Amanda Rubin’s Post

Traditional advertising = one way. Brands tell consumers stuff Advertising in gaming = two way. Brands tell consumers stuff, consumers tell brands stuff right back. It's an incredibly powerful dynamic that can be groundbreaking if brands handle the relationship appropriately. I spoke with game industry expert, Amanda Rubin, about exactly this dynamic.

In-game advertising revenue is expected to increase by roughly $50 million over the next 4 years. With the growth in technology around digital product placement, multi-party online features, and interactive experiences, advertisers will increasingly look to integrate their brands into different verticals of the online gaming experience. #marketing #advertising 

At Evolution, we recognize the paramount importance of attention in advertising success. Our attention principles underscore the necessity for comprehensive measures that go beyond mere viewability. We believe in optimizing advertising strategies to not only capture consumers' attention but also to forge emotional connections, thereby enhancing brand equity. For businesses seeking detailed insights into how we deliver above industry standards in attention, we encourage reaching out to our teams.   At Evolution, our commitment to delivering against key attention principles ensures that businesses receive tailored strategies and solutions to maximize their advertising impact in the mobile gaming landscape.   #attention #attentionmeasurement #advertising #viewability #brandequity #creativity

Discover how aligning your business with the Summer Games can elevate your advertising strategy - and your brand overall. Read more here: https://lnkd.in/gs7raBtj #LifeatCox #CoxMedia

Get ready for a major shake-up in the digital advertising world in 2024! Major players like Amazon, Microsoft, Disney, and LinkedIn are either enhancing their existing ad services or launching their own self-service ad platforms, ready to give Meta and Google some serious competition. These new platforms could bring fresh opportunities for marketers and reshape the digital ad landscape. Would you dare to advertise on these new platforms? #AdRevolution #2024Predictions #MarketingTrends2024 #ChangingAdGame #Advertising #DigitalAdvertising

Our Lina Lugova shares some deeper insight into the ways that seasonality impacts advertising for SBC🔥 Inside the article: - seasonality in advertising and maximising the advertising reach across each season; - advertising formats that work best for the gaming sector; - and many other expert revelations you'll need before planning 2024 activities 😎

Consider this for a moment: Google is phasing out third-party cookies, and YouTube, as Scott Galloway would say, is 'going gangster' on ad-blockers. This move, although not entirely new as numerous publishers have previously employed similar tactics, is now gaining significant traction. In other words, there is something strange in the neighbourhood, so who you're gonna call? Video games. In this context, our Team Advertising at Statista presents a report that outlines industry shifts within the in-game advertising sector. This report sheds light on the potential of this channel, while also suggesting strategies that could enhance its appeal. #ingameadvertising #marketing #brandsafety

Big Game, Big Bucks, Big Question: Is it worth it? Tonight, millions will tune in to the Big Game, not just for the clash on the field, but for the spectacle of advertising genius that breaks during the timeouts. Yet, a quiet debate simmers among us, the marketers and creatives: In an era of digital dominance, does the Big Game ad still hold its golden ticket status? Every year, brands pour millions into seconds of airtime, betting big on the power of mass attention. But here's the twist—some of the brightest minds in our field are starting to question the return on this hefty investment. Why? Because the digital age has fragmented our audience's attention across platforms, making it harder to hit the mark with traditional broadcast methods. Yet, there's an undeniable magic to the Big Game ads. They're not just commercials; they're cultural milestones. They have the power to spark conversations, to become memes, to be remembered. In a way, they offer something that digital advertising struggles to replicate: a shared experience at a national scale. So, here's the food for thought: In a world where digital is king, do these ads represent an outdated model, or are they the ultimate playground for creativity and connection? Let's discuss. Do you think investing in a Big Game ad is still a golden opportunity for brands, or is it time to rethink our strategies? Share your insights below.

Last week, I spoke at Campaign's TV Advertising Summit on the power of brand fluent devices - which Moonpig has in spades! Three key takeaways: - Sonic branding is criminally underrated - very few brands invest in this but when deployed well, it can massivly increase brand saliency. - Characters can be a real silver bullet for differentiating your brand and cutting through. - Advertising is art and science but don't forget the science bit! Grab that coffee with your friendly research team, invest in creative testing (I can highly recommend our friends at System1 and gather data to prove that your work is supporting the bottom line. #campaign #advertisingeffeciveness #branding

Advertising is thriving and likely will explode in the next decade. Advertising exists where Brands exits. And the idea of brand has taken a new explosive form with personal brands in social media so with the mix of corporate brands, startup culture, personal brands - we are on a journey to see the next...generation of advertising. This evolution of advertising will of course be more dynamic and data-driven, reshaping the way commerce gets done Reminds me yet again of Bill McKendry lifelong work and book Do More Good!. #advertising #branding #personalbranding #futureofadvertising"