From the course: Augmented Reality Marketing

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Exploring and leveraging AR in your marketing mix

Exploring and leveraging AR in your marketing mix

From the course: Augmented Reality Marketing

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Exploring and leveraging AR in your marketing mix

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- [Instructor] You might be thinking, what does augmented reality actually do? Simply put, it overlays digital content onto the real world. Usually using your phone's camera. When you look at your screen you see a digital element that wouldn't otherwise be there. Two examples you might be familiar with are "Pokemon Go," which puts animated creatures in front of you in a geolocated game, or of course, Instagram and Snapchat filters that make you look like a puppy. But AR can do so much more. It's no longer just a toy. It's a tool that brands can leverage to create engagement, empower customers, and convert sales at a higher rate. AR has the power to redefine a brand's digital customer experience. Today there are more than 100 million consumers shopping with AR online and in stores. Plus, 74% of global consumers expect AR to be even more important in their lives in the next five years. Your consumers are already using AR…

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