Cervin Ventures reposted this
I just finished my 25th marketing channel audit (with the amazing marketing team at Catch+Release nonetheless!) and I'm sharing the template with you below👇. What started as a way to organize my thoughts for job interview... ... morphed into a tool I used for quarterly OKR and competitive intel snapshots ... and now has become a vehicle for go-to-market conversations with Cervin Ventures' portfolio companies. These audits aren't about pointing fingers. They're a mechanism for facilitating a data-driven conversation about a company's GTM motion -- and where we may be leading, lagging or need to figure out. Having completed 25 audits, I can tell you this structured approach will always find: 🏛 some marketing fundamental you overlooked 🧠 a competitor doing something very smart that warrants taking a look 🔬 areas for your team to explore and experiment Feel free to download the template from the comments and conduct your own audit today: https://lnkd.in/gF5QcTup And if you come up with new metrics, or ways to consistently measure competitive behavior, I'd love to hear your suggestions.
Chuck Brotman
1mo
is there a link as well you can share? Thanks!
Analisa Goodin
1mo
YES to open sourcing learnings and tools! Thanks for being a great partner Scott Brown and glad to be a part of something that helps the next startup team!
Ghezal Omar
1mo
This looks great, please definitely share the link
M.H. Lines
1mo
Scott Brown work is amazing. I learned SO MUCH!
Will Salcido
1mo
Thanks Scott, please share the link.
Katja Gagen
1mo
Scott Brown- can you share the link? Thanks!
Deirdre Mahon
1mo
Such great learnings in one neat (yet detailed) view across all important aspects of a company's digital footprint. Loved working on this with you Scott Brown plus your infinite wisdom and learnings down to email deliverability and infra setup on Hubspot! 😍
Paul Belle Isle
1mo
This is an excellent resource for taking a disciplined, systematic approach your marketing channel audit. Thank you for sharing.
yesss love Catch+Release!
Marketing | Editorial | Content
1moI used this at Precanto , which uncovered some huge dev holes in our website and resulted in us switching web contractors (this was a good thing). Thank you so much for sharing.