From the course: Sales Enablement: Design Programs That Drive Business Strategy

Build effective sales enablement programs

From the course: Sales Enablement: Design Programs That Drive Business Strategy

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Build effective sales enablement programs

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- In your organization, are you expected to create a sales enablement impact strategy? Not exactly sure where to start? Here, we'll cover how to set up a measurement strategy, the key aspects you have to have in place, how to define the measurement, all while keeping stakeholders engaged and helping out along the way. My name is Juliana Stancampiano, and I've created and delivered sales enablement strategies for over 10 years. I also wrote a book on the topic called "Radical Outcomes." What we cover in this experience will be key to your sales enablement success. Let's do this.

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