Yessi Bello-Perez

Google Search has downgraded the rankings of deepfake porn sites Cecilia D'Anastasio reports https://lnkd.in/eER6xwvk #google #deepfake #porn #search #googlesearch 

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It is my pleasure and a privilege to offer my proof-reading help to Jowan Mahmod in her fascinating new Substack https://lnkd.in/eJ8Ps3vP. The first article, about the real reason for technology panic, is out now, with more posts to come on polarisation and other modern identity phenomena. If you like big-picture reads, it may be worth subscribing. And while we're talking about it ... how many of you are concerned about the risks posed by the internet?

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We are definitely out of the frenzy and into the 'grunt work' of #generativeAI responses. Initial strategies centred on exploring, experimenting and piloting. Now approaches are more structured (and less flashy and visible). I'm seeing four common elements - all critical steps in moving towards mastery: ✴ Building the foundational competencies for deployment. A big element of this is 'cleaning up' the data architecture. ✴ Integrating: Gradually embedding 'bits of AI' into existing tools, workflows and roles. ✴ Scaling things that have shown clear promise: Developing proof of concept and planning for systematic deployment. The bigger your organisation, the more complex this is. ✴ Exploring options around provider partnerships - trying to find the best partner, and a reciprocal deal that feels fair. The next stages will be all about rethinking core internal elements and exploring how this technology can enable you to do fundamentally different things for your audiences. #digitalmedia #digitaltransformation #AIstrategies #digitaljournalism

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Two key mistakes CEO's and managers make in the modern workplace, is : 1.) Their compatibility perception: they (understandably) but often catastrophically pair the youngest Gen Z recruits with the next youngest millennials - this often goes very badly. Millennials are often at a career stage when they are time-poor and at maximum ambition, so will often psychologically and emotionally bump up against a Gen Z employee, who will have a very specific set of needs in the very early days of their career. In fact a much better pairing is a Gen X and Gen Z employee - I explain here why. 2.) The notion that training and learning is a trickle-down effect that goes from top to bottom. In fact, training and learning should be a circular structure, where everyone gives and takes, creating a system where ideas are shared and inculcating a sense of value from top to bottom. Take a listen! #Futureofwork #GenZ #Millennials #GenX #Boomers

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Everyone still loves #sport — but the way they want to access it is changing. If you aren't keeping up with new audience needs, you are missing out on some of the fattest profits in the entertainment sector. Find out what sports #tech #investors are looking at now, in our webinar on June 12. Register here to secure your place: https://lnkd.in/eeZg3zFu #sport #CVC #investment

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What David Frost taught me. I've honed my craft working with and listening to journalists. 🥇 My most valued moments? One of them has to be working with David Frost on Breakfast With Frost. 💡 His mantra was to ‘Make Every Word Count’. 🎒 New to BBC TV in 1997 with very little experience, I was fortunate to learn so much by being in the presence of this TV giant.  As a programme runner I got to watch him reviewing every script, red penning superfluous words.  It is forever burnt into my memory. 👉🏻 And today preparing communications in a crisis, I remind myself to ‘be more David’ and chuck out every syllable that doesn’t reinforce what needs saying. ❓ Where do you need to “be more David”? #MangoldConsultancy #StrategicCommunications #crisiscomms #crisiscommunications #reputationmanagement #mediatraining

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🤖 Artificial intelligence is often likened to the "Wild West," with its vast potential and untamed possibilities. But what sets apart a satisfied customer embracing the power of next-gen AI solutions from one dismissing it as just another overhyped gadget? Join us on a deep dive into the heart of AI innovation as we uncover the crucial role of channel delivery. Discover the secrets behind transforming AI from a mere concept into a game-changing tool that reshapes the way we work. 🔍 Watch the video now and unlock the keys to AI success.

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My knowledge of AI at work is ... not good enough. So when the Working It producer Mischa Frankl-Duval suggested a mini-series for our Financial Times podcast, I was excited. And what did I learn? Five key takeaways ⬇ 1. AI helps with succession planning -and career progression 📈 2. Prompt engineer will be an in-demand job 📢 3. AI is already taking our work — but not the good stuff 🌻 4. Human-made creative work will be a luxury, high-status product 💰 5. AI can help introverts to shine ☀ You may disagree - what have we missed? Favourite quote? Oxford professor and all-round polymath Marcus du Sautoy on collaborative human/machine creativity - and the rise of the prompt engineer, soon to be an in-demand job (and finally, something you can tell your arts-loving kids is going to be a viable career - I think?): “I'm not particularly good yet at prompting [AI] to go in the directions I would like to push it. [But} I can see that there are already people who are practically artists of the prompt. They are almost writing poetry into the AI, which elicits . . . incredible visual or oral responses.” I mean, prosaically, AI also does your admin and goes to meetings for you. But I am sucker for the romance of creativity (why else do so many of us end up in the underpaid and overworked creative industries? 🙄 ) Gift link below - message me if you can't open it and I'll send you another. Link to all the audio episodes (all free, all the time) in the comments. #ai #podcast #creativity #futureofwork

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So exciting - they are filming down at Dundarave pier! This shakey footage shows I'm no videographer. But my new 24-7 SupportSuite is GREAT at organising and publishing video! When I'm learning a new skill, YouTube University is where I start. But many technical companies find that while YouTube is good at storing and streaming footage, it's not helpful if their customers can't find it! It's the same for podcasts and blogs - how do you make the right technical docs easy to find? My 24-7 SupportSuite is an affordable platform or repository for all kinds of rich media. You can store files elsewhere, but make it easily accessible to clients and distributors via the web. Plus your customers won't get fed videos from your competitors, that gives them the wrong information. Video and audio are game-changers when it comes to educating clients and agents 🔥 Engagement: Capture attention with visuals, audio, and storytelling. 🧠 Retention: Learners remember more from videos vs reading. 🌍 Accessibility: QR codes give instant access to technician out in the field. 📏 Consistency: Deliver uniform, high-quality training. 💰 Cost-Effective: Share event and training recordings online. 📊 Analytics: Track progress and get feedback. ---------------------------- I'm Dianne from InTouch24-7 👆︎, and my web agency has an affordable web-based 24-7 SupportSuite to help tech businesses improve their support. 1️⃣ VISUAL STRUCTURE 🚥 makes it friendly 2️⃣ CREDIBLE CONTENT 📚︎ educates 3️⃣ ENGAGEMENT 🔄 for repeat sales #PleaseClickLike 🙏 #OrTheBell 🔔 #ResourceHub #TechnicalDocumentation #Repository

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HBR's recent research confirms what we've been saying: AI is only as good as the data it's fed (91% of organisations agree that a reliable data foundation is crucial for successful AI adoption).✨ This holds true for creativity too. AI can generate ads, but without diverse, high-quality data, it'll simply regurgitate. Real creativity requires originality, a spark that AI still needs some help with. So, to leverage AI and keep campaigns fresh, start by using the right data. That way, we can use AI as a tool to amplify our creativity, rather than replace it. Remember, behind every great campaign is a team of passionate people (at least for now)! 😉 HBR's "Data Readiness for the AI Revolution" Report ➡ https://lnkd.in/gFAY7cCE #Ads #AI #Advertising #Creativity #DataQuality #Marketing #Innovation

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Before your company publishes its "hot take" on AI, net zero or hybrid working, make sure it's a "clear take". If the reader hasn't the faintest idea what your main point is, or has to go scurrying online for context and jargon translation, it's not a great advert for your company's communication skills. Here's a quick checklist to avoid your hot take turning tepid: 1. Could a friend who works in a different sector understand it? 2. Are your sweeping claims backed up by recent and reliable evidence? (Ideally with web links to the original source in your content.) 3. Does your blog/White Paper use plain language? 4. And does it say something new/interesting/useful on the subject?

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"AI has the potential to transform the world for the better — perhaps with even more potency and speed than the internet revolution." An interesting quote from the Financial Times article below. I get that AI has real potential and there are some tools that are proving valuable, particularly in terms of reducing administrative burdens. However, as a content writer, I haven't yet found a tool that makes the writing part of my job easier. In fact many of the tools I've used have created more editing work than if I were to write the copy from scratch myself. I don't think AI will take over the role of good copywriters, but it will increase the number of people trying to do this with little to no experience - and that's when problems will arise. I've seen brands with poor content and I've seen the impact this has on their reputation with core stakeholders, whether that's their employees, candidates or clients. Yes, AI tools are worth exploring, but they can't do everything. Use them wisely. #AI #AICopyWriting #BrandReputation https://lnkd.in/e2_yDw6H

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There is, and will be, lots to say about AI (worth a clear standard definition of "AI" as a start, which there isn't so starting on a shaky footing)... (BTW Cressive DX software does include precise and valuable use of AI.) If you use ChapGTP rather than Google for a quick "what time does the pharmacy close" search you'll use 30 times the energy consumption; If you generate an image using AI you'll use the equivalent energy of half your iPhone battery. Talk more critically, and say, more about AI. Have a listen to this: https://lnkd.in/eKMSknyC

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So many CEOs that I interview speak - like politicians - airbrushed, media-trained-bullshit. Not Neil Clifford. Whenever I speak to the boss of Kurt Geiger and KurtGeigerKindnessFoundation, he's always properly honest. Whether it being about failing almost all of his exams, working his way up fashion from the Debenhams shop floor, or what he does with the millions he's made from several private equity sales of KG. Most of all, he's always dropping the ladder down for others, most notably with KG's Business by Design Academy - a seven-month training course which gives 18-20 yr olds who don't have parents with a thousand LinkedIn contacts, and haven't got a degree to buffer themselves with through life, weekly training, mentorships, paid internships and, most of all, confidence. If you know anyone who might benefit from the free (and paid!) training course, tell them to apply here: https://lnkd.in/ehaHqjmX And if you want to be inspired, read my interview with Neil here: https://lnkd.in/eX9Ycmrb

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#OpenAI’s deal with the #FinancialTimes this week underscores the US company’s need for acceptable material, with the FT group’s chief executive, John Ridding, saying: “It’s clearly in the interests of users that these products contain reliable sources.” As #AI labs grow increasingly hungry for reliable, timely, and above all #humanwritten text to make those responses as good as possible, the news industry is assessing how best to react: while many are stepping up the fight to defend their copyrighted turf, others are engaging with the big AI players to reach a compromise – and potentially gain some commercial advantage. “#Publishers say using their #content to train #LLMs is against their terms of use and that licensing is essential. OpenAI says it doesn’t breach #copyright, and frames deals as voluntary support of the #journalism sector,” says Niamh Burns, a senior analyst at Enders Analysis. - Alex Hern, Dan Milmo | Guardian

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ChatGPT can help you decide how to vote There’s a UK General Election coming up this Thursday 4th July, you may have heard. This is your chance to help choose the next Government.  If you haven’t decided where to plant your ballot paper cross and ploughing through party manifestos isn’t your idea of fun, here is an AI hack to discover who has the best policies on the issues that affect you.  First, sign up to generative AI service ChatGPT. You’ll notice a pin symbol by the search box. That’s for uploading files. So, download the manifestos you want to check out on to your desktop, eg Labour and Conservative. Then upload both manifestos to ChatGPT by clicking on the pin symbol and selecting them from your computer files. Then the fun begins! You can interrogate the manifestos however you want. For example, by comparing their policies on specific areas or by asking about how the manifestos would impact different people.  And you don’t have to read through pages of political gobbledygook. If the big political issue for you is housing – paste in the prompt: “Read these manifestos and summarise the differences between the two parties on the issue of housing.” The generative AI will take care of the rest and serve up a potted summary of their housing policies and a bit of its own - possibly dodgy - political analysis.   Or you could ask: “which party has the best policies for a young person trying to get on the housing ladder?” and Chat will dig into the details and extract the relevant policies. The brilliant thing is you can upload as many manifestos as you want and get Chat to analyse all the differences.  Alternatively, stuff politics, you can have a lot more fun ignoring the election and watching Euro 2024 and Wimbledon. They also have some great AI possibilities.  The lesson of all this is that while Generative AI may produce text which is clunky, riddled with errors and full of cliches, it is a brilliant resource for searching and analysing long documents. And who knows, maybe they’ll be calling the next UK-wide poll (possibly around 2029) “the first ChatGPT election”.

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AI-detection is here 🤖 LinkedIn is ramping up content credentials on the platform. What does this mean? Images created with AI and containing content provenance metadata will be labelled as such on LinkedIn. By hovering on the CR label, you'll be able to understand where the image came from and whether it was edited or fully created with AI. This should help restore some trust, but it'll be interesting to see how well it functions. Will only "ethically"-created AI images be flagged in this way, with many more flying under the radar? Will this eventually extend to written content? Let's keep an eye on this 👀 #ContentCredentials #SocialMedia #LInkedIn #AIImages

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I have watched Channel 4’s ‘Spacey Unmasked’. The ‘documentary’ is a compilation of uncorroborated evidence & anecdotes of varying questionability. All of the individuals making allegations wanted something from Kevin Spacey, such as career advancement, but never got it. Much a do about nothing, plus self-psychoanalysis by alleged victims. As I said after Mr Spacey was cleared by a British jury, the torment he has endured will not end with the conclusion of the trial or the nine ‘not guilty’ verdicts. We live in a society where trial by media, the presumption of guilt & where false allegations have become the ultimate weapon to ‘cancel’ someone & seek revenge or financial gain. It is a sad indictment when the court of public opinion, with its insatiable appetite for scandal & spectacle, demands an even higher standard of proof of innocence than a criminal court – one that is perhaps impossible to reach once enough mud has been slung. Long before he was charged, Mr Spacey was condemned, cancelled & ceased to exist as an actor. His career was decimated. That torment is ineffable. In the relentless cycle of sensationalism and scrutiny, the presumption of guilt becomes a foregone conclusion, overshadowing any semblance of fairness or impartiality. Kevin Spacey’s case exemplifies this phenomenon, where mere accusations have sufficed to tarnish a reputation irreparably. In the unforgiving arena of public judgment, the burden of proof becomes an elusive mirage, forever out of reach for those caught in its ruthless grip. Mr Spacey will never get over this. I wish him, and his loved ones, well. #justice #law #media

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