From the course: OMCA™ Certification for Digital Marketers Test Prep

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Performing keyword research

Performing keyword research

From the course: OMCA™ Certification for Digital Marketers Test Prep

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Performing keyword research

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- [Instructor] Keyword research directs you to the words that people use when they search so that you rank well for the right words. I'll show you where to find those keywords and how to start building target keyword lists. To perform search engine optimization, the first task is understanding the words that your potential customers will use in order to find your business online. Think about it like this. If I needed a local plumber, what words would I use to search? Even more, what words would I use if my faucet was leaking right now? Keyword research is finding the intent or the need of the person searching. When we understand those words and how people find information, we can better optimize our website to match those needs and it naturally helps our sites to rank better. The first step in keyword research is to find the words that people use when they search. There are a variety of tools for this. One of the…

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