Century Group is partnering with a client who is seeking a Director of Marketing to join their team. Exact compensation may vary based on skills, experience, and location. Expected starting base salary $120,000 to $150,000 per year.
Job Responsibilities
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Job Responsibilities
- Lead multi-channel marketing (MCM) planning efforts, consisting of discovery, customer segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.
- Establish, design, and execute comprehensive and innovative digital marketing programs across multiple platforms for new and existing clients, oversee progress.
- Evaluate SEO and drive decision-making through digital analytics practice by clearly defining objectives, marketing metrics, and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.
- Provide ongoing digital thought leadership across the agency network and existing client base and infuse strong digital thinking across all agency roles and processes.
- Oversee the execution of digital projects/programs from conception through execution.
- Maintain a working knowledge of emerging digital trends/technologies and innovative digital marketing programs, both within and outside of fitness/nutrition, and make recommendations to the company for future improvements to further develop creative ideas to boost web traffic.
- BS Degree in Marketing, Communications, or relevant experiences accepted.
- 7-10 years of proven work experience as a director or Manager of Digital Marketing or other senior marketing role.
- Solid knowledge of SEO, web analytics, and Google AdWords.
- Experience with CRM software and digital marketing tools and techniques.
- Demonstrates excellent verbal and written communication skills.
- Effective interpersonal skills to be capable of working with all levels of office personnel.
- Demonstrated leadership, organizational, and operational skills with a proven ability to handle multiple tasks and projects.
#ZR
#Ind-WC
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Staffing and Recruiting
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