Apptegy’s Post

Are you an Educator with a Podcast, Blog, or other type of monetary content stream? In this episode of the Jeff Bradbury Podcast, we take a look at a few guidelines you may want to be aware of when putting your personal and professional brand in front of the public. #EDU #Education #Marketing #Branding #TeacherCast 😀

School marketing is not just about boosting enrollment numbers. It is also about building a strong community, enhancing your district’s reputation, and ensuring long-term sustainability. In this episode of SchoolCEO Podcast, we explore the tools and strategies that are being used in the private sector and the actionable steps you can use to take your schools to the next level.

I was recently listening to one of my favorite business podcasts (which happens to be Ready Yet?! by my friend Erin Marcus) when she mentioned the need for positioning on purpose, rather than by accident. Something about the term “positioning on purpose” resonated very strongly with me, and I don’t think it was just the alliteration. It was also knowing how important — but also how rare — it is to position on purpose. Consider the fact that every business has goals. Even if it’s just to make enough money to break even this month, that’s still a goal. Do you know what you get when you do an image search for “goals?” A whole bunch of pictures that look like a bullseye. That’s because achieving your business goals should be like playing a game of darts: all the lights on, both eyes wide open and focused on your target the whole time. Everyone knows this, and yet too many business owners end up approaching their marketing like a game of Pin the Tail on the Donkey. They might as well put on a blindfold and be spun around a few times before they start their brand positioning. At the risk of sounding like an infomercial … there’s gotta be a better way! The good news is, there is a better way! The bad news is that it does require time and effort to create a thoughtful, effective strategy before you start creating (much less publishing) content. The other good news is that, if you put in the work before you go to work (another phrase I got from Erin Marcus) your brand positioning will be much more effective because you’ll end up where you need to be instead of wasting a lot of time and resources on messaging and tactics that don’t get the results you need. “That sounds awesome!” says the traditionally good-looking actor I hired to be in my very cool and not at all cheesy infomercial. “But how do I go about creating a brand positioning strategy?”

There’s a new podcast episode! Have you ever considered using books as a marketing tool? You’ll be surprised to learn how much it can benefit you and your business. Tune in here: lisalarter.com/e121.

School marketing is not just about boosting enrollment numbers. It is also about building a strong community, enhancing your district’s reputation, and ensuring long-term sustainability. In this latest episode of SchoolCEO Podcast, we explore private sector marketing strategies and the actionable steps you can use to take your schools to the next level.

Warmly, CEO maximus greenwald just posted that they hit 2mm ARR 🎉 Warmly's head of marketing, Derek Jackson, joined me on the pod a few weeks ago to chat about their marketing thesis They call it 'The Church' Derek believes marketing is a bit like establishing a religion. It involves crafting a doctrine that addresses customer's existential problems and provides a solution. Next, you need to coordinate missionaries (evangelists) to spread the word. Basically, marketing is the job of building cathedrals. If that sounds interesting, the link to the episode is below and includes links to Spotify, Apple Podcasts, and YouTube!

Your school marketing budget is not just financial 💰❌ Simon TC Jones has just shared his review podcast of last weekend’s Independent Schools Show (ISS) & The British Boarding Schools Shows (BBSS) if you have nothing better to do you can listen to me talking about just that from 18:54 if you click the pic 👇 Or indeed the whole thing if you’ve got nothing else on 🤣 My point is/was there is a big ‘people cost’ to school marketing that’s actually more impactful and limited than simply chucking money at it….. Every element of school marketing culminates in a physical event. An event off-site. A tour. An open day. A meeting with the Head. A second tour. A taster day. A second meeting with the Head. A meeting with the Registrar. And so on. Every carefully crafted bit of messaging, collateral, posh video, you name it, will NEVER get a child to sign up to your school. It will simply get them to your front door to meet you and your team to validate what they’ve seen and heard about you. At Chatsworth Schools we try and instil a culture of school wide marketing through myself and our Heads that encourages and empowers staff from across our schools to get involved in the marketing of their school. We talk about why it’s important. But we also talk about why they should be proud to do it! It’s simply sharing all the fab things that go on inside their school with people outside their school community thinking about joining 🙌 BUT You can’t take for granted the ‘people cost’ when planning events, when asking staff to come in and do an open morning on a Saturday, when asking them to give up a weekend for the IS Show. You have to realise you can’t do everything you’d like to, EVEN IF you had all the money to do it because if your booth only has one person on it, but loads of glossy merch, that for me tells a story about a school that’s got it’s approach wrong. It’s hasn’t taken its people with them. Our schools have hosted more open events than ever before this term ✅ We had 12 staff, 3 Heads and Me at the Independent Schools Show last weekend ⭐️ Yes we spend a decent whack on marketing, but we’re getting better at it because more people are doing it and playing their part across our family 🚀 I sent personal thank yous to every staff member that attended the IS Show last weekend. As did their Heads. It’s a two way street. You have to recognise it when your team go the extra mile. So do yourself a favour. Don’t see your marketing budget as simply a line on a spreadsheet. Work out how many events you can afford both physically and financially and then get your people bought in before you buy the merch! Then you’ll see proper ROI 😉 We can always do more. Marketing is endless. But it’s fun and we have such a story to tell 📖 Thanks again to all of Team Chatsworth for what you do to market your schools every week 🙏 Now it’s pedal to the metal time for last minute recruitment for January 🚘 #growingsince2018 #TeamChatsworth

Exciting New Episode on BetterScope 🎙️ We just wrapped a thrilling conversation with Jennifer B. on this week's episode of BetterScope, and it's packed with golden nuggets for anyone looking to revolutionize their marketing approach and improve their business game. With over two decades of marketing expertise, Jennifer dives deep into the strategies that win in today's market. Here's why you can't miss this episode: Holistic Marketing Transformation 📈  Learn how to look beyond the numbers and understand what success truly means for you and your clients. Leverage Video Magic 🎥  Discover why video content is not just a trend—it's a storytelling powerhouse that boosts engagement. Eco-Conscious Business 🌱  Gain insights on integrating environmental sustainability into your practices for a greener, more responsible brand image. If your business is at a crossroads or you're puzzling over how to get started with a new strategy, Jennifer's insights are invaluable. Tune in now! 🎧😀 Episode link: https://lnkd.in/gz7fyk-G #BetterScopePodcast #MarketingStrategy #HolisticMarketing #VideoContent #SustainableBusiness #BusinessDevelopment #Leadership #MarketingSuccess

Branding in #HigherEd constantly comes up in conversations. It just so happens that this is a major area of Kristin's academic work... and specifically in higher education. We started talking about it in this 10 minute episode of Appendix B.

Communication can be scary. Especially when you don't know if you doing it right. An effective homepage copy can have a significant impact on your brand's communication with its audience. A recent study by Nielsen Norman Group found that audiences form an initial impression of your website in just 50 milliseconds. Just 50 milliseconds! That is why today I'm sharing an easy hack to help you make sure you are communicating clearly and capturing the attention of your ideal client. Take a listen! 👇🏻 #ugliventures #podcastlife #podcastinglife #podcastshow #podcastlove #newpodcast #podcastjunkie #podcastaddict #podcasters #podcaster #tuneinnow #podcastersunite #ladypodcasters