Anil K Pandit’s Post

➡️ ♨️ SSPs are building curated marketplaces while hyping their closer connections to publisher first-party data post 🍪 are dissolved. This shift is changing the role of DSPs, SSPs and data management platforms (DMPs) play to enable targeting. #programmatic #digital #adtech #media #traders #cookies #supplychain

"Now, SSPs are building curated marketplaces while hyping their closer connections to publisher first-party data" Few SSP Buy-side / Sell side Audience Solutions: 1) Open X: OpenAudience 2) Pubmatic: Connect 3) Magnite: Access/Storefront I've yet to test any of the above, so looking forward to that. Isn't it interesting the resurgence SSP's are having in 2024? From Disintermediation of supply to now helping buyers/agencies redefine how they think about audience strategy/targeting.

💡Unlocking the Essentials: Understanding Demand Side Platforms (DSP) & and Their Operational Dynamics 🚀 Check out our latest blog post: https://hubs.li/Q02dN6W10 In response to the growing complexity of the programmatic ecosystem, demand-side platforms (DSPs) have become increasingly essential. These platforms simplify the process of acquiring ad inventory from various sources, encompassing ad exchanges, ad networks, and direct publishers. Equipped with features like real-time bidding, campaign management, and reporting, DSPs offer a centralized solution for advertisers. Here's why it deserves your attention: 🚀 Boosted Efficiency: DSPs empower advertisers to automate ad inventory purchases, enhancing efficiency and reducing costs. 🌐 Expanded Reach: DSPs grant access to a broader spectrum of ad inventory compared to traditional methods like direct deals or ad networks. This leads to enhanced campaign performance. 🎯 Enhanced Targeting: DSPs feature advanced targeting capabilities, enabling advertisers to reach their desired audience more precisely. Whether it's demographics, interests, or behaviours, DSPs provide improved targeting for effective campaigns. Serving as an invaluable tool for marketers, DSP's capability to provide data insights has become essential in ensuring messages reach the right audience at the opportune moment. In the dynamic landscape of digital marketing, the presence of a dependable and effective demand-side platform proves to be a decisive factor in achieving desired results. As technology advances and consumer behaviours evolve, a robust DSP stands as a strategic asset for navigating the complexities of modern advertising. Stay tuned for more insights on the ever-evolving digital marketing landscape. 📈🚀 #DigitalAdvertising #StrategicMarketing #DSPInsights #AdTechInnovation #ProgrammaticSolutions

Good summary of some of the key opportunities and challenges for retail media in the coming year, via Econsultancy. I tend to agree that we will soon think beyond "retail media as a channel" and consider it part of the infrastructure driving the broader ad ecosystem. The ability to harness retailer 1P for off-platform targeting (including by nonendemic brands) is the next growth area. Chase's announcement last week that it will sell in-app ads based on purchase behavior is another example. [and for the US equivalents of the stats in their #3: it took retail media 5 years to reach $30B in ad spend, vs 11 for social and 14 for search (eMarketer)] 🚀 https://lnkd.in/ezMyXcAi

How much do you know about programmatic advertising? Simply put, digital marketing is evolving at lightning speed and programmatic advertising can do much more than maximize real time bidding to reach our target audiences with personalized content. Attribution market places, clean rooms, Deterministic and Probabilistic ID resolution options, and much more now make up this ecosystem outside the walled gardens. With programmatic advertising, digital marketers can utilize advanced algorithms to automate and optimize their ad placements across various platforms. 📈 To maximize the technology available: ✔️ Try different ad formats and placements within a single campaign (omnichannel) ✔️ Leverage multiple audiences including 1P audiences ✔️ Use online and offline attribution to refine the media strategy. ✔️ Have a qualified partner with programmatic media buyers to get the full potential out of your campaigns. 👏 📲💼 #ProgrammaticAdvertising #DigitalMarketing #GameChanger

🎉 Revolutionary #Data Ad Synergy with Instacart PubMatic strategy announced! 🛒💫 🎙️As I continue to stay on top of the latest developments in adtech and data, I’m excited to share a recent article in what I see as very transformative partnership between PubMatic and Instacart, really amping up the (RMN) #RetailMedia space. 🙌🎉 🤴As we’ve always noted data is the new gold standard in advertising. The standard continues to grow when you have the the ability to leverage consumer feedback and sentiment loops! ♻️ This collaboration in my opinion helps redefine a model on how to better connect with consumers, while ensuring every ad delivers value-driven relevance + ROAS 💵. At the end of the day - the goal and the journeys for those in ad tech It’s about smarter targeting, enhanced consumer journeys, and maximized publisher potential through unparalleled retail media insights. ( ⬅️ Oh and don’t forget #attribution) Why do I think it’s a game-changer🤔: To me the the core of the partnership as I see it, leverages deep shopper insights, optimizing ad impact and engagement across platforms. A true milestone for the ad industry, setting new precedents for data-driven excellence.👏 Let’s Go! Credit to EMARKETER for great article! 🙌 #SmartAdvertising #RetailRevolution #DataIsKing #AdTechInnovation #ConsumerEngagement Share: Adam Wilensky Austin Rief Nicholas D. Andrea Zapata Ashley Reckmeyer Nicki Hodges Nixk Jokes Brian May Tammy Henault Arvind Krishna Alexandru Armasu Cary Tilds Steve Greenfield Ben Nakagawa Michael Lieberman Neil Sweeney Mars Gary Walter Joseph Reid Peter Gent Carsten Frien Alasdair Cross Yoshuan Feeney-Pastrana Matt Prohaska Raquel Stark Raquel Perry-Woods Jared Kalfus https://lnkd.in/eH_EBxpW

We've all heard the buzz 💬 #retailmedia networks are exploding in popularity. But what exactly makes them so attractive to advertisers compared to traditional advertising channels? Find out in the latest article from SparkOptimus 👉

Exciting times in the world of Retail Media! 🚀 Anticipated to reach a whopping $170 billion by 2027, this dynamic space is catching the attention of advertisers for its unique blend of digital and physical inventory, precision targeting, and impressive ROI. 💰 As we tackle the challenges posed by the decline of third-party cookies, we're gearing up for innovation and learning. First-party data comes to the rescue, offering solutions for the future. Watch the full panel discussion on retail ad effectiveness : https://lnkd.in/ekp2wqAS Read more here: https://lnkd.in/evqugyD6 #Media #RetailMedia #Measurement #Advertising #MarketingStrategy

𝗙𝗿𝗼𝗺 𝗰𝗮𝗿𝘁𝘀 𝘁𝗼 𝗰𝗹𝗶𝗰𝗸𝘀: 𝗪𝗵𝘆 𝗰𝗹𝗲𝗮𝗻 𝗿𝗼𝗼𝗺𝘀 𝘂𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 Retail Media Networks are exploding in popularity, offering advertisers superior targeting and measurable results. But how exactly do they achieve this? The secret lies in 𝗱𝗮𝘁𝗮 𝗰𝗹𝗲𝗮𝗻 𝗿𝗼𝗼𝗺𝘀. These secure environments allow retailers and partners to analyse anonymized user data for powerful targeting strategies like: 💡 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Reach lapsed buyers, high-value customers, or those interested in complementary products. 💡 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲 𝗺𝗼𝗱𝗲𝗹𝗹𝗶𝗻𝗴: Find new audiences with similar characteristics to your existing customers. 💡 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗲𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁: Gain deeper audience insights by combining your data with third-party sources. The result? Highly targeted campaigns that drive real results, achieving up to 7x return on ad spend by leveraging clean room data for targeted CTV advertising. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗰𝗹𝗲𝗮𝗻 𝗿𝗼𝗼𝗺𝘀 𝗮𝗿𝗲 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 #𝗥𝗲𝘁𝗮𝗶𝗹𝗠𝗲𝗱𝗶𝗮? Our latest article explores the benefits, challenges, and real-world applications of this technology. Read it here: https://ow.ly/WoIh50ReN7L

In a significant stride toward enhancing MiQ’s retail media offering, we are thrilled to share our new partnership with Roundel, Target's media network. As a Roundel preferred programmatic partner, MiQ provides another option for clients who would like managed service support with their Roundel programmatic campaigns. Learn how easy it is to reach Target shoppers as they browse their favorite content off-site with MiQ and Roundel: - Target shoppers with precision by leveraging the audience intelligence powered by MiQ’s 280+ data feeds. - Roundel and MiQ share an agnostic approach to DSP partnerships, so your campaigns can activate across leading DSPs such as The Trade Desk, Xandr, DV360, Yahoo, and many more. - From planning to reporting, MiQ’s team of expert data scientists, engineers, and analysts will help you reach your ideal Target guest audience and meet your campaign objectives. If you would like to learn more about MiQ’s partnership with Roundel, please contact Priscilla Mui, Director of Commerce, at priscilla.mui@miqdigital.com. #RetailMedia #RetailMediaNetworks #Programmatic #ManagedServiceProviders #DigitalAdvertising