“Tyler is one of the most intelligent and strategic marketers that I've had the pleasure of working with. His creativity is unmatched and focus is clear. In the time that I worked with Tyler, he never settled to meet minimum expectations and is driven by the opportunity to discover the correct set of variables that ensured the success of any task at hand. His confidence is high and delivery strong. I can attest to Tyler's intuitive nature bringing great value to any project or organization he's involved with and look forward to continual growth together.”
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Skew
Zoe Scaman's fandom formula, introduced in 2021, highlights the pivotal roles of community, autonomy, and equity, with the goal of redefining how our industry thinks about fan engagement. But three years on, are brands truly tapping into the power of this new era of fandom, or are they merely paying lip service? In our latest blog post, Skew delves deeper into how the fandom formula is shaping our industry and what it means for the future of licensing. Check out this post for highlights, or head over to the full article for more. Link in the comments below. #brandlicensing #licensing #brandextension
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2 Comments -
Lauren Schnipper
TikTok has 270 ( or is it 269 days ) to sell or it's out in the US... Today is Creator Upload Podcast's SuperBowl. Joshua Cohen and I have been doing this podcast for four years and the last few episodes have been killer. Last week's with Jordan Matter on why he's all in on longform and this week where we discussed the potential ban and its ramifications have all gone to the next level and it's not just because of us! Kaya Yurieff, Matt Bilinsky and Liz Perle all took the time to come on and give us their thoughts. In addition to Jessie Whittington owner of Country Lather Soap Works, Paul Tran co-founder of Love & Pebble, Tiffany Krumins owner (and Shark Tank contestant ) of Opu Probiotics, Jackson Gosnell a politics- and news-focused creator, Brandon the Plant Guy, who uses TikTok to market his horticulture business plus Brian Nelson at The Network Effect. As long as Tiktok is owned by our number one foreign adversary I believe that it cannot exist in this country. As much as I empathize with Creators and small businesses who rely on it for their livelihoods that cannot trump our national security interests. I know many disagree with me, but I'd argue those people need to spend more time thinking about global geopolitcs (super fun, right??). This legislation passed with what has become incredibly unusual bipartisan support. I don't think it's going anywhere. What do you think? Link to the episode in the comments. P.S. This ep was a bear to put together so I want to take a minute to thank all of the folks above plus our producer Adam Conner, our editor Jason Kang and James Hale at Tubefilter.
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8 Comments -
Sam T.
🚨🚨IT’S ABOUT TIME 🚨🚨 It is frustrating how slowly (most) brands and (almost all) agencies make moves in media. - It’s been crystal clear for a decade that this was the trajectory and low-and-behold, brands are (finally) adjusting spend despite agencies urging them to waste ever more billions on the geriatric TV audience; - What’s also clear… interruptive spot advertising is a TV thing and doesn’t port well to digital native. We are all thankful to the inventor of the SkipAd button. For brand marketers: when the ad isn’t skipped, it’s not that they’re into your product… they’re probably on a second screen or got distracted; - What’s painfully clear is authentic connection between creator and brand can drive so much value. I recently worked with a creator who loves a popular kids breakfast product. This creator has over 10M followers…in the kids space! No brainer? NOPE! It was impossible to get the brand’s ad agency to see what the genuine love this creator had for the brand could do to sales (they even told me once “I’d talk about _____ for free, I love it so much!!”). - Instead brands source creators like they were products on a grocery shelf, selecting them for various reasons but never asking themselves or the creator about the emotional connections between creator<>brand<>audience. Instead, they give these creators an overworked brief and tons and tons of notes along the way. We have a LONG way to go… - Brands need to evolve their thinking; - To do this they need to ask critical questions of their agencies; -Agency incentives need to fundamentally change from simply putting dollars to work (on which they scrape a %). They need drive actual relevance in a changed (and changing) media landscape.
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1 Comment -
Amanda Gordon (she / her)
There's a reason why the $5B dating app market is struggling: 🤑 the business strategy is at odds with customer goals, and people are onto it. Last week when Bumble started teasing their rebrand, people got really excited. People are longing for serendipity, good behavior, and real connection in the dating world. But the changes didn't live up to people's hopes. 🖤 A good brand strategy supports business strategy. 💰 A good business strategy solve customer's problems. I wrote an little analysis of Bumble's rebrand, and about what happens when brand strategy and business strategy aren't aligned, plus, the rebrand I would have loved to see. 🔗 Link in bio. __ 👋 Hi, I'm Amanda: I'm a brand-forward, creatively literate fractional CMO for businesses who want to turn customers into fans and brand love into business results.
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8 Comments -
Sid K. Hasan
We all have a WHY. This is mine. Happy Birthday Son, mA! Gallup Comscore, Inc. Condé Nast Hearst URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) TBWA\Worldwide Apple Comcast NBCUniversal Yelp Cox Media Group Stuart Greif Jeff Sward Pinterest TikTok Snap Inc. Rakuten MagicLinks Shopify CJ Retail Ecommerce Ventures Initialized Capital Social Capital Founders Fund Private Equity Insights Private Equity Insider Amway Herbalife Nutrition #ai #machinelearning #patents #web3 #computervision #googlevision #adtech #martech #retailers #brands #socialcapital #currency #blockchain #crypto #digital #digitalmarketing #amway #yelp #ebay #retail #instagram #people #facebook #media #thankyou #finance #ecommerce #privateequity #venturecapital #business #economy #commerce #marketingtechnology #marketingandadvertising #advertisingstrategies #optin #optout #data #datadrivenattribution #tagitemsnotfriends #michaeljordan #digitaladvertising #future #brand #social #socialcurrency #onlineadvertising #partyplanning #nutrition #reach #ml #algorithms #podcast #leaders #writing #simonsinek #yourwhy #socialcurrency #fico #socialcapitalindicators #socialcapitalasametric #mespoke #amazon impact.com WooCommerce WordPress USPTO TikTok Snap Inc. #ai #artificialintelligence #ml #machinelearning #aicantsolveall #data #deeplabs #copilot #pilot #msazure Microsoft Apple ChatGPT OpenAI Informatica Appian Corporation #ethicalai
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3 Comments -
Lisa Chau
"Synapse’s problems have hurt and taken down a whole bunch of other startups and affected consumers all over the country. To recap: San Francisco-based Synapse operated a service that allowed others (mainly fintechs) to embed banking services into their offerings. For instance, a software provider that specialized in payroll for 1099 contractor-heavy businesses used Synapse to provide an instant payment feature; others used it to offer specialized credit/debit cards. Until last year, for example, it was providing those types of services as an intermediary between banking partner Evolve Bank & Trust and business banking startup Mercury until Evolve and Mercury decided to work directly with each other and cut out Synapse as a middleman. Synapse raised a total of just over $50 million in venture capital in its lifetime, including a 2019 $33 million Series B raise led by Andreessen Horowitz’s Angela Strange. The startup wobbled in 2023 with layoffs and filed for Chapter 11 in April of this year, hoping to sell its assets in a $9.7 million firesale to another fintech, TabaPay. But TabaPay walked. It’s not entirely clear why. Synapse threw a lot of blame at Evolve, as well as at Mercury, both of whom raised their hands and told TechCrunch they were not responsible. Once responsive, Synapse CEO and co-founder Sankaet Pathak is no longer responding to our requests for comment. But the result is that Synapse is now close to being forced to liquidate entirely under Chapter 7 and a lot of other fintechs and their customers are paying the price of Synapse’s demise..." https://lnkd.in/eAwWyCwj
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Amy Worcester Lanzi
Hello Unicorn Community on LinkedIn! Before we stride into the holiday weekend, I wanted to share my top-picks for stories that have graced my feed and captured my clicks. Drop me a comment if these stories impacted your week, too. *NEWS THIS WEEK IN: AI & INNOVATION Axios reports that Time Inc. has struck a licensing deal with OpenAI. This multi-year content licensing and strategic partnership with OpenAI is part of Time's broader effort to engage younger and more diverse global audiences. OpenAI now has access to Time's archives spanning 101 years. These will be used to train its large language models and respond to user queries in consumer products like ChatGPT. This is indeed a breakthrough AI at large. Read more here: bit.ly/3W9JuAX *NEWS THIS WEEK IN: COMMERCE The first wave of international customers have had the opportunity to purchase the much anticipated Vision Pro. Apple has proudly shared a collection of photos taken from their stores located in three different countries. This signifies the global expansion of the Vision Pro's market reach and is a great example of innovation pushing our world forward. Read more here: bit.ly/4cxIn3S NEWS THIS WEEK IN: SOCIAL MARKETING In the The New York Times the Surgeon General calls for a warning label on social media platforms due to their significant contribution to the mental health crisis among young people. He suggests that legislation should protect young people from online harms and require companies to share data on health effects. It will be interesting to see the trickle down effect from platforms, advertisers, marketers, and consumers if the industry makes new warning labels for teens. Read more here: bit.ly/4f03v4m NEWS THIS WEEK IN: STREAMING & ENTERTAINMENT Variety featured how Netflix continues to break the streaming barrier by curating their best entertainment assets, like "Bridgerton" and "Squid Game," into large-scale, in-person experiences they are calling “Netflix House.” Netflix will fuse entertainment, dining, and shopping in expansive, 100,000-square-foot spaces designed to entertain and connect streaming experiences with integrated physical and digital experiences. Read more here: bit.ly/4eRNmh6 #Networkedexperiences #AI #Innovation #Commerce #Business #TechTrends #ConsumerBehavior #MarketInsights #Adaptability #InnovationInTech #SustainabilityInBusiness #streaming #netflix
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2 Comments -
Rob Davis
Hot Take: One positive outcome from the TikTok bill is elevated conversation about the benefits of platform diversification in social media strategies. Social has never been a one-size-fits-all medium. In our era of 9x16 video obsession, not making full use of vertical assets across - at the very least - YouTube, IG, and TikTok is missed opportunity for any brand to gain more ROI. That could simply mean posting the same content on multiple platforms (native posts, please... no TikTok watermarks on your YouTube Shorts), or - even better - tweaking edits for each one. Either way, make sure the metadata is written specifically for each platform's best practices and audiences. #TikTokBan #TikTokBill #TikTok #SocialMedia #DigitalStrategy #YouTubeShorts #Reels #verticalvideo #9x16 #Instgram
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SHIFT Communications
What does it take to be your industry's media frontrunner during a hype cycle? A PR program that consistently fires on all cylinders. Think: ⬆ Elevated news angles ⏰ First-to-market newsjacking 💡 Legitimate thought leadership That's what our tech team did with H20.ai as AI media competition skyrocketed to generate consistent attention that included Forbes, Fortune, Reuters, TechCrunch, VentureBeat, Datanami, SiliconANGLE, TechTarget, ZDNet and more. Full details: ⏭ https://bit.ly/3JxdJdO #technologyPR #b2bPR #AI #AImarketing
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Saleem Abbas
27 Things From Amazon With Such Great Reviews, You May Want To Own Them Yourself BuzzFeed Shopping contributor Rachel Dunkel looooves this stuff: "Not my tegument above, but I 100% vouch for this liquid exfoliant's amazingness. It's helped to adjacent retired my tegument code and power the hormonal acne astir my mouth. It's the lone happening I consciousness similar has actually helped commencement to dilatory down those breakouts, and for that, I'm everlastingly thankful. I use a bladed furniture successful the greeting and astatine nighttime aft cleansing and earlier moisturizing." Promising review: "MIRACLE IN A BOTTLE. I person each tegument contented you tin deliberation of. I’ve spent astir apt thousands connected a multitude of antithetic products, trying to find 1 that would astatine slightest marque a dent. I’ve had galore procedures and galore trips to the dermatologist. Nothing I’ve ever used, thing I’ve ever done, has made specified a profound quality successful the quality of my skin. Having rosacea, my look often felt hot, bumpy, and burned. While my complexion is people just and pink, this has earnestly covered each my bases successful a gentle and effectual way. I’ve been trying to crook my tegument astir for YEARS! This was the merchandise that did it. If I could springiness it 100 stars, I would. It has earnestly changed my life!" —hc Price: $13+ (available successful 2 sizes)
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The Influencer Marketing Factory - Influencer Marketing Agency
Catch the latest episode of THE INFLUENCE FACTOR featuring Greg Fass, VP of Marketing at Liquid Death. He shares how they've successfully woven their humor and brand personality into collaborations with other brands, creators, and celebrities. 🎧🔥 #BrandStrategy #LiquidDeath #TheInfluenceFactor #CreativeCollabs #HumorInMarketing #CelebrityCollabs #BrandPersonality
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1 Comment -
Jackson Wightman
Price matters so much to the media that cover consumer tech. Exhibit A is below. If you are going high priced, you have low to no margin for error. Taking a value-driven approach to pricing and then overdelivering always results in better coverage. Think carefully about the impact of price on earned media outcomes. It can have very serious consequences, positive or negative.
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Oxford Road
Hey marketers, time for a team huddle 🏈 Edison Research just published findings that sports podcasts foster deep engagement and loyalty with their listeners (link in comments). Podcasting athletes like Jason and Travis Kelce, LeBron James, and Draymond Green are trailblazing a new way to engage fans—and give brands a leg up at the same time. This presents a huge opportunity for CAOs who want to reach sports fans but are boxed out by the high CPMs of sports on TV. Here are just a few highlights from the research: ⏳ Sport listeners spend close to six and a half hours with audio. Sports radio and podcasts dominate their listening trends 📊 For those under the age of 34, the share of time listening to podcasts is 64% 💲 55% of sports audio listeners claim they have purchased a product or service after hearing an ad in sports audio programming This brand new Sports Audio Report means there are new, effective ways to reach sports fans beyond the traditional TV route.
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1 Comment -
Armin Molavi
Another troubling quarterly earning report for Peloton Interactive. Flat Connected subscribers (i.e., they have a bike, tread or row) and a loss in paid app subscriptions. Blade/Razor model isn't working nor is the App only business. Here's my hypothesis: People buy products... people subscribe to service. There's no question that Peloton's hardware is well done and the hardware pricing has that premium. But the service of Peloton, e.g., the streaming classes, hasn't really changed since day 1. Get on, stream a class and work out. That's about it. Sure... new content types. But no real service innovation. The ride recommendation tool is basic (based on your prior rides). It is no more sophisticated/interesting a tool than Hulu telling me what to watch The Amazing Race next bc I watched Survivor. (yes, I still watch and now my 8 year olds are fans) The platform's SERVICE needs to evolve. Most consumers who want to exercise more, achieve more health wise, etc. need real guidance. Peloton needs to develop software that recommends what's the "best next class to take". Tell me I'm running too much... I need to do more leg work outs. TEACH ME. MAKE ME BETTER at working out. There are way too many iOS weight lifting apps that do this kind of guidance for Peloton to not have it. To make matters worse, consumers have been trained on subscription pricing and Peloton is way out of range. Connected Fitness consumers are at $44 a month. Full App access is $24 a month. There are very few monthly content subscriptions that high. Hulu + Disney + ESPN is $25 a month. Just the same way Amazon Prime reset consumer's expectations on package delivery times, consumers have a mental bar for what a monthly subscription should cost. At $44 a month, the Peloton service has to evolve much faster than it has to date. If the service doesn't evolve faster and pricing stays that high (it's my highest monthly subscription), Peloton is going to relegate its success to more involved athletes and will continue to struggle to expand its base. #peloton #SaaS #subscriptions
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22 Comments -
Madrona
🎙️ New Podcast Episode 🎙️ In the latest Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot.tv, to talk about the company's evolution in measuring TV advertising. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Sean is a true visionary in the advertising space — here's a glimpse of what they covered: 💡How to navigate entering a new space when there's a large incumbent. 💡How sports are driving significant ad dollars and the shift of advertising to streaming platforms. 💡How real-time data and AI are revolutionizing ad planning and effectiveness. 💡How to effectively navigate acquisitions. 💡The unexpected rise of ad-supported streaming and its massive impact on the industry. Tune in to explore the future of TV advertising and iSpot's role in shaping it. YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj
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7 Comments -
iSpot.tv
Sean Muller, Founder and CEO of iSpot, recently sat down with Len Jordan on Madrona's Founded & Funded podcast to discuss the massive opportunities in streaming, the transformative role of AI in ad measurement, and how iSpot is disrupting the industry with real-time data. "What we noticed coming into the space is the advertiser’s interests were not represented, so we set out to build software measurement and software solutions that are specifically meant to help advertisers assess the effectiveness of their advertising." - Sean Muller 🎧 Tune into their insightful conversation below!
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3 Comments -
Keith Bendes
TikTok is testing 60 minite videos The purpose of the increased time limit is to give creators the opportunity to experiment with new or expanded types of content with more flexibility Of course, this puts TikTok in even more direct competition with YouTube. By giving creators the ability to upload 60-minute videos on TikTok, the company is likely hoping that creators who normally post their content on YouTube will also post their videos on its platform. Here’s my take on this… WHAT I LIKE ▶️These platforms need to support all forms of expression and time is definitely a factor in storytelling strategy. ▶️So I like that TikTok provides creators the ability to tell a 15 second story, a 1 minute story, a 10 minute story, and an hour story WHAT I WANT TO SEE ▶️User controls. Sometimes I’m in the mood for deeper stories and education, sometimes I’m not. And I don’t want skipping things I like but am not in the mood for to signal that I don’t actually like that content. ▶️So I suggest controls that let me set which styles of content I want to see in that scrolling session. Similar to other toggles for who I’m following and live. Check out the full TechCrunch article by Aisha Malik below. #influencermarketing #socialmedia #creatoreconomy https://lnkd.in/gUi3wcNb
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