Adam Bersin’s Post

Marketing leaders emphasized influencer collaborations, community nurturing, and Omni channel adaptation as pivotal strategies shaping this year's marketing landscape, according to industry leaders https://lnkd.in/gTxR7Axt #Ai #CTV #Marketing2023 #CGOOH

**The Future of DTC Marketing: Authenticity and Influence** In a world where consumers are bombarded with content from every angle, what sets successful direct-to-consumer (DTC) brands apart? The answer lies not just in the quality of products but in how these brands tell their stories. Authenticity is no longer just a buzzword; it's the cornerstone of consumer trust and engagement. Today's consumers crave genuine connections with the brands they support. They're drawn to real stories, relatable experiences, and influencers who share their values and lifestyles. This shift towards meaningful content creation marks a pivotal moment for marketers: the rise of the Creator Economy. In this new era, influencers and creators are not just voices; they're pivotal partners in crafting narratives that resonate on a personal level. They bring authenticity, creativity, and human touch to brand communications - key ingredients in building loyalty and driving better ROI for DTC brands. As we navigate this landscape, remember: authenticity breeds connection. It's time to embrace the power of influence, prioritize genuine relationships over transactions, and lead our brands into a future where marketing is not just seen but felt. Let's pave the way for an era where creativity reigns supreme, where influencers are valued collaborators, and where DTC brands thrive by staying true to their stories and their audiences. The journey towards more authentic connections starts now—are you ready to lead the charge?

In digital landscape, campaigns have become indispensable tools for brands and organizations seeking to make a lasting impact. Whether it's launching a new product, promoting a cause, or raising awareness about an issue, campaigns play a crucial role in shaping perceptions, driving engagement, and achieving strategic objectives. Building Brand Awareness Campaigns are instrumental in putting brands on the map and increasing their visibility. By leveraging various channels such as social media, email marketing, and influencer partnerships, organizations can reach wider audiences and make a memorable impression. Driving Audience Engagement A well-executed campaign has the power to captivate and engage audiences, sparking conversations and fostering meaningful interactions. From interactive contests to user-generated content initiatives, campaigns offer endless opportunities to connect with consumers on a deeper level. Generating Leads and Conversions Effective campaigns are designed to drive action, whether it's signing up for a newsletter, making a purchase, or attending an event. By crafting compelling calls-to-action and offering valuable incentives, brands can convert leads into customers and supporters. In conclusion, campaigns are essential components of any brand or organization's marketing toolkit. By harnessing the power of storytelling, creativity, and strategic planning, campaigns have the potential to drive brand awareness, engage audiences, and achieve tangible results. As brands continue to navigate the digital landscape, investing in well-planned and executed campaigns will remain critical to staying relevant and competitive in today's market.

With 2024 now underway, I thought I’d share 24 DTC marketing lessons I’ve learned this past year that will unlock insane scale in your ad account. Here they are 👇 . . . (Just kidding) I don’t have some extensive thought leadership post full of generic paid media advice you won’t listen to… instead, here are the 5 simple things I’m doubling down on this year at Kynship. → Cost caps FTW With ASC+’s gaining cost controls, it’s further proof of concept — cost caps work. We’ve seen a huge shift in DTC brands focusing on profitability, but we’re using Cost Caps to show why you don’t have to sacrifice scale in the process. → Influencer seeding is next year’s TikTok 2020 moment People-first marketing is going to get bigger. Users no longer want authenticity, they’re demanding it — influencer seeding is the best way to get that authenticity through creatives. Brands are catching on and the first-mover advantage is slipping, so we’re extracting as much value as possible now. → Asset volume is key for any DTC business Creative leverage is the best way to improve ad ROI, why? More creatives = more testing = more opportunities to strike with the algorithm. You’re not getting ahead in e-commerce unless you have a creative flywheel (with plenty of volume) working for you. → ASC+ is a new world We’re still figuring it out at Kynship. Right now, there are limits on total ads (150 per campaign). But AI is going to continue improving, automations will be more efficient, and creative testing will be the top priority in ad accounts. We’re here for the brave new world. → Pay-for-post hurts brands This isn’t 2017 Instagram anymore. The majority of pay-for-post deals aren’t done well because of an obsession over metrics, not resonance. The posts aren’t just ineffective, but in most cases, they come off shallow and tone-deaf. Unless your relationship with an influencer is strong, pay-for-post shouldn’t be a brand priority. Thoughts?

Brand Placement in OTT Platforms: A Strategic Marketing Revolution In the dynamic realm of digital marketing, brand placement in Over-The-Top (OTT) platforms has emerged as a game-changing strategy. This approach seamlessly integrates products into popular shows and movies, subtly immersing viewers in the brand experience. 🌼Precision Targeting and Global Reach: OTT platforms leverage advanced algorithms to precisely target specific demographics. For instance, a skincare product might feature in a series targeting young adults, ensuring the right audience engagement. This targeted approach is not confined by geographical borders, enabling brands to reach a global audience effectively. 🌼Data-Driven Success: One of the key advantages of OTT platforms is the depth of data analytics. Marketers receive detailed insights into viewer behavior and engagement metrics. For example, if a car brand is featured prominently in a thriller series, data can reveal the impact on website visits and inquiries, providing tangible ROI measurements. 🌼Enhanced Storytelling and Influencer Collaboration: Brands benefit from innovative storytelling, seamlessly integrating products into narratives. This creativity isn’t limited to fictional content; reality shows can feature branded challenges or tasks, enhancing brand visibility. Moreover, collaborations with influencers amplify the impact. An influencer showcasing a fitness app in a health-oriented series creates authenticity and boosts user trust. 🌼Direct Path to Conversion: OTT platforms now offer interactive features where viewers can directly purchase products seen on-screen. Imagine a character in a series wearing a fashionable watch – viewers can click, explore, and make a purchase instantly. This immediacy in the customer journey enhances sales and brand loyalty. In essence, brand placement in OTT platforms transcends traditional advertising boundaries, offering precise targeting, creative opportunities, influencer collaborations, and a direct route to conversions. Embracing this strategy empowers brands to engage with their audience effectively and measure their impact with unprecedented accuracy, marking a new era in digital marketing.

Crafting an Integrated Digital Marketing Strategy: Maximizing Online Presence and Engagement Integrated digital marketing combines various online marketing channels like social media, email, content marketing, SEO, and PPC into a cohesive strategy. It ensures consistent messaging and branding across platforms to maximize reach and engagement. By leveraging data analytics and cross-channel optimization, integrated marketing creates synergies between different channels, amplifying the impact of each campaign. This approach enhances audience targeting, improves customer experience, and ultimately drives better results for businesses in the digital landscape. In order to maximize online presence and engagement through integrated digital marketing strategy, a few key points - Audience Analysis: Understand target demographics and preferences across channels. - Consistent Branding: Maintain cohesive messaging and visuals across platforms. - Content Diversification: Produce varied content formats tailored to each channel's audience. - Cross-Promotion: Share content and promotions across platforms to reach wider audiences. - Data Analytics: Utilize analytics tools to track performance and optimize campaigns in real-time. - Personalization: Tailor content and offers based on user behavior and preferences to enhance engagement. - Community Engagement: Foster dialogue and interaction with followers through timely responses and engagement initiatives. Examples where brands and business using integrated digital marketing strategies successfully: - Nike seamlessly integrates social media campaigns, influencer partnerships, and immersive website experiences to engage audiences across multiple digital touchpoints. - Starbucks combines mobile app rewards, social media promotions, and localized content to create a unified brand experience and drive customer loyalty. - Coca-Cola utilizes cross-channel storytelling, user-generated content campaigns, and targeted advertising to connect with diverse audiences and maintain brand relevance in the digital era. #IntegratedMarketing #DigitalStrategy #MultiChannelMarketing #CrossChannelMarketing #DigitalIntegration #MarketingSynergy #OmniChannelStrategy #UnifiedMarketing #BrandConsistency #EngageEverywhere #digitalmarketing

Consider this my obligatory 'follow these smart marketing people' post. *Disclaimer: No influencers were harmed in the making of this recommendation list Here are some folks that are worth following and why: Danny Weisman, Group Media Director at Noble People. Danny has an awesome, and authentic perspective when he talks about the balance of short-term gains vs. long-term brand building. I share his posts with my team at least once a week. Ann Handley - Chief Content Officer at MarketingProfs. I look back at Ann's "what's in, what's out" in 2024 list regularly. What's in according to Ann? Authentic experiences, nuanced thinking, and long-term brand. Mark Kilens & Nick Bennett -Co-Founders of @Tack and ClubPF. Mark and Nick are leading the way for B2B marketers to build people-first GTM strategies. Kaylee Edmondson - founder of DemandLoops. Kaylee keeps it real about her experiences as a performance marketer, sharing creative solutions to real demand generation problems she sees. Like actual solutions. No BS. Cherene Aubert - VP of Digital & Ecommerce ILIA Beauty and has been in the eCommerce game since before eCommerce...was...well...cool. Cherene talks a ton about building omnichannel funnels. She understands how consumers buy and think and what that means for your omnichannel growth strategy. Who would you add to this list?

💡 Effectively branding your FinTech requires key strategies. From developing a robust online presence to leveraging influencer marketing and focusing on customer loyalty, these strategies are designed to enhance your brand’s visibility, credibility, and appeal in the competitive FinTech marketplace. 🛒 Dive into these actionable insights to transform your FinTech brand into a leading name in the industry. 📚https://zurl.co/DOYq #branding #strategicmarketing #fintech

🚀Optimizing Marketing Strategies: Unleashing the Potential of Re-targeting! 🚀 In the dynamic realm of digital marketing, one strategy stands prominently – Re-targeting. 🌐✨ Here's an in-depth exploration of why it stands as a pivotal game-changer: Re-targeting empowers us to meticulously tailor our messaging to specific audiences that have demonstrated a vested interest in our brand. It mirrors the essence of a personalized and targeted conversation with potential customers. By directing our focus towards users already acquainted with our brand, we achieve a dual benefit of optimizing ad spend. This cost-effective approach ensures that our message resonates with individuals most inclined to convert. Have you ever pondered the persistency of certain ads in your online journey? That's the strategic orchestration of re-targeting. It acts as a subtle reminder to potential customers, effectively closing the loop and propelling conversions. The steadfast exposure provided by re-targeting becomes a cornerstone for reinforcing brand recall. It maintains our brand at the forefront of audience awareness, nurturing trust and familiarity. In the realm of re-targeting, precision is paramount. The ability to segment our audience based on their interactions with our content enhances targeting accuracy, resulting in elevated relevance and engagement. 💼✨