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Internet | Miniso Group - Eric Wen Since the end of March, Miniso China has collaborated with Chiikawa through a pop-up store in Shanghai, resulting in a single store sale of RMB2.68mn in just 10 hours and RMB8mn in 3 days. From April 8th onwards, Miniso extended Chiikawa-related products nationwide, sparking widespread discussion on social media. Our channel checks, based on 100 sample stores, indicate a 76% sell-through rate for the Chiikawa series, which is on par with the performance of the last blockbuster, the Barbie series, in July 2023. For comparison, the Barbie series contributed ~5% to domestic revenue in C3Q23. Therefore, we estimate Miniso's domestic offline GMV to increase by 25% YoY, with average revenue per store growing at 8% YoY (98% of 2021 levels) in C2Q24. Read full story here: https://buff.ly/4dboS1r For more information on our #internet product, and other Aletheia Capital research, please contact info@aletheia-capital.com #investments #advisory #ideas #fintech #InYourCorner

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