I stopped asking "What are your priorities?" in sales calls. I'd get generic, unhelpful answers each time. I ask these instead: 1. What are the top 3 metrics you're measured on this quarter? ↳Knowing their key performance indicators reveals what truly matters. 2. What's keeping you up at night about hitting those goals? ↳Their biggest fears and challenges point to where you can create value. 3. Where are you currently losing revenue or leaving money on the table? ↳Quantifying the cost of inaction builds urgency for change. 4. Have you explored other solutions before? What didn't work? ↳Understanding past failures helps you differentiate and avoid the same pitfalls. 5. What would a successful outcome look like for you in 6 months? ↳Aligning on their definition of success guides your solution positioning. 6. Who else is impacted by this issue across the company? ↳Identifying all stakeholders ensures you bring the right people into the process. 7. What's your budget range for addressing this? ↳Getting a sense of investment appetite upfront avoids wasted time. 8. What's your decision-making process and timeline? ↳Mapping the path to a decision keeps the momentum going. 9. What concerns do you have about moving forward? ↳Surfacing objections early allows you to directly address them. 10. How will you measure ROI if we're successful? ↳Defining ROI metrics upfront justifies your pricing and business case. Vague, open-ended questions lead to vague, unhelpful answers. Get specific, and you'll uncover the insights to truly understand the buyer's situation. --- Repost ♻ to help your network with this important skill Comment “SEQUENCE” below if you want me to send you 13 email sequences that sell like crazy.
Most of these are really good, but the "What keeps you up at night" is a question that CXO's actually laugh about. It's been asked for years and it's a great sign that the sales rep has been to some sales 101 course. I really like the "Who else does this impact..." question. I used to tell my sales reps, "If you find a fire, throw gas on it"
Depending on your prospect, some of this information can be found prior to the call. Can then use discovery to validate vs investigate. Coming into the meeting with a POV (rather than asking a series of generic questions) will set you apart from other forgettable sales calls.
Asking specifics are a sure way to get the answers you actually need Andy Mewborn.
Focusing on specifics rather than broad questions is key. It’s all about getting to the heart of what really matters and driving meaningful conversations.
Questions can and will reveal a lot of things Andy Mewborn Usually, all you need to do is to ask the right question and see the magic happen. People know solution to their problems within but still go to specialists because they know how to ask the right question. This skill comes from the training, the more you train to ask the right question the more likely you will succeed
What makes a great sales call is to share perspectives and insights with customers on what the "Big Changes" are happening in their industry. They need to know that you know what you are talking about. Novel insights about what is actually going on in the industry is your ticket to trust; the currency of all sales success! Great post Andy!
Getting specific is such a game changer. #2 hits hard
This is gold! Shifting from vague questions to these targeted ones is a game-changer in sales calls. It's all about diving deep into what truly matters to the client, understanding their challenges, and aligning on their success. I'm especially intrigued by the focus on measuring ROI and defining success upfront—it’s such a smart approach to build trust and ensure alignment.
Love number 2. Understand customer problems and provide a solution.
I’m that '𝘽𝙚𝙨𝙩 𝙄𝙣𝙫𝙚𝙨𝙩𝙢𝙚𝙣𝙩 𝙂𝙪𝙮' you’re looking for on LinkedIn | Dunkin' Franchise Owner | CEO of Signifer Ventures
2w11. What are the potential risks or obstacles to implementing a solution like ours? ↳ Identifying potential barriers helps you prepare mitigation strategies and build confidence in your solution. 12. How do you typically prefer to communicate and receive updates throughout the project? ↳ Understanding communication preferences ensures smooth collaboration and client satisfaction. 13. What are your long-term strategic goals, and how does this initiative align with them? ↳ Linking your solution to their broader strategic objectives strengthens your value proposition and relevance. Andy