Let’s give influence a shot! Please go and watch Enthusiast Gaming #iabplayfronts presentation on how gaming communities are vocal and engaged… driving the ultimate: INFLUENCE for brands! Thanks Angelina Eng 💕 for the great recap
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
At #IAB #PlayFront, Enthusiast Gaming presented a compelling session titled "The Communities that Drive Influence," shedding light on the unique dynamics of gaming communities and the opportunity they present for brands. Led by Amanda Rubin 🔜 IAB Playfronts, Executive Vice President of Brand Solutions, the presentation emphasized the distinct nature of these communities, characterized by their passion, tight-knit relationships, and loyalty, and how brands can effectively engage with them to drive influence. One of the key points highlighted was the multifaceted nature of gaming communities, extending the gaming experience through live video, podcasting, and social media. This expansion beyond the game itself fosters not only immersive environments but also cultivates quality communities that thrive on direct, two-way dialogues, allowing brands to actively participate in meaningful conversations. The session delved into the strategies for measuring the impact of brand involvement "around games," focusing on quantifiable metrics such as brand recall within a specific timeframe, sentiment towards the brand, and the development of brand affinity. These measures are instrumental in gauging the influence that brands can achieve by engaging with gaming communities. Rubin's presentation underscored the significance of understanding and respecting the culture and dynamics of gaming communities for brands looking to make a genuine impact. It highlighted how the right approach to integration within these communities can lead to increased brand influence, fueled by the engaged, vocal, and supportive nature of gamers. This session provided valuable insights into the power of gaming communities as a medium for brands to drive influence, demonstrating the importance of strategic and respectful engagement to tap into the passion and loyalty that characterize these vibrant groups. I loved the drink shot at the end with IAB’s Zoe Soon
David Cohen
4mo
Can't go wrong with INFLUENCE. Great session - thank you for being here and contributing to a great day!
Nina Mackie
4mo
Best session of the day 👌🏽 🙌🏽
Rayna Elliott
3mo
This was great! Nice job!
Game Designer / Game Developer
4moDidn't make it to IAB this year, are these sessions avail later in a digital vault? I'd love to get your experience and perspective on our novel brand integration marketplace, invented with influencers and Twitch leadership. Care to chat?