Amanda Rubin’s Post

Advertising in video games is growing fast. Similar to Google Ads, these platforms offer analytics and targeting tools. However, accessibility is still a challenge for small businesses. In our most recent clip, we discussed what we think about ads in video games and how they could benefit small businesses soon. Watch it here: https://lnkd.in/gGxgN6JS #InGameAdvertising #DigitalMarketing #SmallBusinessTips #AdTech #GameDev

Absolutely thrilled with the final outcome of the video! 🎥🌟 As a participant in the game, seeing how our collective efforts, creativity, and dedication came together in such a remarkable way is truly inspiring. The video stands as a testament to the collective effort and the magic that can happen when individuals come together with a shared vision. I want to extend my heartfelt gratitude to Joe Chahal for editing the video. Here's to more unforgettable projects and pushing the boundaries even further! 🚀🎬 #ProudParticipant #TeamworkAtItsBest #GameChanger #flymedia #marketing #digitalmarketing #influencermarketing #influencer #digitaladvertising #youtubemarketing #tiktokmarketing

🚨 What advertising strategies are the most effective way to reach one of the strongest Gaming markets in the world? 🚨 As evident by our previous insights, Korean consumers are incredibly interested in many types of games and keeping up to date with the newest releases, however it may not be clear to outsiders how they are getting this information to make decisions. 🤔 In such a competitive industry amongst video content, influencer promotions, and game webzines, it's important to know the data that reflects the real behaviour of the market. Learn the key details about the South Korean gaming market via Waterbe below! 🧑💻 https://lnkd.in/gRDTDtHn

How do games build awareness about their game? Great examples you can find among AAA projects who have to demonstrate exceptional creativity in increasing recognition when their games are already well-known. For instance, Riot Games' League of Legends extends its presence offline, attracting new players through collaborations like the one with Coca-Cola. 📣 Share in the comments your favourite example of a campaign that boosts game recognition! In our latest article, we also discuss how games work with each stage of the user funnel -> https://bit.ly/user-funnel

Do you work on a brand that is trying to figure out their gaming strategy? At Future, we have world class gaming brands like GamesRadar and PC Gamer and excel at reaching Console, PC and Mobile gamers. Join us and Digiday on 4/10 at 1 ET to learn how to tap into one of the most passionate audiences online. Sign up now for the webinar! #gaming #gamers #digiday

The state of Influencer Marketing is about building meaningful relationships. https://lnkd.in/gais7pg3 #EpicPartners absolutely crushed it right now with Fortnite OG. At the heart of their execution lies an unforgettable, impactful personalized approach - they sent creators a creative mailer with a built-in embedded video showcasing one of THEIR original Fortnite gameplay highlights. Combined with now motivating their creator code promos, inspiring them to stream, and pushing 4M concurrent players today...don't call it a comeback, call it genius. What excites me about the state of Influencer Marketing is driving ROI through the interconnectivity of a campaign, ripple effect moments, and building relations that sustain. What's happening with Fortnite OG and #EpicPartners was years in the making because of this. You don't need to be Fortnite to do this at any level. This example will be a classic. To the team who brought this whole campaign to life, helluva job! Can't wait to see what you do next. #influencermarketing #relationshipsmatter

📣 New Blog Alert! 📣 Influencer campaign is now live - Are you getting what you are paying for? How do you check it all? 🌐 We've got the insights you need! Influencer marketing campaigns can produce lots and lots of assets. How do you check them in the wild? Did they all meet the brief, represent your product and advertising compliant? Learn how to check them all automatically. 💡 Read it here 👉 https://lnkd.in/gmiWhYuF #creatoreconomy #influencerstrategy #admin #legalrequirements #notfinanicaladvice #reporting #legal #fs

A reminder to join us tomorrow, April 10 at 1pm ET for a timely discussion on how #gamers are consuming content, the evolving gaming industry landscape and how non-endemic brands can best gain the attention of this valuable and highly-engaged audience! #pcgamer #gamesradar #pcgaming #consolegaming

I see the marketing and media influencer market standing on the brink of a significant turning point. With established professionals like the Writers Guild of America and supporting musicians undergoing changes, a new wave of untrained influencers is assuming leadership roles. However, in the absence of strong mentorship and the shadow of neglect by industry veterans, the immense passion driving these individuals can sometimes have unintended consequences. Here's to hoping that Kai Cenat swiftly embraces valuable lessons on this journey. https://lnkd.in/ggT9Rmpt #influencermarketing #influencer #marketing #managment edit: openAI

🎮 2023: The Year of Game-Changing Marketing in Gaming! 🎮 Gamers, influencers, and brands are all leveling up together! From in-game ads that blend seamlessly with the action to virtual real estate, it's a whole new world where gaming meets marketing. Explore the thrilling collision of these two worlds in my latest blog post: https://lnkd.in/duNQd_Cp #GamingMarketing #VideoGames2023 #GameOn #videogames #digitalmarketing