Marketing Manager

Background

Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.

Position Summary

Bay FC is seeking a Marketing Manager who will be responsible for supporting Bay FC’s integrated brand and fan marketing plans by developing and executing marketing programming that helps meet business objectives and drives revenue. This position will report to the VP of Brand Marketing.

Responsibilities

• Project manage creative and content requests for brand marketing team
• Develop strategic marketing promotional calendar and serve as cross-departmental liaison
• Support game day presentation ideation, planning and onsite execution
• Lead brand integration with community, ticketing and partnerships teams
• Manage gameday talent
• Build out full funnel, 360 marketing plans and promotional opportunities for Bay FC
  
  

Qualifications

• Bachelor’s Degree preferred
• 2-3 years in a brand marketing role or content marketing role
• Experience with project management software strongly preferred
• Experience in a sports organization is preferred
• Strong attention to detail and organizational skills
• Highly motivated self-starter with a strong work ethic
• Proven ability to manage multiple projects and deadlines
• Thrives in a fast-paced environment
• Ability to work extended hours and flexible schedule including nights and weekends as needed
• Understanding of NWSL and/or Soccer preferred
  
  

Compensation

The anticipated salary range for this role is between $75,000-$90,000. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope.

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.