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We all face one single problem when it comes to promoting content articles on our site, and this is a very common one. And I think very few take active steps to promote them for more diverse ways of increasing the reach of their website. Now, look at what you’re losing… By promoting them online on social platforms, search engines, email lists, etc, you get 3 main benefits: 1️⃣ Increased Visibility and Reach: By promoting your content on social media, you can increase its visibility and reach a broader audience beyond your immediate followers. 2️⃣ Engagement and Interaction: Social media facilitates direct engagement with your audience through likes, shares, comments, and direct messages. This helps you interact with your target audience and build a community around your audience. 3️⃣ Drive Traffic and Conversions: Well-promoted content on social platforms can lead to click-throughs, increasing the likelihood of conversions, whether it's signing up for a newsletter, making a purchase, or taking another desired action. These can be done in 2 ways, either free or paid, and we all know when it comes to content paid promotion is useless. Because we are shipping content every day or maybe weekly, and we can’t put ads on all of them. But, the more you’re consistent with your content promotion, the more engagement and reach you’ll deserve with it. So, no need to pour in your dollars or rupees on paid ads for it. Now, how to do it? Here you go: 1️⃣ Strategic Social Media Campaigns: Get comfortable with sharing your content on social media and create attention around your brand with an additional source of traffic for your site. 2️⃣ Email Marketing Integration: Get an email list to send your best traffic to where you can promote your content and also monetize them with links or during your launches. 3️⃣ Influencer and Community Collaboration: Create a community to connect with your target audience and also collaborate with influencers to increase brand awareness. There are many more ways to promote your content, but these 3 are the most working ones at the time, that I can say. Look, this is consistent work and you can’t expect it immediately to boom up, but what you can do is, just share it through these ways when you release any new content and keep planting those seeds that will grow… …which will slowly become an entire garden to bloom and provide fruit for you. This not only gives you an extra traffic source but also acts as a monetizable asset for you or your website. If you found this content useful, drop a “Follow” for more such content around organic traffic and monetization.

We all face one single problem when it comes to promoting content articles on our site, and this is a very common one. And I think very few take active steps to promote them for more diverse ways of increasing the reach of their website. Now, look at what you’re losing… By promoting them online on social platforms, search engines, email lists, etc, you get 3 main benefits: 1️⃣ Increased Visibility and Reach: By promoting your content on social media, you can increase its visibility and reach a broader audience beyond your immediate followers. 2️⃣ Engagement and Interaction: Social media facilitates direct engagement with your audience through likes, shares, comments, and direct messages. This helps you interact with your target audience and build a community around your audience. 3️⃣ Drive Traffic and Conversions: Well-promoted content on social platforms can lead to click-throughs, increasing the likelihood of conversions, whether it's signing up for a newsletter, making a purchase, or taking another desired action. These can be done in 2 ways, either free or paid, and we all know when it comes to content paid promotion is useless. Because we are shipping content every day or maybe weekly, and we can’t put ads on all of them. But, the more you’re consistent with your content promotion, the more engagement and reach you’ll deserve with it. So, no need to pour in your dollars or rupees on paid ads for it. Now, how to do it? Here you go: 1️⃣ Strategic Social Media Campaigns: Get comfortable with sharing your content on social media and create attention around your brand with an additional source of traffic for your site. 2️⃣ Email Marketing Integration: Get an email list to send your best traffic to where you can promote your content and also monetize them with links or during your launches. 3️⃣ Influencer and Community Collaboration: Create a community to connect with your target audience and also collaborate with influencers to increase brand awareness. There are many more ways to promote your content, but these 3 are the most working ones at the time, that I can say. Look, this is consistent work and you can’t expect it immediately to boom up, but what you can do is, just share it through these ways when you release any new content and keep planting those seeds that will grow… …which will slowly become an entire garden to bloom and provide fruit for you. This not only gives you an extra traffic source but also acts as a monetizable asset for you or your website. If you found this content useful, drop a “Follow” for more such content around organic traffic and monetization.

Grow Your Business with 2023’s Most Powerful Marketing Channels 🙌 In 2023, the marketing landscape will be more diverse and interconnected than ever before. Let’s dive into the three most impactful marketing channels for this year: 1️⃣Targeting Blogs Among the strategies is guest posting on established blogs and utilizing renowned platforms like Medium. However, alternatives such as Quora, LinkedIn, HubPages, DEV Community, Vocal Media, BeamStart, and Substack are emerging, each offering unique advantages. These platforms present diverse opportunities for writers and businesses to amplify their voices and reach wider audiences. 2️⃣Social and Display Ads Platforms like Facebook, Instagram, TikTok, and LinkedIn offer sophisticated ad targeting. Display ads on websites provide visual appeal to entice potential customers. 3️⃣Viral Marketing Rooted deeply in the digital age, viral marketing not only relies on producing content that captivates viewers to the extent they become promoters but also ingeniously integrates virality into products themselves. 4️⃣Community Building Beyond just customers, engaged communities become brand advocates. By fostering spaces, either online or offline, where customers can share, learn, and engage, businesses build loyalty. Such communities act as invaluable feedback channels and drive organic promotions through word-of-mouth. 5️⃣Affiliate Programs A performance-driven strategy, affiliate marketing relies on third-party advocates to drive traffic or sales. With rewards or commissions for successful referrals, businesses can scale reach without upfront advertising costs. So, what's your top tip for creating a successful marketing strategy in 2023? https://lnkd.in/d9JKbMvz

Developing a comprehensive Facebook marketing strategy involves focusing on building a strong fan base, driving engagement, optimizing your timeline content, running effective ads, encouraging shares, gaining insights, and occasionally hosting contests. Here's how you can approach each aspect: 1. Building Fans:   - Start by creating a compelling Facebook Page that reflects your brand identity.   - Promote your Page across your other marketing channels, such as your website, email newsletters, and other social media platforms.   - Encourage existing customers to like and follow your Page.   - Run Facebook Like campaigns or boost posts to reach a wider audience and attract new fans. 2. Driving Engagement:   - Post high-quality content regularly that is relevant, informative, entertaining, or inspiring to your audience.   - Use a mix of text, images, videos, and other multimedia formats to keep your content diverse and engaging.   - Encourage interaction by asking questions, running polls, hosting Q&A sessions, and responding promptly to comments and messages.   - Leverage Facebook Live to engage with your audience in real-time and showcase behind-the-scenes content or special events. 3. Optimizing Timeline Content:   - Pay attention to the timing and frequency of your posts. Use Facebook Insights to identify when your audience is most active and schedule your posts accordingly.   - Experiment with different types of content and formats to see what resonates best with your audience.   - Utilize Facebook's scheduling feature to plan and organize your content calendar in advance. 4. Running Ads:   - Set clear objectives for your Facebook ads, whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales.   - Target your ads effectively by defining specific audience segments based on demographics, interests, behaviors, and other relevant criteria.   - Test different ad formats (e.g., carousel ads, video ads, slideshow ads) and ad creative to optimize performance and maximize ROI.   - Monitor ad performance closely and adjust your targeting, bidding, and creative elements as needed to improve results. 5. Encouraging Shares:   - Create shareable content that resonates with your audience and prompts them to share it with their friends and followers.   - Incorporate calls-to-action (CTAs) that encourage users to share your content, such as "Tag a friend who needs to see this" or "Share this post for a chance to win."   - Engage with users who share your content by liking, commenting, or reposting their shares to foster a sense of community and appreciation. 6. Gaining Insights:   - Regularly review Facebook Insights to gain valuable data and insights into your Page's performance, audience demographics, reach, engagement, and more.   - Use these insights to refine your content strategy, optimize your ad targeting, and improve overall performance.

10 best marketing strategies depend on your specific business and target audience, but here are 10 that are generally effective across industries: 1. Content marketing:Create high-quality, informative, and engaging content that attracts your target audience and establishes you as a thought leader in your industry. This could include blog posts, articles, infographics, videos, podcasts, and more. 2. Search engine optimization (SEO):Optimize your website and content to rank higher in search engine results pages (SERPs) so that your target audience can find you more easily. This involves using relevant keywords, building backlinks, and creating a user-friendly website. 3. Social media marketing:Use social media platforms to connect with your target audience, promote your content, and build brand awareness. Be sure to choose the platforms that your target audience is most active on and create content that is relevant and engaging. 4. Email marketing:Build an email list of subscribers and send them regular newsletters, promotions, and other valuable content. Email marketing is a great way to nurture leads and convert them into customers. 5. Influencer marketing:Partner with influencers in your industry to promote your products or services to their audience. Influencers can be bloggers, YouTubers, social media personalities, or other industry experts. 6. Public relations (PR):Get positive media coverage for your business to build brand awareness and credibility. This could involve issuing press releases, pitching stories to journalists, or participating in industry events. 7. Paid advertising:Run paid advertising campaigns on social media, search engines, or other platforms to reach a wider audience. Paid advertising can be a great way to target your ideal customers and drive traffic to your website. 8. Affiliate marketing:Partner with other businesses to promote their products or services in exchange for a commission on sales. Affiliate marketing can be a great way to reach a new audience and generate additional revenue. 9. User-generated content (UGC):Encourage your customers to create content about your brand and share it on social media. UGC can be a powerful marketing tool because it is seen as more authentic and trustworthy than traditional advertising. 10. Data-driven marketing:Track your marketing results and use data to make informed decisions about your marketing strategy. This could involve tracking website traffic, conversion rates, social media engagement, and other metrics. By following these tips, you can develop a marketing strategy that will help you reach your target audience, grow your business, and achieve your marketing goals. hashtag #ROI #FBAds #DigitalMarketing #facebookads #marketingtrends #fbmarketing #advertising #marketinghacks #localbusinessmarketing #seo

Ever scroll through your feed and see those "X impressions gained in Y days" posts and feel a pang of...? Doubt. Discouragement. Maybe even a little fear. You're not alone. I've been there, and so have many of my clients. It's easy to tie your worth as a business owner to your social media performance. But here's the truth: Your success is NOT defined by your reach, likes, or engagement. Those numbers might look impressive, but they often paint an incomplete picture. Those "growth accounts" promoting rapid follower surges often exist solely to showcase growth, not reflect reality for most businesses. They aren't the standard you need to chase. With all my heart, I want you to know this: There's a way to run a business where low reach doesn't drain your cash flow or hinder client acquisition. Social media shouldn't be your only source of leads and sales. So, what's the alternative? CONTENT MARKETING. Content marketing allows you to build a foundation you control. Here's what that looks like: 🔸Understanding how to leverage LinkedIn for targeted reach and powerful content that resonates even with smaller audiences. Pro Tip: Tailor your content values strategically For example, Nelly Agbogu and Aproko Doctor leverage storytelling-educational content, while I utilize topical, user-generated content,and two more. What works for them may not work for you. Identify the content values that resonate with your specific business and audience. (Feel free to Comment or DM me "COMMUNITY" to join my membership community where we explore various content values and launch our community challenge next month!) 🔸Building a robust email list that remains unaffected by algorithm changes. Email marketing has demonstrably increased my income and instilled ownership. 🔸Mastering the art of copywriting and building sales pages that convert even single leads into paying customers. + Learn how to create offers too. 🔸Long-term value: Content like blog posts, e-books, and webinars continues to attract leads and sales even after publishing. 🔸Diversification: Less reliance on a single platform reduces risk and increases control over your marketing strategy. 🔸Leveraging paid advertising strategically to reach a wider audience with laser-focused targeting. I run Ads on IG consistently and it has helped me to attract more eyes to my business. The possibilities are endless. Are you still feeling discouraged by low reach? Remember, there's another way. P.S: If you are experiencing low reach and you need a LinkedIn engagement strategy Done for you, DM me “Engagement Strategy ”

Want to create paid ads that actually convert? Here's some top tips for running a paid campaign on LinkedIn... 1 - Be context aware 📲 Think of trending topics, current events, and take a look at creatives that have worked well for your competitors. Show you know the platform inside-out and use that to your advantage. 2 - Be unified 🤝🏽 Brands that show up consistently across different platforms with a unified brand. Think of Mcdonald's and how their Golden Arches logo is instantly recognisable across their social media, their app and their out of house campaigns. 3 - Be emotive & relatable 💭 Content designed to trigger a desirable emotional reaction showcases the human side of your brand and connects with your target audience on a deeper level. 4 - Be on brand 🎯 Clever or creative use of unique and distinctive brand codes contributes to a consistent brand image across all marketing channels. This reinforces your brand messaging and strengthens your overall brand identity in the market. 5 - Be scroll-stopping 🤳🏽 Attention spans are at an all-time low, and users are bombarded with content. A visually creative ad cuts through the noise by grabbing their attention in a split second, following through with a clear and compelling message. Keeping these 5 principles in mind next time you’re creating a paid campaign, you can create something that really stands out, resonates with your target audience, and ultimately drives conversions 👀 #linkedinmarketing #paidmedia #paidmarketing

Here are 4 major content buckets you need for a successful paid social strategy: 🎤 Thought leadership - This is when you share your unique POV and strategic narrative that positions you as an expert in what you do. 👩💻 Product Marketing - This is when you tell customers what your product does, how it works, and the outcomes it drives. (most neglect this in place of pushing gated TOFU content only) ❤️ Social Proof - This is when you share stories from current customers who are already getting value from your product. 📕 Content - This is when you answer direct pain points and questions that tie back to your product Most over-index on promoting gated content spending 100% of their money on: 1.) Create content 2.) Gate it 3.) Promote on LinkedIn, Google Ads, and Facebook 4.) Collect emails 5.) See if they want a demo It's not that gated is bad, but for many Series A-C B2B SaaS brands, the majority of your ICP still doesn't know: 1.) What your product actually does (and no....saying "it drives revenue" doesn't help) 2.) Who trusts you and who has gotten value from your product. If you already are promoting lots of gated content, start to mix in product marketing ads that better describe the core capabilities and problems your product solves. Then mix in quotes, case studies, stats, etc., that back up your claims; the majority don't want to be the first to try out your product. To be clear, you don't need to have EVERYTHING in the below graphic to have a successful paid social strategy, start with a few things you can consistently support and then add on ONLY when you have the resources. #demandgeneration #b2bmarketing #saas

Here are 4 major content buckets you need for a successful paid social strategy: 🎤 Thought leadership - This is when you share your unique POV and strategic narrative that positions you as an expert in what you do. 👩💻 Product Marketing - This is when you tell customers what your product does, how it works, and the outcomes it drives. (most neglect this in place of pushing gated TOFU content only) ❤️ Social Proof - This is when you share stories from current customers who are already getting value from your product. 📕 Content - This is when you answer direct pain points and questions that tie back to your product Most over-index on promoting gated content spending 100% of their money on: 1.) Create content 2.) Gate it 3.) Promote on LinkedIn, Google Ads, and Facebook 4.) Collect emails 5.) See if they want a demo It's not that gated is bad, but for many Series A-C B2B SaaS brands, the majority of your ICP still doesn't know: 1.) What your product actually does (and no....saying "it drives revenue" doesn't help) 2.) Who trusts you and who has gotten value from your product. If you already are promoting lots of gated content, start to mix in product marketing ads that better describe the core capabilities and problems your product solves. Then mix in quotes, case studies, stats, etc., that back up your claims; the majority don't want to be the first to try out your product. To be clear, you don't need to have EVERYTHING in the below graphic to have a successful paid social strategy, start with a few things you can consistently support and then add on ONLY when you have the resources. #demandgeneration #b2bmarketing #saas