Senior Manager, Social Media

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.

The Job

We are looking for a Senior Social Media Manager who will help support the development of amika’s social media strategy and play a heavy role in planning integrated calendar execution and content creation across all brand social channels, ensuring consistency while also meeting the bespoke needs of both our consumer + professional targets, focusing heavily on Instagram and TikTok. This person will play a critical role in helping to drive amika’s community engagement, increasing brand advocacy + love in close partnership with our influencer + professional marketing teams. This role will manage our content calendars and step-by-step process of ideation to execution in close collaboration with creative teams, so organization paired with a passion for storytelling and connecting the dots are must-haves. This person must maintain a consumer-first mindset while translating amika’s high-level marketing strategy into brand-relevant, educational + engaging social content. This role will report to the Director of Content Strategy & Community Engagement.

location: remote (US only) brooklyn or LA preferred

salary: $95,000 - $100,000 + bonus

What You’ll Do

strategy

• Collaborate with Director in conceptualizing and executing social initiatives across the brand, haloing brand priorities, retailer objectives, brand storytelling and more.
• Stay up to date with industry best practices and the social landscape. Evaluate and recommend growth platforms for the brand.
• Constantly propose creative ideas while analyzing data and consumer trends to identify relevant opportunities that challenge that status quo
  
  

content

• Architect and manage the development of the brand’s social calendars, partnering with Director to translate high-level marketing strategy and messaging into relevant content to support evergreen campaigns, new products launches, and regional/retailer partner needs
• Manage and organize cross-functional (DEI, ESG, Pro, Retail, etc...) content needs, ensuring calendars reflect business and marketing priorities and messaging is clear + consumer-first
• Partner with Creative on social shoot briefing + planning—keeping social best practices + learnings in mind to constantly evolve our capabilities and remain competitive
• Manage and review team workflow or optimal efficiency and effectiveness, ensuring content is developed in a timely manner, proactively finding opportunities and efficient to maximize content opportunities
• Oversee content shoots and write copy as needed
  
  

community engagement

• Partner with team to proactively and reactively drive conversation with audience; from consumers to hairstylists, tastemakers, and influencers to foster the amika community + grow brand advocacy and love
• Oversee social listening and provide insight to broader marketing team on a regular basis
• Support team in fostering a strong, engaged community through strategic content and community events
  
  

Reporting

• Partner with Director to set annual engagement goals; readjust throughout the year as needed
• Ensure social KPIs are being met and scaled; provide actionable recommendations to social team + creative
• Manage monthly + ad hoc reporting processes, providing insights, recommendations, and opportunities to drive relevance
  
  

Must-haves

• 5-7 years+ years of social media experience
• In-depth knowledge of all major social media platforms
• Proficient in project management tools such as Asana or Monday
• Strong analytical skills, conceptual thinking, management skills
• Organized with exceptional time-management skills
• Keen eye for typography, visual design and photography
• Understanding of establishing brand values and brand aesthetics with an ability to produce on-brand campaigns that fit within existing brand codes
• Content creation and editing a plus
  
  

ready to apply?

Please click the link that will bring you to our careers page through Greenhouse. Submit a cover letter describing yourself and why you’d be the perfect fit, along with your resume.