From the course: Marketing Attribution and Mix Modeling

Measuring marketing performance

From the course: Marketing Attribution and Mix Modeling

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Measuring marketing performance

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- [Michael] Do you know what's driving your marketing performance? Marketing attribution is a complex topic and it's only getting harder to decide where to invest your budget, whether it's multi-touch attribution, marketing mix modeling or AB testing, proving the ROI of your campaigns is a key part of the role. If you can get it right, you can build a significant competitive edge. That said, attribution is pretty easy to get wrong and you can't buy your way to success. I'm Michael Taylor, I have over a decade of experience in marketing. So, I spent countless hours learning how to measure the ROI of marketing campaigns. As the founder of a 50-person marketing agency called Ladder, I've helped hundreds of businesses grow thanks to accurate attribution and proving what's working to drive their performance. Join me on LinkedIn Learning, where we'll cover topics like data-driven attribution, before and after analysis and marketing mix modeling. You'll learn all about accurate forecasting, geo testing and the problem of last-click attribution. The sooner you master marketing attribution, the more ROI you can drive from your campaigns.

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