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Meghan Hinder
Senior Recruiter at Planet Interactive
Planet Interactive's luxury retail client is seeking a Media Planner with 5+ years relevant advertising industry experience for a direct-hire position starting in July 2024.
Media Planner Responsibilities
Ensures that execution of responsibilities and projects are led with subject matter expertise and thought leadership for Advertising and Partnership teams.
Ensures that budgets are followed and that budgeting decisions are made based on analysis and understanding.
Ensures that internal budget roll-up across multiple media initiatives is managed in a way that guarantees all billing matches the budgets, invoices are received and sent to finance.
Strategic goals are supported through the execution of all Advertising activities across all media channels.
Ensures that all contextual environments considered are aligned with the departments initiatives and strategies.
Ensures all media plans are properly evaluated and appropriate optimizations are considered.
Ensures the media planning process across linear TV, digital video, digital display and print including all relevant negotiations is handled with integrity and aligns with the departments strategy and vision.
Partner with Agencies and vendors to execute deliverables to client's standard of excellence.
Effective monitoring of all media executions to ensure KPIs are met or exceeded and plan summaries are complete.
Effective communications with global teams and sponsoring team to ensure proper execution of contractual media elements.
Communication with media community at all levels with integrity by projecting the highest level of professionalism in all discussions and meetings when discussing the brand.
Manage the team to ensure that all media plans are executed flawlessly and in a timely manner.
Offer strategic insights and understanding of the luxury marketplace, client's position in it and be able to offer creative and innovative solutions to departments marketing initiatives.
Understand, interpret and be able to explain media metrics, KPIs and ROI. Ensures support for the Partnership Manager in evaluation of content.
Media Planner Qualifications
Bachelor's degree (BA/BS) from a four-year, accredited college or university.
Experience in the media planning process is required along with thoughtful leadership and attention to detail.
Ideal candidate will have the ability to work with multiple teams within the Advertising and Communications department.
Strong knowledge of digital landscape and media partners is essential.
Proven analytical skills and synthesis abilities.
Understanding of the luxury advertising landscape is desired but not required.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing and Advertising
Industries
Retail Apparel and Fashion, Fashion Accessories Manufacturing, and Retail
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