Digital Marketing Specialist

The Digital Media Specialist is responsible for campaign set up, management and analysis of digital media for a portfolio of clients. This role is responsible for hands-on-keyboard management of assigned campaigns across in-platform channels (e.g. Paid Social, Paid Search, Programmatic). It is common to seek and provide support from/to team mates on channels. While experience across multiple digital channels is preferred, it is not required. Deep experience in one+ channel is appreciated, and you will be trained across other channels. Attention to detail and ability to manage multiple needs in parallel are imperative. Measures for success include campaign performance and work quality.

Responsibilities:

• Key Responsibilities for Digital Marketing Specialist
• Campaign Setup and Management
• Set up digital marketing campaigns across Google, Paid Social (e.g., Facebook, Instagram), and Programmatic platforms
• Ensure campaigns are configured correctly and aligned with strategic goals
• Campaign Optimization
• Continuously monitor and optimize campaigns for performance improvements
• Adjust bids, targeting, and ad placements based on real-time data
• Ad Copy Optimization
• Develop and test ad copy to improve click-through rates (CTR) and conversion rates
• Conduct A/B testing to determine the most effective ad creatives and messages
• Budget Management
• Allocate and manage campaign budgets to maximize ROI
• Track spending and ensure it aligns with budgetary constraints
• Performance Analytics and Reporting
• Analyze campaign performance data and generate detailed reports
• Provide insights and recommendations for further optimization
• Audience Targeting and Segmentation
• Utilize data to define and refine target audiences
• Implement segmentation strategies to reach the most relevant audiences
• Collaboration
• Work closely with the extended team to deadlines and expectations are met
• Coordinate with other departments to align digital marketing efforts with overall business objectives
• Staying Updated
• Keep up-to-date with the latest trends, tools, and best practices in digital marketing
• Implement new strategies and technologies to stay ahead of the competition
• Compliance and Quality Assurance
• Ensure all campaigns comply with platform policies and industry regulations
• Maintain high standards for ad quality and relevance
  
  

Qualifications:

• 3-5+ year(s) relevant experience
• Strong excel skills
• Strong written and verbal communication
• Certifications in digital channels (e.g. Google Products, Meta Blueprint, etc.)
• Experience in simultaneously managing multiple channels and campaigns
• Strong foundational knowledge across all media channels (paid search, social, display, programmatic etc.), seeks subject matter expertise in a particular channel.
• Attention to detail, accuracy, and ability to manage multiple projects is a must
• Strong excel skills and comfortability with manipulating and interpreting data
  
  

Tools:

• MS Office
• Google Ads
• Microsoft Ads
• Facebook Business Manager
• The Trade Desk (and other DSPs)
• LinkedIn Campaign Manager
• TikTok Ads
• Snapchat Ads
• Prisma
  
  

Physical Requirements:

• Extended Screen Time: Regularly working long hours in front of a computer to manage and optimize digital marketing campaigns
• Sedentary Work: Primarily sitting for extended periods during work hours
• Manual Dexterity: Frequent use of hands for typing, using a mouse, and navigating various software platforms
• Visual Acuity: Requires good vision to read and interpret data on computer screens
• Repetitive Motions: Performing repetitive tasks such as typing and mouse usage
  
  

The Perks:

• The best co-workers you’ll ever find
• Unlimited PTO
• Medical, Dental, Vision, 401k
• Annual bonuses for all levels
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)
  
  

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

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