #Outloud

If you thought that influencer marketing was just a passing trend, think again. Learn how TikTok is connecting creators and brands to expand social selling capabilities across its platform in this article from Social Media Today, LLC. #socialselling #socialcommerce #influencers #influencermarketing #socialmedia

🌟 Exciting News: Instagram Expands Creator Marketplace to Fuel Brand-Creator Collaborations! 🚀📸 Attention marketers and creators! Instagram's latest update is set to transform the influencer marketing landscape. Discover how the expansion of the Creator Marketplace empowers brands to connect with creators seamlessly, fostering authentic collaborations and driving impactful advertising campaigns. Let's explore the endless possibilities for brand-creator partnerships and unlock new avenues for creative expression and brand storytelling! 💡💼 IIDE - The Digital School Search Engine Land Kainaz Mistry Sarika Abitkar #InstagramMarketing #InfluencerMarketing #CreatorMarketplace #DigitalAdvertising #BrandCollaborations #SocialMediaStrategy

📻 If you still haven't gotten the news: July was a momentous month for us with the launch of impact.com/creator! 🎈🎉 💙🤳 Influencer content is so effective that a reported 61% of consumers trust influencers’ recommendations—compared with 38% who trust branded social media content [1]. 🔍😰However, given the sizable creator landscape, marketers say that finding the right partners and evaluating creators against their needs are among their biggest challenges today. That same pain point exists for creators -> 86% say that while they want to expand brand partnerships, with selective criteria, it’s challenging to identify quality prospective brand partners that will work long-term. impact.com / creator brings creators and brands together in a single platform to discover new partnerships, contract, manage, pay and optimize those partnerships based on comprehensive performance insights. Give it a try https://lnkd.in/dY-vGZH2 For good measure, we wrote an article on finding the right creators [with examples!] here: https://lnkd.in/dVKGbG62 [1] Source: BusinessWire https://lnkd.in/d-Xxnfnz

If you're an influencer, creator or a business with a presence on Instagram, you must have come across the words Instagram Creator and Business account on the platform. Does having a creator account make any difference? Should you make the switch? Read our blog to know more about it. . . . #instagram #creatoraccount #businessaccount #contentcreator #influencer #marketing #socialmedia #growyourfollowing #insights #analytics #music #scheduling #thirdpartytools #3dotsdigital #Advertising #AdvertisingAgency #AdvertisingCampaign #DigitalMarketing #DigitalMarketingAgency #AdvertisingLife #DigitalMarketingAgency #MarketingDigital #MarketingStrategy #SocialMediaMarketing #FacebookAds #GoogleAds

Launch your OTT platform with a bang! 🚀✨ Discover effective marketing strategies to attract and engage your audience. From social media campaigns to influencer partnerships, learn how to make your OTT service stand out! 📈📺 Read the blog here: https://lnkd.in/d5_a-num #OTTMarketing #DigitalStrategy #ContentPromotion

Is your business tapping into the full potential of the Creator Economy? 🌐   Forbes just released an insightful article that sheds light on how the Creator Economy can be a game-changer for small businesses.   Check out the article here: https://lnkd.in/dxHw7U73   The Creator Economy is a powerful tool that can amplify your brand's reach and impact. As the digital landscape evolves, leveraging content creators and influencers can be the key to staying ahead in the competitive market.   Don't miss out on the opportunities that the Creator Economy offers. Read the Forbes article, and let's discuss how we can help your business make the most out of this dynamic landscape.   #CreatorEconomy #SmallBusinessGrowth #ForbesInsights #creators #recruiters #recruitment #recruiting #influencermarketing #socialmedia

When considering partnerships with #creators, there are several key factors to keep in mind: 1. Authenticity Is Key: Prioritize creators who are already organically talking about your brand. Choosing a mid or smaller creator who genuinely loves your brand over a larger creator who hasn't mentioned it can result in a more authentic partnership. Consumers respond positively when they sense a true synergy between the brand and the creator, built on passion rather than just financial incentives. #AuthenticityMatters 2. Look Beyond Follower Count: Especially on platforms like TikTok, don't fixate solely on follower numbers. Instead, focus on a creator's average views, average likes, engagement rates, etc. These metrics reflects how well their content resonates with audiences, even if their follower count hasn't caught up yet. #AudienceEngagement 3. Give Creative Freedom: While providing a clear brief with parameters is necessary, allow room for creative freedom. Trust the creator to infuse their unique perspective into the content. A rigid brief can make collaborations feel forced and inauthentic, which might not align with the creator's usual tone of voice and could alienate their audience. 🎨 4. Leverage Paid Media Strategically: Paid media can amplify your message, but don't blindly allocate it to all assets. Invest in boosting content that performs well organically and optimize based on results. This selective approach ensures your budget is allocated effectively. #PaidMediaStrategy 5. Experiment and Analyze: Test various types of creators and creative content. Trying out numerous approaches helps identify what works and what doesn't. Analyze the data to refine your strategy continually. 🧪📊 In creator marketing, there's no one-size-fits-all formula, but it's ultimately about engaging with people. Remember that influencer marketing is about connecting with individuals. Treat them as humans, involve them in the process, and allow them to make decisions organically. Great marketing facilitates this natural decision-making process. By following these recommendations, you can navigate the dynamic world of creator marketing more effectively. It's not just about products; it's about people and their experiences. #InfluencerMarketing #DigitalMarketing #creatoreconomy

7 solid tips on how to make money and get paid on TikTok. Follow these steps an watch your influencer profile and engagement explode.

Customisable Campaigns: How To Engage Your Audience Using Hyper-Personalised Marketing - Guest post for InAppStory