From the course: OMCA™ Certification for Digital Marketers Test Prep

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Sending clicks to the landing page

Sending clicks to the landing page

From the course: OMCA™ Certification for Digital Marketers Test Prep

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Sending clicks to the landing page

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- The purpose of the ad is to gain interest. It's the bait that makes a promise. After clicking the ad, the visitor goes to the landing page where the promise is delivered. I'll show you how to use a landing page to get the sale. If you are actively looking to buy a product and you see an ad promising a free demo, you expect to go to the landing page, see the product, and get the free demo. That's how landing pages close the loop on a paid search campaign. The key is that the landing page is constructed to present the offer contained in the ad. Landing pages are the salespeople of the process. The landing page takes the lead from the ad and presents the offer for the campaign. They are the final critical step in the process of converting a searcher to a buyer or a business lead. Because of this, landing pages for different purposes are constructed differently. For lead generation pages, the page is stripped of…

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