Broadsheet Communications’ Post

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Transform or Be Left Behind! In an opinion piece for AdExchanger, Broadsheet Client Bob Walczak, CEO of MadTech, emphasized the urgent need for businesses to invest in their transformation. "Rather than try to purchase your way into the future, organizations need to explore transformation from an accounting sense." As the advertising industry pivots away from third-party to first-party data, Bob sees this as the opportunity for businesses to retool and approach transformation through corporate accounting.  Read more here: https://lnkd.in/dFCE-hdU  #BroadsheetPR #ClientNews #adtech

Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now | AdExchanger

Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now | AdExchanger

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