From the course: Customer Service Strategy
Join today to access over 23,200 courses taught by industry experts.
The role of customer service strategy
From the course: Customer Service Strategy
The role of customer service strategy
- Having an effective customer service strategy has never before been so important. There are three big reasons why, and let's look at them here. One reason having an effective strategy is so essential, and it's probably no surprise, is that customer expectations are evolving, and rapidly. When customers experience service innovation with any organization, they know what's possible. They begin to expect the same of others. So you've got to have a plan that guides your services and that's flexible enough to enable you to continually revisit what good service means. And the stakes are high, of course. You know, it's easy for customers to tell others about bad experiences through reviews and social channels. But if you consistently deliver great service, they'll share positive experiences, which is a powerful force working in your favor. Companies that stand out in competitive markets, Trader Joe's in groceries, MOO.com in printing services, Starbucks in restaurants, to name just a few…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.