Adam Bersin’s Post

👀 Perhaps my fave web3-focused beta is Nike .SWOOSH because of these 3 simple reasons. 1️⃣ They talk to me (Acknowledgment = trustbuilding) 2️⃣ They create consistent & new programming (Experiences = engagement) 3️⃣ It's fun (aka delightful, joyful, unique, interesting) (Emotion = loyalty) Rinse. Repeat. Read the email I received this morning - it says it all. #community #dotswoosh #trust #build #engagement #fun #beta #sunday #linkedinweekends

Random item toss was a game on the Tonight Show with Jimmy Fallon that is a great way to tie different brands or themes to an interactive game. So what if Nike wanted to play it at a company conference or sneaker head event? It would be simple to set up. - Nike shoe box - Shoes - Socks - Shoe horns - Nike clothes - other “random” items - Volunteers - Different distances - Some simple rules People throw “random” items from various distances into the shoe box. The further the distance, the more points they get. Using Nike items to toss into a shoe box brings the brand to life. People in the audience can cheer on their friends, encourage each other to choose a different item, etc. Would you play this game? #eventdesign #icebreakers #icebreaker #eventgames #emcee

Unstoppable creativity for the company's logo reflects consumers loyalty to the brand indirectly Nike Creative business concepts is what keeps the company growing ✔️ #consumers #brand #loyalty #logos #businesslogos #creativity #marketing #campaigns #entrepreneurs #growing #justdoit Famous Campaigns

Creative

Nike's interactive gaming pillars let users control the game with their body gestures, perfectly blending physical activity with digital play for a truly unique experience. Interested in bringing this kind of interactive magic to your brand? Let’s talk! #Innovation #CustomerExperience #InteractiveGaming #RetailTech #WatchThisSpace #Nike #DigitalEngagement #RetailInnovation

More and more businesses are turning to film to extract more value from their IP. Mattel. Nike. Kelloggs. Tetris. Lego. Marketers are realising that if they can get people to spend 2 - 3 hours with their IP as part of a movie, it has the potential to impact the attitudes and behaviour of their customers. https://lnkd.in/gWTHxM5i Now it’s sports turn. Will it work for Liberty Media? Will ‘F1’ be, as promised, the most authentic racing movie ever made? Will it be appeal to everyone - passionate racing fans and people new to the sport? After all, this is about getting F1's name and product in front of as many new fans as possible. ‘F1' is seen by some as ‘Drive to Survive' on steriods, and while the film may inevitably succeed, the success of Drive to Survive will prove impossible to replicate. Thoughts?

Basketball creator Jesser has unveiled his own sneaker line... Bucketsquad 1s, in collab with SoleSavy and Garrixon Studios. Key Highlights: 🏀 A blend of Jesser’s love for basketball, Bucketsquad, and gaming. 🏀 A year-long vision brought to life. 🏀 Crafted by Gemo Wong and Justin Taylor, veterans from Nike’s Jordan Brand. 🏀 Priced at $130/£107. 🏀 Pre-order approach to ensure zero stock wastage. Jesser's Bucketsquad 1s not only showcase the power of creator-led brands but also emphasise that creators are evolving beyond just endorsements With his digital presence outpacing NFL and NBA official channels, Jesser isn't merely in the game – he's reshaping it. Creators in sport are no longer just faces of brands; they're the architects behind them. Here's to more creators building successful businesses.

Nike is a masterful advertiser. Their messages and storytelling are powerful. As we all take the last few days of the year to reflect and plan for the future may you hold steady in your resolve that you will accomplish your goals. #success #successmindset #mindset #goals #nike #advertising #newyear #newyearnewyou #justdoit

So, you're looking to leverage your superstar athlete endorsement deal? Do everyone a solid and spare us another short film of 'athlete x' using your commodity product, including corny voice-over (looking at you, Gillette) Dusting off an all-time favourite: Nike's MVPuppets series featuring Lebron and Kobe (RIP). Here's a breakdown of what makes it stand out: 1) INSANE PREFACE "Imagine the two biggest and wealthiest superstars of their domain sharing an appartment." With rent prices soaring, who knows... 2) HUMANIZE Show two larger-than-life, physically gifted athlete millionaires at home in everyday situations... oh, and turn them into puppets! 3) EXAGGERATE CHARACTER Two highly competitive individuals being ridiculously competitive in super non-competitive situations. 4) MAKE IT A SERIES While ad frequency is an inexact science, it's clear you need to get your message in front of your audience... like a lot! An ad series keeps the message consistent while keeping it fresh (avoid tuning out). Added bonus: if you really nail it, people will anticipate any new release 5) PRACTICAL While seeing Kobe and Lebron as Puppets is surprising and humanising... it's also quite practical, not having to work with impossible schedules and questionable acting skills. This ad is dubbed "Three Rings" https://bit.ly/4b3bcF0 Kobe: "You gotta be hungry, Lebron!" Lebron: "Why do we live together?" More ads from the series: Unstoppable https://bit.ly/49fF2Ez Mrs. Lewis https://bit.ly/429qkwj Lil' Dez (fan favourite) https://bit.ly/424Y6D6 Kobe's Jersey Retirement https://bit.ly/3Hm80GF Enjoy! #marketing #advertising #sportsbiz #nba

NIKE"S LATEST AD FOCUSSES ON POTENTIAL RATHER THAN THE SUCCESS While most of Nike advertising focusses on the athletes, the stars, here is a commercial that focusses on the potential of those who do not participate in sport. Great way to encourage, the diffident first timer. Those filled with self-doubt about their own abilities. Get them to be optimistic about their own capabilities. The film starts with a girl who is probably hesitating to participate and is egged on by her friend 'Want to play? Lets go'. Our protagonist refuses to join in. But in her mind's eye she sees herself doing everything possible in sport. The ad film titled ' What if you can' opens up the possibilities of the spectators of sports who always wanted to play but stopped themselves. #Advertisingandmarketing #TVcommercial #brandmanagement #targetgroups #LIPostingChallengeIndia