Cem Eroglu’s Post

Never bad to work for a company being recognized by one of the leading industry organizations. Thanks AdExchanger for the recognition and hard work that has gone into Adform trying to Change the Game. Transparency matters. Data Privacy matters. Carbon reduction matters. Reach Rate matters. Your marketing results matter. #adtech #programmatic #transparency #reach

"Are Retail Media Networks (RMNs) the Future of Digital Marketing? In a landscape forecasted to be incredibly lucrative over the next three years, we're witnessing major players like retailers, ad agencies, and brands investing heavily. What's your take on the explosive growth of RMNs and their connection to high-quality, actionable data? Share your thoughts! #RetailMediaNetworks #DigitalMarketing #AdTech"

Part 1 - Commerce Media Truths: Discover the game-changer in digital advertising! Dive into the realm of Commerce Media with our exclusive insights. Learn why it's not just a buzzword, but a pivotal opportunity reshaping the industry landscape. Uncover the core truths behind this phenomenon and unlock new dimensions for your brand's success with 365 Digital and Criteo. #365Digital #Criteo #CommerceMedia #DigitalAdvertising

Discover the future of e-commerce advertisements through retail media advertising and AdTech companies. Personalization, programmatic technology, and augmented reality redefine digital marketing. Read this Article here: https://lnkd.in/dnFRNaFf Get more Informative Articles here: https://ciente.io/ Follow for more Articles here: https://lnkd.in/dZt8FEms #Media #Advertising #Adtech #ecommercebusiness #Marketing

A must-have #iprospect guide to the data-driven world of retail media🛍 https://bit.ly/41Dtvvi Get more transparency with your advertising, it could be powerful fuel in predicting your audience’s next move - gold dust in the privacy-first, cookieless world we’re moving into, fast. #commerce #media #dentsu  

Finding: Always-on utility that matches log-level impression data across the supply chain is NEEDED - says Discover Financial Services’s Amy Adams. For #brands to better #trust what they are buying programmatically, they need to view all log-level data provided by their partners, so that #marketers can harmonise the campaign datasets in order to get the full story. Solution: As TAG’s transparency utility, TAG TrustNet has already built connectors for 90% of the major DSPs, ad verification companies and SSPs that agree to provide access to their impression log data to any advertiser asking for it. #transparency #digital #advertising

#RetailMedia networks are the biggest trend in advertising. Michael Greene spoke with Constantine von Hoffman of MarTech about how the market can continue to mature ➡ bit.ly/3EbokIY To succeed in this space, retailers must prioritize standardization and scalability, while ensuring their ad programs work in concert with their primary goal of pleasing shoppers. #Ecommerce

The Rise of Retail Media: What to Expect in 2024: DoubleVerify Know more:- https://lnkd.in/d-Kn6QqK #doubleverify #martech #martechcubenews #marketingtechnology #marketingdigital #marketingtech #martechcube

Lots of content around ad tech has been devoted to retail media lately - it's the second most talked about topic at #adweek this year - and many brands are just beginning to find its value. A successful retail media strategy is complex but can be achievable. Check out this white paper from one of Adform's founders, Jakob Bak to find out more.

Anyone who has worked with me over the last 5 years has heard me say that Retail Media is a lot more than complicated than what Amazon started doing years ago. As Offsite has become a driving growth area, it is only getting more complicated (CTV, Measurement, Attribution, Identity, etc). Please read, comment and challenge any of the thinking in Adform's latest white paper. #retailmedia #media #CPG #grocery #Adtech