Asahi Europe & International’s Post

🍻 Asahi Super Dry's Exciting Rebrand for Modern Japan & APAC 🍻 🌟 Kinyi Choo, the dynamic managing director at Asahi Beer Asia since March 2020, discusses the compelling rebrand of Japan's iconic beer, Asahi Super Dry. Key Takeaways: Driving the APAC Strategy: Kinyi is steering the brand's repositioning, focusing on prominent markets like Mainland China, South Korea, Hong Kong, Singapore, and Taiwan. The aim? Share the modern Japan story through the beloved Asahi Super Dry. The Allure of Asahi: For Kinyi, it’s the blend of a passion for the industry, coupled with the vibrant opportunities in the Asian beer market. At Asahi, it's about crafting beverages to be proud of, with a team that's all in for excellence. Promoting Japanese Drinking Culture: Asahi is not just about beer. It's about fostering bonds and relationships. Their collaboration with City Football Group clubs serves as a testament to this. Modernizing a Classic: Introduced in 1987, Asahi Super Dry is embracing modern aesthetics, from its packaging to taste enhancements. Their recent revamp mirrors the evolving tastes of premium beer enthusiasts in Asia. Catering to Health-Conscious Drinkers: Asahi is in sync with the times! The introduction of Asahi Super Dry 0.0% offers an alcohol-free option. Plus, their Nama Jokki Can innovation ensures beer lovers can savour the draft beer experience from a can. Let’s raise a toast to Asahi Beverages' dynamic journey from 1987 to today, epitomizing the essence of Modern Japan across APAC! 🍺✨ 🔗 Click the link in the comments to read the full interview #Asahi #BeerRebranding #ModernJapan #APACStrategy #AsahiSuperDry #BeerInnovation #DrinksBusiness #AsiaPacific

You should read my great interview with Kinyi Choo of Asahi Beer Asia Limited to understand his vision for propelling the Japanese beer brand to new heights in Hong Kong, China, Singapore and Taiwan with new flavours and new looks. Link commented below!

Did you know that the production of the world-famous beer from Carlsberg relies on weighing solutions from Eilersen? https://lnkd.in/eZ9si3zX Carlsberg’s production of craft beers takes place in the historical buildings near the center of Copenhagen. However, the building’s status as a protected historical building is a challenge to ensure an efficient production of beer around the clock. Carlsberg has been working closely with Eilersen to solve this challenge for many years. Our weighing systems monitor and register the content of the brewery’s storage and fermentation tanks. In this way, we help ensure that Carlsberg can keep producing tasteful craft beer in Copenhagen. You can find the case story here if you’re curious to know more about how this collaboration works. #digitalloadcells #digitalization #EilersenElectric #brewery #weighing

Did you know that the production of the world-famous beer from Carlsberg relies on weighing solutions from Eilersen Electric Digital Systems A/S? Carlsberg’s production of craft beers takes place in the historical buildings near the centre of Copenhagen. However, the building’s status as a protected historical building makes it a challenge to ensure an efficient production of beer around the clock. Carlsberg has been working closely with Eilersen to solve this challenge for many years. Their weighing systems monitor and register the content of the brewery’s storage and fermentation tanks. In this way, they help ensure that Carlsberg can keep producing tasteful craft beer in Copenhagen. You can find the case story here if you’re curious to know more about how this collaboration works: https://lnkd.in/eZ9si3zX or contact ITS (UK Partner) to discuss what Eilersen products can do for your facility – 01675 465191 / sales@industrialtradingsolutions.com. Take a look at the Eilersen Range here: https://lnkd.in/e-RTGDrG #digitalloadcells #digitalisation #EilersenElectric #brewery #weighing #distributingsolutions #processingexcellence

🍻  Asahi Group is leading a pivotal shift in the beverage industry, strategically aligning with the rising demand for non-alcohol and low-alcohol beers in response to the global call for responsible drinking. 🌍 Leading this exciting evolution is our Global Chief Brewer Jun Kubota, the driving force behind Asahi's innovative non-alcohol beer technologies. He offers a glimpse into Asahi's innovative technologies, discusses the unique challenges the Asahi Group navigated, and the breakthroughs that have set Asahi apart in this rapidly growing market. Want to learn how Asahi is changing the game and what this means for the future of the beverage industry? There's so much more to this fascinating story. Click on the link to get the full scoop: 🔗 https://lnkd.in/gepMxaQ2 Here's to a future brimming with innovation and healthier choices! 🥂

𝐀 𝐖𝐨𝐫𝐥𝐝 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐒𝐞𝐞𝐧: 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐞𝐚𝐥𝐦 𝐨𝐟 𝐒𝐩𝐢𝐫𝐢𝐭𝐬 𝐑𝐞𝐚𝐝 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧@ https://lnkd.in/d-aWT6mV (𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐞𝐦𝐚𝐢𝐥 𝐈𝐃𝐬 𝐩𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝) "Spirits" encompass diverse meanings, weaving through history, culture, and personal belief. Primarily, they refer to distilled alcoholic beverages like vodka, whiskey, and rum, obtained by heating fermented liquids and evaporating the alcohol. However, the term also delves into the realm of the immaterial, encompassing various interpretations. Some view them as souls of the departed, lingering in the world or inhabiting the afterlife. Others consider them ethereal beings, independent of the physical realm, with diverse forms and purposes, from benevolent guides to mischievous tricksters. 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗧𝗼𝗽 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗹𝗮𝘆𝗲𝗿𝘀 𝗼𝗳 𝘁𝗵𝗶𝘀 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝗮𝗿𝗲: Diageo, Pernod Ricard, Bacardi, LVMH, Beam Suntory, William Grant & Sons, Rémy Cointreau, THE EDRINGTON GROUP LIMITED, CHINA KWEICHOW MOUTAI DISTILLERY (Group) CO., LTD, Brown-Forman, Wuliangye Group Import and Export Co., Ltd., Jiangsu Yanghe Brewery Joint-Stock Co., Ltd., Hubei Daohuaxiang Group, Luzhou LaoJiao International Development(HK) CO., Ltd., Jose Cuervo, Tequila Patrón Spirits hold a significant place in various mythologies and religious traditions, often associated with nature, deities, and the spirit world. Whether imbued with symbolic meaning, cultural significance, or personal belief, "spirits" continue to captivate our imagination, sparking exploration beyond the seen world. #spirit #alcohol #alcoholic #beverages #food #vodka #whiskey #rum #drink #demand #growth

📈Last week at the Seoul Bar & Spirits Show, I was struck by the eagerness of all my contacts to glimpse IWSR's 2023 data. From whisky to wine, the varied market perspectives highlighted just how pivotal data-backed decisions are in our industry. Without robust data, businesses are often left to rely on hearsay or piece together information from multiple unverified sources. Good news: we're updating our database at the end of this month! Get ready for a surge of activity as companies reevaluate and reposition in the market based on the latest insights. Don't have access yet? Want a quick 15-minute overview of the platform? Just shoot me a DM. #spiritsindustry #APAC #SouthKorea #Korea #whisky #wine #spirits #RTD

🍻🌏 Did you know that Kirin Holdings has been keeping a close eye on global beer consumption trends since 1975? Here's an interesting tidbit: Asia has been reigning as the world's largest beer-consuming region for a whopping 14 years now, holding a solid 31% share of the global beer market. But if you're looking for an affordable beer destination, you might want to consider the Czech Republic. 🇨🇿🍻 In some parts of this picturesque country, a cold brew can cost you less than a bottle of water! 💧 And here's something for the future: According to Future Market Insights, the global beer market is on a growth trajectory. By 2023, it's projected to be valued at a staggering $690 billion, and it's expected to rise even higher to $996 billion by 2033. 🚀🍺 Cheers to the world of beer and its ever-evolving journey! 🍻🌍 #BeerLover #GlobalTrends #CheersToTheFuture (Source: Bruno Venditti/VisualCapitalist)

Year of the Dram-gon! "Chinese whisky" is taking flight but how should we define it? A deeper dive into the topic, including the recent release of Pernod Ricard's "The Chuan", which the company heavily promoted as a "first" for China and an expression of local "terroir", while both The Whisky Advocate and Global Drinks Intel reported that it included distillate from Scotland. So, how do we define a "Chinese whisky", especially given that the current standards in China are quite lax compared to those in Scotland, the United States and elsewhere? And given that the China market has many brands that have similar names, fonts, bottles et al to some of the world's top sellers, creating confusion for consumers? I look at this in my newest Grape Wall newsletter, including "Chinese whisky" definitions by trade people, how the current standards are due for revision shortly, and steps producers focused on locally made whisky can take to help guide consumers and create confidence in the industry. Check it out at the link (you can also subscribe for free on that page): https://lnkd.in/gwxynXDC #whisky #whiskey #whiskytasting #whiskyproduction #china #chinamarket #bourbon #scotch #grapewallofchina

Dear friends, we want to introduce you to the amazing people🫶 behind Global Beverages Holding. Therefore, we are launching a new series called #GBpeople, where we will share stories and interviews with the talented and dedicated individuals who make our company thrive💫. ✨INTERVIEW WITH LARISA SERGEEVNA KASHINA, CHIEF TECHNOLOGIST OF THE PETROPAVLOVSK VODKA FACTORY: 📍How long have you been working at the factory? - I have been working at the Petropavlovsk Vodka Factory (#PVZ) for over 24 years. When I moved to this city, Svetlana Pavlova, the chief technologist of the factory, asked me to help and work in the blending shop. She became my first mentor and taught me to never give up and always think clearly, no matter how difficult the situation, for which I am very grateful to her 🙌. 📍What are your responsibilities at work? - As the chief technologist, I need to have a complete understanding of the entire - to oversee the entire technological process from start to finish, to control the blending shop and the vodka bottling shops. There is also a creative side to my work – creating and implementing new vodka recipes that are in demand on the market. 📍Can you tell us a little about your factory🏭? - The factory has been operating in #Petropavlovsk since 1941. It was evacuated from Kharkov at the beginning of the Great Patriotic War. The first 100 grams of combat vodka sent to the front came from our factory. Initially, only alcohol was produced here, and later vodka production was established. Without false modesty, I can say that our #vodka is the #best because we follow a classic vodka production scheme. The entire process, from purification to preparation, is fully adhered to without interruptions and at the necessary speed, by gravity. Therefore, the quality of our vodka is very high, and this is reflected in the demand. 📍Can you share a successful project or work done by you or your team? - Our factory produces the #brand "Kyzylzhar," which has been our flagship product since 1996. We are planning to launch a new type of Kyzylzhar – "Kyzylzhar Gold." My task is completed – the recipe is developed, and the design of the components is being worked on. Next up is the release of "Kyzylzhar Platinum." Big deal of this year💫- we are preparing for the launch of a new PVF #factory – Kyzylzhar. 📍What did you add to #Kyzylzhar Gold – gold😉? - No, soul. You might say that such a statement is too lofty for an alcoholic product. But you understand that consuming any product in moderation is beneficial. The same applies to vodka. Fifty grams🍸 won’t harm anyone😊!