ADAPEX Inc | the adtech of Datrix group’s Post

Utiq and Adform hosted an event a couple of weeks back in London to help rethink the industry's approach to privacy and addressability - to reset and reboot our expectations of what is possible and what is right going forwards, against a backdrop of third-party cookie deprecation. It was standing room only on the night, so the lovely team at The Digital Voice™ pulled this vox pop video together, asking the question: "what is your hope for a cookieless future" ......take a look to see what our speakers and audience had to say! Thank you again to our on-stage participants, including Marc Bresseel, Utiq's CEO, Will Harmer, our Chief Product Officer, Danny Spears, Zuzanna Gierlinska, Julia Linehan, James Trott and Jochen Schlosser.......amd to Sara Vincent from Utiq and Philip Acton from Adform for hosting on the night (along with their awesome teams). Incredible job guys! #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless

In a collective effort to enhance the user experience and restore trust in digital advertising, we are thrilled to share some promising news! Leading platforms like Magnite, Sharethrough and PubMatic are taking decisive action by blocking made-for-advertising (MFA) sites. These sites have long been notorious for providing a subpar user experience and undermining confidence in digital advertising. This collaborative move is a significant step forward for the industry, demonstrating a shared commitment to ensuring a positive and trustworthy digital environment for all users. At Novatiq, we are dedicated to standing alongside our advertising ecosystem partners to protect users from the adverse impact of MFA sites. As we collectively work to eliminate the influence of MFA sites, we pave the way for an advertising landscape that prioritises user satisfaction and inspires confidence in the digital realm. At Novatiq, we are committed to driving this positive change and empowering businesses with privacy-centric solutions that resonate with users and foster trust. Join us in the pursuit of a more secure and trustworthy advertising ecosystem. Together, we can build a future where user experience and data privacy reign supreme. Check out our latest monthly newsletter Spotlight here: https://lnkd.in/eijkXhSF #MFAcrackdown #DigitalAdvertisingTrust #PrivacySolutions #UserExperience #DigitalAdvertising #AdTech #DataPrivacy

As we step into the future, the landscape of advertising technology (AdTech) continues to evolve at an unprecedented pace. Our latest blog post explores some bold predictions for AdTech in 2024 and beyond, promising exciting transformations in how brands connect with their audiences. 📖 Dive deeper into these bold predictions and explore the future of AdTech in our latest blog post: https://lnkd.in/gEBAEasA Join the conversation on how emerging technologies are reshaping the advertising landscape. Together, let's embrace innovation, prioritize user privacy, and create more relevant, engaging, and responsible advertising experiences for audiences worldwide. #AdTech #FutureForward #Innovation #Privacy #EthicalAdvertising 🚀💡

Great day in London yesterday discussing all there is about curation, marketplaces and more interesting the future in Google Chromes, Privacy Sandbox. We are right forefront of conversations as Audigent we are Alfa partners testing the new Pa-api auction, accessing Google Chrome for Display and Video- If you want performance data, audience (interests) on Chrome in the near future - You need to be talking to us. Simple. Setting up lots of calls to discuss, so if you want to learn more about what it means for your brand / Agency and how to access - Drop me a note. #privacysandbox #cookielessfuture #firstpartydata #audigent #pmp #programmaticadvertising

The European Commission has just unveiled important updates on the Digital Market Act. Wondering how this will impact brands, tech innovators, and consumers? Read what Adforms VP, Legal and Privacy Compliance Elena Turtureanu and others have to say on the matter: https://lnkd.in/egWnewgN #adform #adtech #DigitalMarketAct

Trey Titone on Ad Tech Explained presents an interesting concept with The Private Identifier for Advertisers (PIFA). The concept considers an world where users are increasingly privacy aware and becoming more conscious about who and whom they share their data with. Reality is many users are willing to give up their information to get access to something for free, particularly digital content. Regulatory change spreading around the world has forced us to continually think about identity differently, not a bad thing as the opportunity is to innovate. The concept of a PIFA allows you as an individual to decide the data you share, assuming control over what data a company can collect about you. Whilst there are many emerging identity solutions these have some key negating factors: 1. No user profile info attached 2. User sacrifices their email 3. Based on fingerprinting The world if identity is changing, it's going to be exciting to see how businesses adapt to this... Carrie Mott Chris Brinkworth Timothy Whitfield Asif Gill Dan Richardson #digitalidentity #privacyfirst #privacybydesign #decentralisedidentity

Feels like things are quickly escalating. ID bridging has been a problem for a long time with most folks having employed it not understanding what it actually did and who it impacted. If there was a revenue lift they were happy. As I've been saying for a while w.r.t a general need to shift towards more SaaS solutions, the fact these say business are literally incentivised to increase revenue creates a fine line between finding the most accurate match vs the most valuable one.. We need transparency and we need measurement across IDs. The new IAB spec is a great start. #idbridging #adtech

ID Bridging has divided the ad-tech community for months. Now, the IAB Tech Lab has introduced specs that should it more transparent to buyers when publishers are ID bridging (a method of identifying users that can link a user in a cookieless environment like Safari with who they are in Chrome). Of course, some on the buy-side feel the specs should declare all ID Bridging fraudulent and publishers aren't thrilled that these changes could impact revenue (if buyers choose to ignore ID briged inventory). With insights from Anthony Katsur, Paul Bannister, Mike O'Sullivan https://lnkd.in/eVSde237

🔑 Unlocking the Privacy Sandbox: IAB Tech Lab's shift: 🚀 1️⃣ Challenges to use cases 2️⃣ Rethinking real-time bidding 3️⃣ Debating effectiveness 4️⃣ Timely analysis post-stabilization Mosto Digital provides an overview of this transformative report! To learn more, click here: https://lnkd.in/gBp-H2it At Mosto, we challenge our clients. When was the last time you experienced transformative growth? 🌱 #DigitalTransformation #PrivacySandbox #MostoDigital 🍇

Will the single universal ID save the open web? Taking place for #mindMediaClub members this Thursday 4 April at 6pm at Chez Mind (Paris 4), julien delhommeau - Utiq's COO in France - will be part of a fascinating discussion that will include these great panellists: Pierre-Antoine Durgeat, Co-founder & Chief Innovation Officer of ID5.io David FOLGUEIRA, CEO of First-id David LU, Inventory Partnerships Director EMEA of The Trade Desk Paul Ripart, Programmatic Sales and Data Director of Prisma Media The panel will be chaired by Emmanuel Parody We’re helping to build an ecosystem based on trust and transparency, giving users simple and easy control over their data. Through our Telco-powered first-party identifier, we enable brands and publishers to deliver relevant ad-funded experiences to their consented audiences, while embracing the very toughest privacy standards. We believe Utiq has a strong part to play in the future of the open web - towards a trusted and responsible digital world for everyone. #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco