Andrew Kraft’s Post

While IRIS.TV has always enabled cookieless and privacy-by-design video-level contextual targeting for CTV; advertisers can now explore our PMP deal library and request a Deal ID for easy activation. 1. Browse our deal library and select one or more of our off-the-shelf PMPs. 2. Provide us with your preferred DSP and seat ID and any other considerations such as goals and KPIs. 3. We'll will provide curated Deal IDs specific to your campaigns to maximize performance. #adtech #contextualtargeting #contextualadvertising #programmatic #connectedtv #ctv

Relevance always wins. This new deal library is the first of its kind in Streaming TV, making it possible for advertisers to place ads at the right moment in the content at large scale. Proven to drive results. Advertiser can find the right audience for their ad creative on their ad platform of choice. This CTV library compiles all of the leading computer vision data companies into one place making it easier to set up deals and remove the guesswork from why some campaigns work and others don't.

Azerion and Captify® join forces to empower brands with cookieless activation and real-time audience insights in France and Italy, enhancing advertiser reach. Read the Latest full News - https://lnkd.in/dB8T9eFT #MarTech #MarTechedge #Azerion #Captify #CookielessActivation #RealTimeInsights #AdvertiserReach #DigitalMarketing

Digital targeting capabilities available through CTV advertising creates new opportunities for advertisers to connect with their audience. However, accurately identifying viewers within shared household accounts complicates advanced targeting. Kimberly Gilberti, Chief Product Officer at #Experian, explains how effective identity resolution and data collaboration strategies can address these challenges and enable advertisers to gain full potential of CTV advertising. Keep reading about the transformation, challenges, and solutions of CTV advertising in this blog post summarizing a fireside chat on CTV at #BeetRetreat2023 ➜ https://lnkd.in/gpF7-aqt #TVAdvertising #AudienceTargeting #AdTech

Siddharth Dabhade, MD and Commercial Board Member, MiQ discusses the importance of Connected TV for sports advertising, fragmented viewer attention, and the use of AI and data-driven strategies to improve ad effectiveness. With 2024 packed with major sports events, brands have a golden opportunity to connect with fans. Here are the key takeaways: - CTV Dominance: Streaming is the go-to for sports fans, surpassing linear TV by 22% globally. CTV allows precise, data-driven ad targeting. - Multi-Platform Engagement: Sports fans use multiple apps and devices. Diversify your media spend to capture their attention across platforms. - Fragmented Viewer Attention: 56% of Indian viewers use a second screen. Utilize data to craft focused TV advertising strategies. - Retargeting Opportunities: Leverage ACR data to retarget CTV viewers on mobile, enhancing engagement and recall. - Innovative Ad Formats: Experiment with AI for personalized ads and dynamic creative optimization. Sync ads with in-game moments for maximum impact. Follow the link in the comments to read more. #advertising #marketing #guestpost

RMN going more self-service really exciting. This means, similar to other adtech, EXPERTISE can be a differentiator. This becomes even more important as the network moves IN-STORE with self-service. Those who understand the audience going into a store beyond tactical attribution could be big winners. #RMN #Adtech #Expertise #SelfService #AudienceUnderstanding

Simpli.fi announces a partnership with Intent IQ to offer a new Cookieless Audience Extension solution to clients. The new offering integrates Intent IQ's cookieless universal ID ('IIQ ID') directly into Simpli.fi's DSP. #programmaticadvertising #displayads #cookieless #connectedtv #media #adscholars

Meet Contextual TV – a holistic solution that addresses advertisers' challenges in the #CTV landscape. "Seedtag is a partner that not only offers exceptional customer service, but also offers a solution that is future-ready for clients," said Victoria Gellatly, VP Media Director at Mediahub Worldwide. "In a world where cookies are disappearing and consumption is fragmented, it’s even more important for brands to understand where and what their audience is consuming. As we move away from cookie-led targeting, we are excited to elevate our partnership with Seedtag by leveraging a full-funnel contextual strategy that will incorporate its latest CTV capabilities. Implementing Seedtag’s highly contextual targeting within CTV will allow us to increase visibility, eliminate waste, and target consumers who would be most interested in our brand.” Press play for Contextual TV: https://lnkd.in/gBYj2JVZ #ContextualTV #ContextualAdvertising #Advertisers #CTVAdvertising

Discover the Power of Connected TV Advertising for Small Business Marketing! 🚀 In today’s competitive landscape, finding cost-effective ways to reach your target audience is crucial. Our latest blog post explores how Connected TV (CTV) advertising is transforming small business marketing by offering precise targeting, high engagement rates, and rapid campaign deployment. 📈 Key Highlights: - Cost-Effective User Acquisition: Lower ad costs and no need for massive production budgets. - Advanced Targeting: Reach specific demographics with pinpoint accuracy. - High Engagement Rates: Non-skippable ads lead to better recall and conversion rates. - Diversified Marketing Strategy: Protect your business from market fluctuations by adding CTV to your mix. ✨ With platforms like Splad, small businesses can easily harness the power of CTV ads to enhance visibility and drive growth. 👉 Read the full blog post here: https://bit.ly/3yE8xCT #SmallBusinessMarketing #ConnectedTV #CTVAds #DigitalMarketing #Splad #MarketingStrategy

CTV, Targeting, and Sustainability – Europe 2023-2024 Know more:- https://lnkd.in/dW6TYAPp OpenX #martech #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube