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Aaron Rosenson

Co-Founder @ Aption | Building and protecting equity wealth, for startup workers

A huge congratulations to Dan Adika, Rafael Sweary, and the whole WalkMe™ team, on their $1.5B acquisition by SAP. WalkMe holds a special place in my heart. It was the first deal I ever worked on in Israel. And the last deal I sourced for Insight Partners, where I was fortunate to have begun my career and learn venture investing from some of the very best in the business. Aside from working with the company up close, I was fortunate to have gotten to know both Dan and Rafi. Wonderful people that saw the future and built a great, non-obvious business, despite setbacks and skepticism. They've worked incredibly hard for this moment. Big exits can feel inevitable in hindsight. Like most successful startups, it was not the case. WalkMe built an at-scale enterprise SaaS business out of Israel, at a time when most of the local successes were in hardware or consumer internet. Like most pioneers, they worked hard on things that weren't understood or normalized. Dan and Rafi toiled away in obscurity and overcame serious challenges, before gaining momentum.  It was a somewhat non-obvious product, to customer and investor alike, relative to other SaaS tools. But it was an important one. WalkMe operated in a dizzyingly competitive world of IT, collaboration, and usability. Even after the IPO, they worked tirelessly to define their category and evolve their strategy, in a noisy market. Congratulations to everyone at WalkMe. They were pioneers of the most meaningful segment of contemporary Israeli startups -- cloud-native enterprise software. It's a fitting end to their hard work.

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Elan Mosbacher

CEO & Co-Founder @ Pinch | xSpotHero Executive

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