Director of Event Sales & Sponsorship

About PSQ Productions: PSQ Productions is a leading event production and venue management company based in California, renowned for creating unforgettable event experiences. We specialize in hosting and managing a diverse range of events across various venues, from intimate gatherings to large-scale festivals. We are seeking a dynamic Director of Event Sales & Sponsorship to join our team and drive the success of our event sales, bookings, and sponsorship initiatives.

Role Overview: The Director of Event Sales & Sponsorship will be responsible for leading the sales strategy for events, booking third-party events, and securing sponsorships for all events and venues managed by PSQ Productions. This role requires a highly motivated and experienced sales leader who can develop and execute strategies to maximize revenue, enhance client relationships, and expand our market presence.

Key Responsibilities:

• Sales Strategy: Develop and implement comprehensive sales strategies to achieve and exceed revenue targets for all events and venues
• Event Booking: Oversee the booking of events in various venues, ensuring a diverse and high-quality event calendar that meets market demands and company goals
• Third-Party Events: Identify and secure third-party events at existing events and venues, maximizing venue utilization and revenue opportunities
• Sponsorship Acquisition: Develop and execute sponsorship strategies to secure partnerships for all events and venues, driving incremental revenue and enhancing event experiences
• Market Development: Develop market segments and solicit new customer relationships while maintaining existing relationships
• Event Opportunities: Identify and pursue new event opportunities and potential sponsorships
• Lead Generation: Maintain a strong pipeline of leads through effective networking and relationship building
• Market Outreach: Sell and market to external markets including corporate events, meetings, schools, concerts, non-profits etc
• Brand Ambassador: Act as an ambassador for events hosted by PSQ Productions, fostering relationships with individuals and corporations to maintain repeatable and predictable business while prospecting for new events
• Public Engagement: Serve as a positive role model in both social media formats and public forums by being active and showing consistent participation in all public-facing opportunities
• Collaboration: Work closely with Ticketing and Finance teams for each event to maximize revenue and forecast revenue for future events
• Sales & Marketing Plan: Generate a definitive sales and marketing plan to achieve departmental revenue goals which meet and exceed sales goals and budgets
• Activation Oversight: Oversee and coordinate promotional activations to effectively market and sell PSQ Productions' events and services, driving increased engagement and sales
• Proposals: Create and submit proposals for RFQs and RFPs with potential clients to secure business collaborations
• Contract Negotiation: Negotiate and create business contracts with outside vendors
  
  
  

Requirements

Qualifications:

• Minimum of 7 years experience in event sales, sponsorship acquisition, and venue management, preferably within the events or hospitality industry
• Proven track record of achieving and exceeding sales and revenue targets
• Strong network of industry contacts and relationships
• Exceptional communication, negotiation, and presentation skills
• Ability to develop and execute strategic sales and sponsorship plans
• Knowledge of how to use social media to drive sales, including LinkedIn, Facebook, Instagram, and Pinterest
• Proficiency in computer software including Microsoft Word, Excel, Slack, Google Workspace, and Asana
• Solid time management, organization, and prioritization skills; ability to work with little or no direct supervision
• Excellent customer service orientation and focus on customer satisfaction required
• Strong leadership and people skills, plus the ability to build and foster a team environment desired
• Ability to handle competing priorities
• Valid driver's license required
  
  
  

Benefits

• Competitive Salary Starting at $100 - 120k annually
• Discounted tickets to PSQ produced events
• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off
• Family Leave (Maternity, Paternity)
• Training & Development
• Wellness Resources
  
  

Don't miss out on the chance to be a part of something extraordinary - Join PSQ Productions, where every day is a celebration!