Can GenAI reshape consumer behavior? Simon Khalaf of Marqeta thinks so. Khalaf paints a bold picture of AI-driven, personalized payment cards that could redefine how we think about rewards and consumer engagement. 'Changing consumer behavior requires visuals and bribery, which is called rewards,' Simon explains. With generative AI, he envisions cards created instantly, offering tailored rewards from 0% to 40% cashback, all to increase purchase likelihood and boost economic activity. Listen to this episode of a16z Fintech's In The Vault here or wherever you get your podcasts: https://lnkd.in/gvyamTeY
Andreessen Horowitz’s Post
More Relevant Posts
-
Imagine a 3D food printer available in your home tailored to your personal preferences, your nutritional status, and your microbiome. Julie Yoo imagines the possibilities.
-
We're entering the Matrix with Hebbia and thrilled to lead their latest round of funding. LLMs have promised to supercharge knowledge work but much of the innovation at the application layer has been limited to chat interfaces. We need a trustworthy interface that reflects the way knowledge workers work now more than ever. Here's why we believe in George Sivulka and team:
-
Whether you're relaxing by the pool or hanging at the beach, summer is always a good time to keep learning, moving and growing. 🌊 At your destination — or on your way there — check out some of the latest episodes of “The Ben & Marc Show” you may have missed. Marc Andreessen and Ben Horowitz are sharing deep dives on tech, company building and culture, plus inspiration to use for your hustle, once you’ve recharged. Watch "The Ben & Marc Show" on YouTube or listen on Apple Podcasts and Spotify. 🎧
-
"We decided to design for the future." In the latest episode of "The Ben & Marc Show," a16z co-founders Marc Andreessen and Ben Horowitz dive deep into the REAL story behind Netscape, the web browser Marc co-created. Until now, this story hasn't been accurately and fully told. Listen wherever you get your podcasts, or check out the full episode in the comments 👇
-
👇 Just one of many possibilities of AI in healthcare. On the Raising Health podcast, a16z Bio + Health's Julie Yoo and Vijay Pande, PhD dive into the grand challenges facing healthcare AI builders and explore the immediate and long-term impacts AI could have on healthcare. Link in comments for full episode on YouTube.
-
We are in the midst of one of the largest platform shifts in history. Just as the personal computer slashed the cost of compute and the internet cut the cost of distribution, generative AI is rapidly reducing the cost of productivity. Today, every enterprise is grappling with how to “add” AI to their business, while entrepreneurs who are building with AI are unlocking efficiencies never before possible. So how should you think about the immediate opportunity for AI? Angela Strange shares her thoughts 👇 (Link to her full article in the comments)
-
On this episode of In the Vault, Plaid CEO Zachary Perret discusses the digitization of money, the future of fintech, and whether pay-by-bank makes sense for consumers in the real world. An excellent conversation with Marqeta CEO Simon Khalaf and a16z General Partner Angela Strange. 🔗 Link to full episode in comments.
-
#GenerativeAI is working its way into everything, and firms want to show they are implementing this new tech — especially those that serve the #accounting market.
Death, Taxes, and AI: How Generative AI Will Change Accounting
Andreessen Horowitz on LinkedIn
business manager | music x technology | web3
1wGreat one!