Todd Switzer

Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at jason@kaiserthesage.com.

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Reading this article on optimizing images for SEO took me back to the first book that I read on web design in the late '90's (I'm dating myself)--Creating Killer Websites. But the principles haven't changed much. Optimize file size. Use alt tags. Optimize alt tags with keywords. Of course using things like a CDN helps make things MUCH easier. :-) https://lnkd.in/dHYEAag8

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10 Ways to Boost Your WordPress Affiliate Program

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🔖Special Discount Offer🔖 💥 50% Discount On Death Note HyperLinks 🤗 Supercharge Your SEO Efforts with High-Authority Link Sources for Exceptional Outcomes 🤗 👉Check Out this Link For More Info. https://lnkd.in/ghtZGECS 👉Coupon Code: EASTER #DeathNoteHyperLinks #SpecialDiscount #SpecialDiscountOffer #DigitalMarketing #SEOChecklist #SiteSEO #WebsiteSEO #LinkBuilding #PremiumBacklinks #HighAuthorityLinks #HighDALinks #HighDRLinks #SEOPackage #GoogleRankings #SERP #TopRankings

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Ever wondered why securing a Google Ad Exchange account is such a Herculean task, even when you're generating significant revenue? Many publishers find themselves entangled in the complexities of account approval, and even more perplexed when communication lapses occur despite generating substantial income for resellers. In my latest video tutorial, I demystify the intricacies of Google Ad Exchange accounts and explore prevalent practices such as ad loading—particularly its rampant abuse in certain markets. Ad loading, while profitable in the short term, poses significant risks and could jeopardize your account’s standing. Watch my channel for more such video: https://lnkd.in/eiYcfU3 Here’s a breakdown of what you’ll learn: 1) Understanding Approval Challenges: Insights into why resellers might be unresponsive despite your financial contributions. 2) The Risks of Ad Loading: An examination of how ad loading is utilized and its potential impacts on your account’s legitimacy and long-term viability. 3) Legal Alternatives and Strategies: I discuss 'up the trench'—a legal method to enhance your earnings without compromising your account's integrity. This tutorial isn’t just about what to avoid. It’s about how to thrive within the parameters of Google's policies, ensuring you can sustainably grow your revenue without risking account suspension. 🔗 Watch the full video for in-depth insights and strategies to navigate these challenges effectively. For those committed to ethical and profitable digital publishing, this guide is indispensable. #DigitalMarketing #AdExchange #GoogleAds #PublishingEthics #AdRevenue #Tutorial

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Google recently had a leak of part of their mysterious ranking algorithm. Needless to say, the SEO community has been going ape-shart dissecting it this week. 🐵 The leak, which exposed over 14,000 potential ranking features, provides an unprecedented look under the hood of Google’s closely guarded search rankings system. It will take time to rummage through the info, understand the technical language, and draw conclusions to apply to your SEO approach -- but a few nuggets have already risen to the surface. Let's talk about them. 1) Clicks Matter - clicks to a page influence its rank, especially if they come from a Chrome browser. The click quality also matters - how long the user stays on the page, how much they engage with the page, and if they navigate your site deeper. 2) Fresher Links are Better Links - links from new pages contribute more "link juice" than those inserted in aged content. 3) Text Weight Matters - bigger and bolder fonts convey to Google that those keywords are more important in your content. 4) Hard to Replicate Content - Google has an LLM that tries to understand how easily a page could be recreated and how much work went into it. Tools, images, videos, unique information, and depth of information stand out as ways to score high on “effort” calculations. 5) % of Pages on Topic - Google wants to see websites dedicated to the topic, with very few pages off-topic. 6) Old, Non-Updated Content Ages Out - so be sure to go back and update your historically best-performing pages 7) Poor Content Can Bring Your Good Content Down - pages that have had time to perform but haven't can bring down your overall domain. The solution is to regularly remove dated, under-performing pages so more of your live pages are quality. What else are you applying from the leak?

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📢 As Facebook referral traffic continues to drop for publishers, news organization should definitely be investing more of their resources into Facebook Groups. 📢 Facebook favors Groups and when your content is posted and shared, it will get the reach you're seeking. Here’s why this strategy works: 👀 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Groups are designed to gather like-minded people, making them perfect for targeting specific audiences. And high-quality content is favored in Groups, increasing the likelihood of your posts being seen. 🚀 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Join Groups related to your content. If you're a business reporter, join groups focused on small business in your community. If you write about families and parents, join moms groups in your area. 📈 𝐃𝐫𝐢𝐯𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜: One of the keys is to not treat a Group as just a place to get traffic. Participate in the Group, answer questions and ask questions. When you share a link it will be more natural because you are already contributing. 🎯 𝐂𝐡𝐞𝐜𝐤 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐋𝐞𝐯𝐞𝐥𝐬: Look for active Groups with frequent posts and engaged members. Make your posts conversational. Avoid purely promotional content. ✨ 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐝𝐨 𝐩𝐨𝐬𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐧 𝐚 𝐆𝐫𝐨𝐮𝐩 When it's time to promote a story you would like to get shared, it's important for it to come across not too promotional but valuable to the Group. Here is what to do and not do: • Bad: "Tony’s Taco Truck, the area’s latest new food truck, is set to open on May 1." Good: "It’s been Tony’s dream to open his own food truck. On May 1, that dream comes true with Tony’s Taco Truck." Great: "I thought the group would enjoy this story about a local guy making his dreams come true by opening a food truck downtown." By sharing your stories in the right way, you connect with your audience more effectively, driving engagement and readership and eventually, traffic back to your site. 📧 I'm a huge believer in Groups and believe they not only offer pretty big traffic upside but they allow news organizations to engage with local communities, provide useful information and target niches important to your mission. I'd love to help you with a Facebook Group startegy. Connect with me at david@davidarkinconsulting.com. #Journalism #ContentStrategy #SocialMediaTips #DigitalEngagement #Socialmedia #Facebook #FacebookGroups

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[BH GUIDE] How To Pass Facebook Dynamic Variables (Ad ID, AdSet ID, Placement, etc) through NOIP Cloaker so it shows up in your RedTrack tracker. #facebookads #noip #cloaking #blackhat #advancedaffiliate #affiliatemarketingtutorials https://lnkd.in/d4qCH7ww

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Of course users from AI answers spend more time on sites! Because the sites get only the users who want to do deep research. It is not about improving the click’s quality. Those who would spend less time just do not click. 9 users is ok with a shallow answer. 1 wants to get more info. 9 stay on SERP, 1 goes too a website. But these 9 still could be valuable readers, brand advocates, and leads. Of course, a 1x1 inсh piece from the middle of a watermelon is more juicy than a whole watermelon. But it does not mean that the tiny piece is more valuable!

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10 steps to generate your own leads before the FCC clamps down on 3rd party lead gen as we know it: 1. Targeted traffic sources: test as many as you can 2. Build top notch, relevant landing pages with built-in long forms 3. Optimized "Next Steps" pages 👊 Bill Rice 4. Retarget those who convert (and those who don't) 5. Lead scoring and analysis on propensity to close (optional but could be highly valuable info if you can get it) 6. Personalized, multi-channel follow-up and nurture based on #5 7. Strong salespeople: relationship builders who act as advisors and close deals 8. SOP and automation to get reviews and referrals from deals you closed (and those you didn't) 9. Retention strategy and systems 10. Feed it all back into #1; optimize every step of the way Need help with this stuff? Click the link in the comments below or DM me to connect with our team. #mortgage #insurance #leadgeneration #digitalmarketing #rebeliQ

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Dive into the magic of #LinkBuilding with my Co-CEO at Intero Digital, Greg Walthour. In this overview, Greg reveals the golden rule of backlinks that will boost your #SEO and lead gen strategy in record time: https://lnkd.in/gdztJqDf

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In the video, I discuss three main error types on the site. The first is broken links leading to broken pages, impacting SEO. The second is internal links using HTTP instead of HTTPS, affecting site security. The third is large image sizes causing slow loading times. I recommend prioritizing fixing the red error types first.

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