From the course: Augmented Reality Marketing

Getting started with AR: Modernize your marketing

From the course: Augmented Reality Marketing

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Getting started with AR: Modernize your marketing

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- By 2030, augmented reality is expected to boost the global economy by $1.5 trillion. Today, almost 84 million people in the US use AR on platforms like TikTok, Instagram and Snapchat every month, that accounts for 15% of the population. And this number is only expected to increase. I'm Cathy Hackl, and I've been working in the augmented reality industry for more than six years. And in this AR marketing strategies course, I'll teach you why AR is a key tool for marketers and content creators. How to plan, design and deploy an AR marketing strategy, and also how to measure success using this new tool. If you aren't already using AR to market your brand, now is definitely the time to start. Your customers are already using digital tools on a regular basis to connect, to be entertained, to share experiences and to shop, and they expect you to meet them where they are.

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