Adam Bersin’s Post

Calling all talent managers with NYC Talent... Working with a group of shops that have jewelry, apparel, electronics and musical instruments looking to partner with NYC based creators for awareness campaigns. - Bonus for Bronx, Brooklyn, Queens, Harlem talent - Age: 25+ (30-50 is prime goal) - TikTok is preferred platform (most likely, will be for micro/mid tier size creators, 10k - 500k followers, but open) - Bonus if shows love for gold, diamonds, other precious stones/metals - Ideal Categories: Lifestyle, Fashion, Jewelry, Gamers, Tech, Music, - Open to doing a giveaway on platform Will be casting throughout the summer, first putting together a list to present - **most likely trade based campaign** if you have talent that fits, please DM me or email me @ creators@crowdworkmedia.com with your suggestions. If you know someone with talent, please tag, like and share this post! Appreciate you!! Talk soon, have a great day! #creators #influencermarketing #talentmanagers

Good opportunity

At The Story Mob, we have a dedicated Slack channel we use to celebrate great work. It’s for highlighting when someone has gone above and beyond and it's a great way to remind me how awesome the individuals that make up our team truly are. 💪 And they are. While I’m thankful for hybrid working, and the chance to be at home with the headspace to think, nothing beats the days when we’re in the office, together. I work with some of the smartest comms professionals in the industry. They also happen to be nice people and they give me belly-ache laughs. It’s a lethal combination. 💉 So, today, I wanted to give them all a very public shout-out because well, they deserve it. 📢 Meg Kay - Has the analytical and logical brain of a woman beyond her years - she’s never afraid to ask ‘why’ and that’s the best way to learn! She also keeps the men in the team on their toes! ;)    Daniel Fleming - In his first full-time job, and his first PR role. An eager beaver, a real all-rounder - he’s completely smashing it! And what he doesn’t know about esports and gaming, I doubt anyone does. Thomas Keirnan - Has an entrepreneurial mindset - he’s always pushing for something more. He’s also the biggest MMO fan I know. Tuminu Onagoruwa - A kind and considerate soul who brings his true self to work each and every day and, in doing so, is our resident client whisperer. Edward Okonkwo Micah - Our newest Mobster. Only six weeks in and he’s already adding value. Fully immersed himself with all his clients, while also driving forward a new business opportunity. John Potter - One of the purest PR professionals I know - and by that, I mean he loves being a publicist. Despite the fact he’s usually spinning the most plates, he never lets one drop. Owns the ‘office dog’ Elton William Garner - The team’s biggest cheerleader; he loves to highlight excellence. He leads by example and is always the first to put his hand up to help with ad hoc projects. Michael Blount - My right-hand man, he’s strategic and creative; the best combination. It’s great to be working alongside him again. #team #pr #prindustry #commsprofessionals #gamingindustry #esports

In case you are interested

"But the Gymshark social media manager role is a great opportunity for a recent grad to get hands on experience with the CEO of a major company!" No...being asked to do the work of a WHOLE MARKETING DEPARTMENT and more is not a "great opportunity." It's exploitative. But I don't think that's the Gymshark CEO's intention. It's much more likely that he has sadly fallen for the same misconception that so many others have that a social media manager's job is to do EVERYTHING. And sadly for many, that's what it's become. And that's why it's so important that the social media manager community continue to push back when we see job postings like the Gymshark one. Because if we don't, not only will social media manager job descriptions contain an unreasonable amount of duties--they will continue to grow.

I've dealt with and still deal with this, and I was even tasked with hiring such "talent" at a salary that honestly does not feel right. Clients also think managing their social media platforms is easy. They can do it, so why should they pay someone else to do it? Quite honestly, if the clients can do it... why would they even consider hiring someone else? If you are hiring, it means somewhere down the line, as a client, you weren't doing it... You are not hiring someone who just pushes a button to send out a post; you are hiring a strategic thinker, a person who has to use a multitude of tools you can't even start imagining how much time it takes to master or the cost of simply using them. You are hiring a copywriter, editor, and person who trains you and your staff to get better photos and videos that match your audience. You are hiring YEARS of experience and learnings, so you, as a client, spend more time creating the best products possible while your social media manager makes sure the whole world knows about how awesome you are. Knowing all this, is a social media manager worth more than an entry-level job? #socialmedia #digitalmarketing #media #contentcreation #socialmediamanagement #marketing

Love this example by Duolingo of simple, and upfront employer branding. You don't need to be everything to everyone. While some may be deterred by the lack of remote work options, being upfront about who you are, and what you offer (or don't offer) will attract the right people. #Employerbranding

When you are crystal clear on your EVP and what makes you unique, your #EmployerBranding campaign can be as simple as putting those bullet points on a billboard! Love this campaign from Duolingo They offer a lot of benefits to employees in health & wellness, family support, equity etc—but they know the employers they're competing with are offering similar. Simple messaging like this, focused on the differentiation makes a memorable and impactful campaign.

An employer brand role at Shake Shack?! Get your hands all over that tech stack You'll use EVP To help others see It's where careers get on the right track An Employer Brand Manager role with terrific brand affinity (a word I typically use to say, "How many of these Smoke Stacks can affinity in my belly?"). Stand for Something Good by leveraging EVP and brand messaging to establish recruitment marketing campaigns and further develop social media strategies. Join the #ShackFam, and if you see Madison, tell her I said hi. Link to apply in the comments. #JobAlertPoem #TalentMarketingBoard #EBJobs #ShakeShack

Today's one of those tough days in community. People don't realize that as community managers, we take on the good and the tough with our members. We're not just here pushing out content and hoping it sticks. We're here because we genuinely care about every single member and want to help them. I've had multiple members message me today about how they've been laid off (y'all, it's not even 11am 🙅♀️) . First off- how do you lay off a director of demand gen? Like where are the leads going to come from now? (make it make sense) Secondly- I want to help these folks. If you're hiring for paid media, demand gen, etc., drop it below. If you're not- mind commenting for reach? Let's help these folks out! 🤗 thank you!