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Articles by Tracy
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Maintaining Brand Relevance in a Fast-Paced World
Maintaining Brand Relevance in a Fast-Paced World
By Tracy Lloyd
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Q&A with Eric Futoran, Founder of Embrace: Investing in Brand to Lead the Mobile Revolution
Q&A with Eric Futoran, Founder of Embrace: Investing in Brand to Lead the Mobile Revolution
By Tracy Lloyd
Activity
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I'm hiring! Join the Marketing team at Embrace to plan amazing events. Our team is growing and looking forward to adding another Embracian. Feel free…
I'm hiring! Join the Marketing team at Embrace to plan amazing events. Our team is growing and looking forward to adding another Embracian. Feel free…
Liked by Tracy Lloyd
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Skip is coming out of stealth! ...introducing our first product: MO/GO™ - the world's first powered pants that inspire you to move and support you as…
Skip is coming out of stealth! ...introducing our first product: MO/GO™ - the world's first powered pants that inspire you to move and support you as…
Liked by Tracy Lloyd
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This week, I had the opportunity to attend my first Major League Soccer All-Star Experience in vibrant Columbus, OH. Here’s what I took away: ✅ The…
This week, I had the opportunity to attend my first Major League Soccer All-Star Experience in vibrant Columbus, OH. Here’s what I took away: ✅ The…
Liked by Tracy Lloyd
Experience & Education
Projects
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Samsung Music Website
In the cut-throat world of online music services, electronics powerhouse Samsung had yet to make a move. Enter Music-Hub, a music app developed by Silicon Valley start-up mSpot, acquired by Samsung in 2012. Emotive Brand developed the brand strategy, messaging and website to support the transition from Music-Hub to the rebranded Samsung Music product that launched as the default service on all Samsung Galaxy S4 mobile devices globally.
Other creatorsSee project -
Samsung Music Website
In the cut-throat world of online music services, electronics powerhouse Samsung had yet to make a move. Enter Music-Hub, a music app developed by Silicon Valley start-up mSpot, acquired by Samsung in 2012. Emotive Brand developed the brand strategy, messaging and website to support the transition from Music-Hub to the rebranded Samsung Music product that launched as the default service on all Samsung Galaxy S4 mobile devices globally.
Other creatorsSee project -
Ryder System, Inc. 2011 CSR
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Ryder’s sustainable value proposition is that it can handle the transportation and logistics needs of North American companies with better economic, social and environmental performance than those companies do on their own. Much like photosynthesis, success depends on delivering efficient solutions throughout the circulatory system of the economy, as thematically presented in this report written and designed by Emotive Brand. We helped Ryder take a big step toward CSR reporting at a level…
Ryder’s sustainable value proposition is that it can handle the transportation and logistics needs of North American companies with better economic, social and environmental performance than those companies do on their own. Much like photosynthesis, success depends on delivering efficient solutions throughout the circulatory system of the economy, as thematically presented in this report written and designed by Emotive Brand. We helped Ryder take a big step toward CSR reporting at a level increasingly expected by customers, employees, investors, and the sustainability community at large.
Other creatorsSee project -
"The Elevator Pitch" - Hanson Bridgett Brand Video
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It was clear that the firm's story would be a human story, so we let our people tell it in their own words. Central themes emerged around the importance of a life beyond the firm and strong connections with clients. The play off the "elevator pitch" cliché comes from the idea that the ride up to the office each morning is where those personal and professional priorities cross metaphorically.
Other creatorsSee project -
Hanson Bridgett Web Site
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A complete overhaul radically improved user experience and internal efficiency through a data-driven design and an enterprise-class content management system. A distinct tone and style heralded an evolution of the firm’s brand and amplified key competitive messages. The innovative homepage approach was optimized to serve tactical and exploratory visitors equally well, while helping broaden perceptions of the firm for both. The end result showed an increase of 40% in time spent on the site.
Other creatorsSee project
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Join now to viewMore activity by Tracy
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New Episode Alert! 🎙️ "Code Complete _With Cory" is back, and this time Cory Hymel dives deep into the future of design with Adam Kyle Wilson, the…
New Episode Alert! 🎙️ "Code Complete _With Cory" is back, and this time Cory Hymel dives deep into the future of design with Adam Kyle Wilson, the…
Liked by Tracy Lloyd
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🎉 I couldn't be more thrilled to be welcoming Sydney Sloan as G2's new CMO. 👑 Sydney is someone I've known for quite a while and looked up to for…
🎉 I couldn't be more thrilled to be welcoming Sydney Sloan as G2's new CMO. 👑 Sydney is someone I've known for quite a while and looked up to for…
Liked by Tracy Lloyd
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A LINE People: Meet the people shaping the work. As Brand Strategy Lead, Paige Lansing Valle seamlessly blends data-driven insights with creative…
A LINE People: Meet the people shaping the work. As Brand Strategy Lead, Paige Lansing Valle seamlessly blends data-driven insights with creative…
Liked by Tracy Lloyd
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Chief Core Group #22, Meeting #81 (back in person, like the early days). Needless to say, we've learned a lot about life, friendship, and leadership…
Chief Core Group #22, Meeting #81 (back in person, like the early days). Needless to say, we've learned a lot about life, friendship, and leadership…
Liked by Tracy Lloyd
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Great day with the Everlaw Marketing team doing beach clean up in Alameda and then hanging out. Come join this great group - we've got open roles…
Great day with the Everlaw Marketing team doing beach clean up in Alameda and then hanging out. Come join this great group - we've got open roles…
Liked by Tracy Lloyd
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How would you explain what you do to your grandma?
How would you explain what you do to your grandma?
Liked by Tracy Lloyd
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Today we’re announcing the first participant enrolled in our Real-world Evidence to Advance Multi-Cancer Early Detection Health Equity (REACH)…
Today we’re announcing the first participant enrolled in our Real-world Evidence to Advance Multi-Cancer Early Detection Health Equity (REACH)…
Liked by Tracy Lloyd
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Very meaningful day yesterday when U.S. Department of Energy (DOE) announced a major grant to Generac to bring #solar and #battery systems to the…
Very meaningful day yesterday when U.S. Department of Energy (DOE) announced a major grant to Generac to bring #solar and #battery systems to the…
Liked by Tracy Lloyd
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Hey nerdy friends like me - are you going to be in San Diego next week for Comic Con? We'll be hosting an event about the collision of art and space.…
Hey nerdy friends like me - are you going to be in San Diego next week for Comic Con? We'll be hosting an event about the collision of art and space.…
Liked by Tracy Lloyd
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Surround yourself with people smarter than you. That’s why you should instantly follow Ruchi V. to up your content strategy and get organic inbound…
Surround yourself with people smarter than you. That’s why you should instantly follow Ruchi V. to up your content strategy and get organic inbound…
Liked by Tracy Lloyd
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