Director Global Business Development

Director Global Business Development (Core Group)

Company Overview:

Candela Corporation is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. We are the market leader in the development, and distribution of medical and aesthetic laser and light-based technologies. The Company’s technology enables physicians to provide advanced solutions for a broad range of medical-aesthetic application including hair removal, wrinkle reduction, tattoo removal, improving the skin’s appearance through the treatment of benign vascular and pigmented lesions, and the treatment of acne, leg veins and other common indications.

The Company is headquartered in Marlborough, Massachusetts, USA, with an additional R&D facility in Yokneam, Israel and commercial locations across Asia Pacific, and Europe. Products are sold directly in 18 countries worldwide and are supported by capital sales, field service, clinical education, technical support and marketing development organizations. Candela maintains contracted distributors in over 60 other countries.

General Summary

• The Director, Global Business Unit, Growth Franchises drives the Product Life Cycle Management (PLM) strategy for products sold to aesthetic health care practitioners. This person will be the go-to, "Franchise Strategy Owner" that will lead the PLM strategy for assigned franchise(s) within the organization.
• Defines overall PLM strategy for assigned franchise(s), portfolios, and products.
• Assesses the global marketplace to understand best positioning. Works cross-functionally to identify new business opportunities and market/customer requirements.
• Gains senior management approval for new business strategies and recommendations.
• GBU member of Cross Functional Team (CFT) triad; works closely with franchise product development team to drive new products through the development process.
• Develops foundational value proposition, global positioning and messaging for new products
• Works with finance and regional counterparts to develop pricing and forecasts for new product launches
• Works with clinical and regulatory teams to create claims matrix for initial product launch

Essential Job Functions

• Develops and drives global franchise strategy, jobs to be done, and the pipeline over the LRP which is 5 years forward;
• Develops and drives global launch plans (e.g. positioning, value proposition, pricing, etc) including full P&L; ability to modulate and understand the critical risk of launch and develop mitigation plans; and this includes limited commercial release strategy and execution.
• Manage the full product lifecycle including prioritization of lifecycle investments, NPI, and end of sale and service for the Candela portfolio which requires technical understanding;
• Manage the clinical claims strategy and investments to support product differentiation including regulatory market prioritization.
• Responsible for naming and branding of new products including vision.
• Consumable experience
• Gathers, defines, and leads the business requirements process based on VOC, market/clinical inputs and company internal information to inform franchise strategy.
• Ensures the franchise strategy reflects business objectives and market needs. Works closely with the business partners, R&D, RA, Clinical, Operations, Service, QA, Sales, and other internal stakeholders to gain data inputs and information to inform strategic decision making.
• Builds the business plan and conducts financial analysis for different product performance aspects (ASP, GM, annual revenues, etc.) and recommends pricing new product development initiatives.
• Contributes to distinctive product positioning, messaging, and branding to drive competitive advantage, revenue, and market share for product launch.
• Monitors competitive activity, including robust competitive analysis as part of the new product launch to regional counterparts.
• Works with clinical team to inform ongoing market/post-marketing clinical research, supported by communication with leading KOLs and customers.
• Communicates VOC to the organization from new product launches to enhancing existing product(s) or product line(s) – acts as the “voice of the franchise(s)” to inform strategic decision making to increase the health of the business.
• Foster and contribute to a vibrant team and company culture.

Knowledge/Educational Requirements

• 8+ years of experience in Upstream Product Management and Product Development
• Outstanding clinical acumen can assimilate and apply technical information.
• Experience in Dermatology, Aesthetics, Specialty Dermatology, or Medical Device/Capital Equipment
• Excellent business acumen, P&L management, ROI analysis, and program/budget forecasting
• Exceptional presentation, written and verbal communication skills with internal/external customers.
• Ability to understand common scientific and technical journals, financial, and legal documents.
• Bachelor's Degree or equivalent experience required, MBA a plus.

This job description is not all inclusive and is intended to capture a majority of the job functions. Special projects and other tasks may be required by management