BCW Global’s Post

Although the world's newest generation has had much of their lives defined by the COVID-19 pandemic, BCW's recent survey of 1,000 members of Generation Alpha discovered that this generation feels 😊😍🤗 about the world.   How about you?   Learn more about our research findings in, “Decoding Gen A: Why Business Can’t Afford to Wait.”   https://lnkd.in/eYu-BT2v

To resonate with Generation Alpha, the world's youngest generation, brands should showcase diversity in their advertisements. Advancing equity is critical, according to a recent survey of over 1,000 Gen A respondents and their parents. To learn more about Gen A’s values, expectations and influence, read our latest report, “Decoding Gen A: Why Business Can’t Afford to Wait." https://lnkd.in/eYu-BT2v  

What's it like to be chosen as a juror for the 2024 Cannes Lions International Festival of Creativity? Our very own Sama Al-Naib (Managing Director, Digital Innovation, EMEA) who will be serving as a Juror for the PR Lions shares how it feels to be selected and what she's looking forward to in the competition. Learn more: https://bit.ly/49ETHJe   #CannesLions2024 #BCW #Burson

At BCW, we proudly celebrate our LGBTQIA+ colleagues and community during #PrideMonth and all year long. We embrace diversity, champion unique perspectives, and honor the individuality of our people, clients, and partners every day. Brittany Jones, an Account Executive in our Brand Solutions practice and a member of the BCW PRide ERG, shares how she celebrates Pride Month.

While Generation Alpha has always known a world with internet and social media, a recent survey of over 1,000 members of the world's youngest generation revealed that they prefer to spend time with friends and attend school in person, rather than virtually. Learn more about these digital natives and their parents’ perspectives in, “Decoding Gen A: Why Business Can’t Afford to Wait”: https://lnkd.in/eYu-BT2v 

Today wraps the first week of the 2024 Harold Burson Summer Internship program! Over the next three months, our exceptional interns will represent BCW and Burson across our North America offices, shaping the future of public relations and communications. They’ll gain hands-on experience working with our experts, some of whom were former interns themselves, across media relations, brand and corporate reputation, public affairs, health and wellness, technology, digital integration, creative, strategy, research and grassroots. This year’s HBSI class includes Sophia Bittner, Jadyn Bryan, Vincent Chen, Ashley Duong, Elizabeth Engle, TRESTON ESPADA, Chloe Hernandez, Mae Jiang, Katie Karstens, Bereket Kebede, Zsaleialana Lafitaga, Kaley McGinley, Robert Nelson, Elena Palomino, Meredith Rideout, Laela Saulson, Ellie Shepardson, Grace Tadder, Boi Ngoc Thai, Jaclyn Traylor and Mara Vaknin Welcome, HBSI Class of 2024!  

BCW's Decipher Index forecasts that the 2024 Elections will continue to gain momentum as a topic of interest next week. Elections remain top of mind with Mexico having elected its first female president and the UK prime minister having called for a general election in July. John McTernan (Senior Adviser, Corporate and Public Affairs, BCW London) notes that with the threats of disinformation impacting elections, organizations can use AI to predict public sentiment associated with contentious themes that impact business and potential election outcomes. To learn more about the Decipher Index, our cognitive AI platform predicting top global trends, visit DecipherIndex.com. Limbik #2024elections #elections #globalelections #trendingtopics #bcwdecipher

Take it from SVP of Strategy, Cristen Spivey – Generation Alpha has arrived. Prepare for a generation that is expected to have a global economic footprint larger than Millennials and Gen Z combined by reading our new research report, “Decoding Gen A: Why Businesses Can’t Afford to Wait.” We surveyed over 1,000 members of Gen A and their parents to learn how they really feel about today's world. Read: https://lnkd.in/eYu-BT2v

At BCW, we proudly celebrate our LGBTQIA+ colleagues and community during #PrideMonth and all year long. We embrace diversity, champion unique perspectives, and honor the individuality of our people, clients, and partners every day. BCW's Kareem Clark, Ph.D., an Account Director in our Healthcare practice and a member of BCW PRide, speaks to the meaning and importance of Pride Month.