Aquent Talent’s Post

Let's be honest, hiring - and job hunting - has its ups and downs. Hiring *in this economy* takes agility, discretion and persistence. Gloriane Yi has got you covered in her blog with 5 practical tips for hiring a marketing director. #hiringmanagertips #marketinghiring

🤫 Psst - We're spilling some secrets on how we hire the best #MarketingDirectors. Hear straight from one of our top recruiters Gloriane Yi on what your company should be thinking about when hiring for this critical role. Read the blog for more details. Link in comments. #MarketingJobs

👩💻 Excited to share Gloriane Yi's recruitment strategies and what it takes to find the best talent in marketing leadership roles. Whether you're a recruiter, hiring manager, or aspiring marketing professional, this is a must-read. #MarketingLeadership #RecruitmentStrategies #TalentAcquisition

Why Hiring is Like Marketing? 🧍🏼🧍🏼📱 Hiring the right talent is a painstaking process and we constantly look for ways to make our hiring process efficient. In doing so, we often complicate it a lot. However, the tactics and mindset used in marketing can also be used in hiring. What??? If this is your reaction, you can start scrolling through the carousel below to hire the best. #hiringtips #marketing #softwarecompany #recruitmentmanagement

Do you gamble?? 🤷♂️ If you are looking to hire someone but they aren't a 100% fit but you can really see what they bring - do you take the gamble?? 💲 Do you spend money to bring more in?? Marketing budgets are often a perfect example - but what is too much?? Are you taking a gamble??💲💲 Do you play safe or do you gamble?? Particularly when hiring it is so easy to go the safe route and miss a real star - is gambling the right way to go?? 💲💲💲 #recruitment #hiring #marketing #gambling

What a joy to work with the Founder and team at Smiley Company to help them find a permanent Marketing Director 🤩 They're an iconic brand- still independent and fiercely purpose-led. 😊 This success story highlights some important factors to landing top marketing talent: 🚗 Speed Matters: Great candidates move fast- even at the Head of/Senior end. Prioritising recruitment and having a decisive hiring process ensured they locked in top talent at every stage. 🌟The Founder and his amazing team involved me in their collective meetings/processes more than any other business I have worked for. We had ongoing teams' calls, updates and consistent feedback chats. It meant that I was truly able to get under the skin of what they needed and wanted- as well as that important cultural fit factor. As a result, I believe it's one of the best recruitment matches I have helped facilitate in my career. 🙂😊🙂 Read about our success story here: https://lnkd.in/eSAasUsX #recruitment #marketing #retail

🕵🏻♀️You are a brand and your consumer is the hiring team. 😅 Now different people on that team have different product feature needs.🤓 Executive leadership may be looking for creative and business strategy thinking. 🎩 Recruiting is looking at overall fit and path. The good ones are shaking teams out of bias 👬 and helping them not just add head count but evolve! 🦹🏽🎅👩🏻✈️👩🏼🎨👨🎤 Your boss is looking for a chemistry match for themselves/the team, company culture alignment, aesthetic compatibility, as well as hard skills. 🎯🎨🤝👩🏻🔬💻 Strategy is looking to see how creative works with them and if that’s workable. 🫂🤔 Marketing wants to know if you will add more copy! Nothing will be lost! They swear! 📑 They all have musts, nice to haves and bonus areas that you hit as selling features. ✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨ And being clear on why you are great at doing your do is incredibly important!‼️ It’s even more important that you are clear on what is great about you that solves their problem‼️‼️‼️‼️‼️‼️‼️ Not having your creative 🍑 on their team is THE problem. Be the brand with the brand proposition that solves that particular hiring team’s problems! Need some branding support for your ideal hiring team? Let’s talk rebrand strategy! #creativecareercoach #jobsearchstrategies #rebrandpackage

Are you a Performance Marketing Agency struggling to hire top talent? Most agency roles are very similar, making it difficult to stand out and attract the best candidates. But fear not! There are several strategies you can implement to improve your hiring process. If you're interested in improving your business offering and hiring more talent, reach out for a free conversation with Brand Partners Let's work together to take your agency to the next level! Ulli Brand #PerformanceMarketing #MarketingAgency #OnlineMarketing #Hiring

One question I often hear from founders is, “What type of marketer should be the first marketing hire?” I’ve been on both sides of the hiring process as a candidate and leader. There are always signals as to what type of marketer you need to hire first, such as growth rate, funding, product-market-fit indicators, business gaps, and sales process complexity. Without a doubt, the first marketing hire needs to have a strong product marketing background. I’ll fully admit that my foundation is demand gen. But, I often think back to how product marketing would have unlocked so many business gaps. ✅ Product marketing gets you closer to market problems. ✅ Product marketing helps you understand real customer pain points. ✅ Product marketing articulates the strategic narrative. ✅ Product marketing helps differentiate against competitors. ✅ Product marketing provides a focus for your sales and marketing efforts. ✅ Product marketing enables the sales team to sell more effectively. ✅ Product marketing helps you launch new products with a bang. Determine your distribution strategy, positioning, and ideal customer profile, and so forth. All of this builds then builds the foundation for growth. Only after you’ve laid the foundation, hire a growth-oriented role. 🤔 What type of marketer do YOU think makes the best first hire?

Unpopular Opinion from a Marketing Consultant: You don’t need to hire. You're just wasting 💸💸💸 but hear me out ↓ I’ve witnessed the massive amounts of money my clients and others in my industry have wasted on social media managers, email marketers, and ads without a proper marketing strategy and it just makes me want to scream. You’ve probably done this too and we both know what the truth is. You thought that if you just hired someone and threw money at the problem, it would increase your sales and everything would be Gucci. But NAH! It normally backfires. You end up spending all this money, only to not see an increase in clients. And now you’re more frustrated than you were before you started and your profitability has tanked. Why does this happen? 2 possible reasons: #1 - It might be because the person you hired wasn’t qualified. #2 - You didn't know exactly what role you needed filled or how to manage the person in that role. 💥 Blindly hiring someone to do something that you don’t have a basic understanding of is a surefire way to throw some money away. And I’m saying this from lived experience. 💯 Plus I know for a fact that we don’t have coins to waste. This is why learning how to market and launch your business as your own strategist is so important. It’s not because I want to add more to your plate and get you on calls twice a month. It’s because when you make your next hire I want it to be the right person. I want your sales to increase. I want your brand awareness and visibility to increase. I want you to be seen as the expert we both know you are. But I know that the right hire starts first with the right strategy and KPIs. Drop a '💣' if you agree with me on this 👇🏾 #hiringprocess #hiringmistakes #marketingconsultant