From the course: Business Development Foundations: Alliances & Partnerships

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Establish your strategic vision in an alliance

Establish your strategic vision in an alliance

From the course: Business Development Foundations: Alliances & Partnerships

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Establish your strategic vision in an alliance

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- Okay, so you understand the strategic landscape of your space. You've mapped out your strengths, weaknesses, opportunities, and threats through a SWOT analysis. Now it's time to figure out where you want to play. Where are you strong? Where are you weak? You might consider your company's core technology, products, distribution, reputation, or regional depth. Or maybe your biggest strength is your organization's deep pockets and you're looking to invest for accelerated growth. What do you have to offer and what do you need? One way to come at this question is to imagine that three major players in your strategic ecosystem were building out their own landscape. How might they describe or position your organization? From here, identify the goals, objectives, and big-picture vision of your deal-making activities. For example, in 2011, Chevrolet was eager to expand their market. They were strong with existing customers and…

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