Debra had a great opportunity to chat with Matt Prohaska of Prohaska Consulting about his key takeaway from Cannes. Matt highlighted, “It’s the best time for a few but a challenging time for many. We’re trying to provide publishers with the tools to fight the good fight for the right marketers and help marketers distinguish between good ads and bad ads.” We appreciate Matt’s perspective, as these insights are crucial as we continue to support publishers and marketers in navigating the evolving landscape of digital advertising. #adapex #firstpartydata #canneslions #dataanalytics #publishers #dataanalysts Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes
Barry Green
3w
Nice job Debra Matt Prohaska - nice to hear the truth that for many publishers it’s not good times and need to improve their yield management and get help from consultants like your organization. Kudos
Debra Fleenor
1mo
Thanks Matt Prohaska - hope you had a nice session around your thoughts; sorry I wasn't able to join. Next time!
VP Brand & Content Marketing, Kochava
4wAnd folks, this is why literature matters! Love it, Prohaska!