Amanda Rubin’s Post

The fusion of #gaming and high technology offers brands a prime opportunity to engage with a tech-savvy audience 👨💻. Our recent report shows gamers' strong inclination towards integrating #hightech products into their lives, with a preference for online shopping and a keen eye for new releases. 🕹️ Download our latest report below. #Gameloft #Gameloftforbrands #COMBO #InGameAdvertising #HighTech

#IABPlayfronts has officially kicked off, and the Venatus team is already uncovering insights on the show floor! We're also extremely proud to announce our sponsorship of the IAB's latest large-scale research paper — focused entirely on the power of gaming for advertisers worldwide. Here are just two of the undeniable stats on offer: 1. 66% of advertisers rate gaming campaigns as excellent or good at driving results across consumer journeys. 🏆 2. Gaming performed better than the media average at reaching niche audiences and driving incremental reach. 📈 Hit the link below to download the paper and get your head in the game. 👇 🎮 #IAB #IABPlayfronts2024 #Playfronts #GamingIndustry #GamingAds #Gamers #WeAreVenatus #ImmersiveMedia

#IABPlayfronts has officially kicked off, and the Venatus team is already uncovering insights on the show floor! We're also extremely proud to announce our sponsorship of the IAB's latest large-scale research paper — focused entirely on the power of gaming for advertisers worldwide. Here are just two of the undeniable stats on offer: 1. 66% of advertisers rate gaming campaigns as excellent or good at driving results across consumer journeys. 🏆 2. Gaming performed better than the media average at reaching niche audiences and driving incremental reach. 📈 Hit the link below to download the paper and get your head in the game. 👇 🎮 #IAB #IABPlayfronts2024 #Playfronts #GamingIndustry #GamingAds #Gamers #WeAreVenatus #ImmersiveMedia https://lnkd.in/dyS9n9qF

Gaming is an industry now worth over £300 billion and over 3.2 billion players! Talk about reach! Over at Azerion, our origin story begins with gaming! & this insightful article from our very own head of gaming Matthew Parsons is definitely worth a read!

Comscore releases 2024 State of Gaming Report with insights for advertisers: Comscore's 2024 State of Gaming Report reveals a massive gaming audience with cross-platform play and diverse advertising opportunities.

#IABPlayfronts has officially kicked off, and the Venatus team is already uncovering insights on the show floor! We're also extremely proud to announce our sponsorship of the IAB's latest large-scale research paper — focused entirely on the power of gaming for advertisers worldwide. Here are just two of the undeniable stats on offer: 1. 66% of advertisers rate gaming campaigns as excellent or good at driving results across consumer journeys. 🏆 2. Gaming performed better than the media average at reaching niche audiences and driving incremental reach. 📈 Hit the link below to download the paper and get your head in the game. 👇 🎮

🎮 Unlocking the Power of Games in Consumer Purchase Journey🛍️ From introducing new brands to inspiring purchases and fostering brand loyalty, mobile gaming advertising consistently outperforms other media channels. Here's how: 🔍 Awareness: Games captivate general and hard-to-reach audiences, driving brand discovery and recognition. 💡 Research & Consideration: Interactive and engaging ads inspire product consideration and exploration. 🛒 Purchase: From click-through rates to conversions, mobile gaming advertising fuels sales and conversions. 🔄 Loyalty & Advocacy: Building brand loyalty and advocacy, games create long-term relationships with consumers. Mobile gaming advertising isn't just about entertainment—it's a strategic tool shaping consumer behavior at every stage of the purchase journey. Let's connect! https://admazing.co/#cta #MobileGaming #DigitalMedia #DigitalAdvertising #Admazing #MediaStrategy

Speaking at a recent #TechTalk, presented by eMarketer, Frameplay CEO Jonathon Troughton succinctly explained why gaming is an advertising channel that is just as powerful as the standard channels marketers buy today: -When considering the value a brand can get per dollar compared to other channels, gaming is essential for a modern marketing strategy. -With over 3 billion global players, gaming is clearly not a test channel -Gaming was cookieless from the start. There are ways to learn about gaming audiences while respecting player privacy The full clip from this webinar, which featured experts from Datonics and TransUnion, spells out all the benefits that come with intrinsic in-game advertising and demonstrates why it’s essential to an omnichannel plan. #Gaming #Advertising #AdTech #VideoGames

🎮 Mobile Games: The Untapped Advertising Playground! With over $100 billion at stake, mobile advertising is soaring. But, here's the twist—mobile games hold just 15-20% of that pie! 🥧 Brands are waking up to the gaming revolution. Check out these game-changing moves: Gatorade & Asos: Boosted their presence via in-game events. Nestlé: Mastered rewarded video ads, keeping players happy. Kellogg's: Played the interactive ad game with flair. Pizza Hut: Turned locations into gaming hubs, cashing in. Starbucks: Made Pokemon Go a marketing sensation. The mobile game arena is heating up. Ready to level up your brand's game? #MobileGameAds #MarketingRevolution #consumers #creativity #marketing #brands #yogeshrv #opportunity #connections #shareknowledge  #networkinggroups

Hot off the press! SuperAwesome's latest report on 'Leveraging Gaming for Brand Affinity' in partnership with WPP is now available! The report highlights how gaming platforms like Fortnite are transforming the way brands engage with kids and teens, making them key to a successful digital strategy. According to the report, brands that activate in Fortnite see an increase in brand love and affinity (up to 55%). Also, female gamers have a higher affinity for branded experiences than male gamers. The report provides even more essential insights on how to leverage the gaming ecosystem to ensure your brand connects with these young audiences. Download your copy of this essential guide here: https://lnkd.in/dBUDcAvi Any questions, let me know! As someone who is a Fortnite player and has been involved in numerous Fornite-related activations, it has been really exciting to see this research 🎮