Aspectus Group’s Post

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Are you wondering if B2C marketing strategies can be applied to your B2B efforts? Our latest blog by Ellie Jackson, explores this hot topic, highlighting key differences and effective tactics for marketing niche, high-value products. Understand why balancing rational and emotional appeals is crucial, especially in complex, high-stakes B2B environments. Discover actionable insights to refine your strategy and maximize your impact. Read more and get in touch with our strategists to explore these ideas further: https://lnkd.in/eQS4Q4Xt

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