Sr. Marketing Manager

Seeking a Sr. Marketing Manager to join a small-but-mighty marketing team. For more than 40+ years, AllenComm has led the corporate learning and development market. We have a reputation for innovation with 500+ industry awards and recognitions. As a marketing generalist, you will play a key role in both channel and experience marketing initiatives, driving brand awareness, lead generation, and overall business growth. You will also have the opportunity for cross-functional collaboration and provide oversight and direction to agency partners, freelance copyrighters, etc.

This position reports to the head of marketing. The work environment is fast-paced, and we highly value personal leadership. The position can be in-office or hybrid for local candidates or fully remote (depending on geography). Some preference may be given to local candidates.

Responsibilities:

• Develop and implement comprehensive marketing plans for assigned campaigns, service categories, and industry segments.
• Manage and execute channel marketing across digital, traditional, and industry media relations.
• Oversee the development and execution of in-person and virtual marketing events.
• Direct the application process for all awards and industry recognitions, collaborating with industry partners, clients, and creative resources.
• Align efforts to performance, collaborating with our digital marketing manager.
• Identify and cultivate strategic marketing partnerships to expand reach and achieve marketing goals.
• Identify and leverage industry trends and best practices to optimize marketing strategies.
• Collaborate with cross-functional teams, industry partners, and independent contractors to ensure alignment and support marketing goals.

Qualifications:

• Minimum 5-10 years of experience in B2B marketing. We will consider exceptional candidates at all levels but anticipate hiring a sr. manager. 
• Experience in the corporate learning and development industry will be valued but is not required.
• Understanding of marketing analytics and ability to measure ROI.
• Exceptional written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Experience with marketing automation and analytics tools (SalesForce, Pardot, Google Analytics, etc.) is a plus.



Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a growing and innovative company at the forefront of the industry.