From the course: OMCA™ Certification for Digital Marketers Test Prep

Unlock the full course today

Join today to access over 23,200 courses taught by industry experts.

Scoring leads for better sales

Scoring leads for better sales

From the course: OMCA™ Certification for Digital Marketers Test Prep

Start my 1-month free trial Buy for my team

Scoring leads for better sales

“

- Have you ever received a cold call, someone trying to sell you something, and they don't know you? Annoying, isn't it? Well, lead scoring is a feature of marketing automation that removes that annoyance, and streamlines a company's approach to sales. I'll explain how. Many companies have products that require significant investment, and so there are multiple decision-makers, and the process can take months to unfold. That's what is meant when there is a 12 to 15 month buying cycle. This scales to smaller companies as well where there may be only one or two decision-makers, but it's still a significant investment. Automation enables companies to measure the amount of online interactions a prospect or prospects from a company make during the sales cycle, like website visits, video views, and email clicks. This measures how interested a prospect is, and what content they engage with. Lead nurturing is the…

Contents