Russell Yost, APR

San Diego, California, United States Contact Info
2K followers 500+ connections

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About

Creator. Collaborator. Storyteller. Marketing communications professional with 18+ years’…

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Experience & Education

  • University of San Diego

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Licenses & Certifications

Volunteer Experience

  • Council for Advancement and Support of Education Graphic

    Conference Faculty - Annual Conference on Marketing and Branding

    Council for Advancement and Support of Education

    - Present 2 years 8 months

    Education

  • Public Relations Society of America (PRSA) Graphic

    Director-at-Large, Counselors to Higher Education Executive Committee

    Public Relations Society of America (PRSA)

    - Present 8 years 7 months

    The premier forum for senior public relations practitioners in higher education and the only professional organization that advocates for the primacy of public relations in higher education. As part of the executive committee, I served as chair of the first-ever West Coast Forum.

  • PRSA Graphic

    Director-at-Large for Conferences - Portland Metro Chapter; Past-President - Oregon Capital Chapter

    PRSA

    - 9 years 6 months

    The nation's largest professional group for public relations and communications professionals. As President of the Oregon Capital Chapter I collaborated with board members to create the chapter's first ever Non-Profit and Government Workshop. I now serve on the Board of Directors for the Portland-Metro Chapter, chairing the annual Communicators Conference, a regional event drawing marketing, PR and communications professionals.

  • Oregon Public Broadcasting Graphic

    Business Partners Steering Committee

    Oregon Public Broadcasting

    - 7 years 10 months

    Support for Oregon Public Broadcasting's business development and partnership programs. The Steering Committee meets regularly for industry-specific status updates and business partner outreach.

  • Professional Development Co-Chair, Board Member - Oregon Chapter

    American Marketing Association

    - 3 years 11 months

    The premier organization for marketing professionals in the United States and in the Portland-metro area. Served as co-chair of the Professional Development team, planning, organizing, securing and promoting special events and workshops for members.

  • Communications Chair

    Leadership Portland Alumni Association

    - 2 years 1 month

    Plan events and support communication activities for the Leadership Portland Alumni Association and Leadership Portland program through the Portland Business Alliance.

  • American Cancer Society Graphic

    Publicity Chair - Relay For Life of Portland

    American Cancer Society

    - 1 year

    Health

    Developed a publicity plan for the Relay for Life of Portland event including media relations kits, a schedule of press interviews and events, posters, and website collateral. The event received the "Explosive Growth Award" for raising significantly more dollars than any previous year.

Publications

  • A Global View of the University's Duty of Care Obligations

    University Risk Management and Insurance Journal

    As more students, faculty, and staff members travel, work, and live abroad, higher education institutions face the question of what their responsibilities are to their constituents. Duty of care refers to the legal obligation of organizations and individuals to treat others and the public in such a way as to avoid the risk of foreseeable injury. Employers have a duty of care obligation for the health, safety, and security of their employees; likewise, colleges and universities have an…

    As more students, faculty, and staff members travel, work, and live abroad, higher education institutions face the question of what their responsibilities are to their constituents. Duty of care refers to the legal obligation of organizations and individuals to treat others and the public in such a way as to avoid the risk of foreseeable injury. Employers have a duty of care obligation for the health, safety, and security of their employees; likewise, colleges and universities have an obligation to all of their stakeholders who are traveling or studying internationally. This article highlights the many different risks and duty of care obligations that face colleges and universities specifically, including student versus faculty and staff risks, past international incidents, international campus risks, and reputational risk.

    Other authors
    See publication

Projects

  • Willamette Magazine

    - Present

    Serve as associate publisher of Willamette, the official magazine of Willamette University. The magazine is distributed in print and online to Willamette's campus and global alumni community.

    See project

  • Directions 2013-14 - Atkinson Graduate School Magazine

    Published yearly, Directions shares stories and campus conversations to keep alumni, business leaders and friends of Willamette's MBA programs connected.

    2013-2014 Edition, "Transformation - the MBA as the Springboard"
    Because of the Willamette MBA's unique tri-sector emphasis (business, government and not-for-profit management), alumni have made significant career transitions pre- and post-MBA. The magazine profiles a number of these alumni, discusses the MBA internship program…

    Published yearly, Directions shares stories and campus conversations to keep alumni, business leaders and friends of Willamette's MBA programs connected.

    2013-2014 Edition, "Transformation - the MBA as the Springboard"
    Because of the Willamette MBA's unique tri-sector emphasis (business, government and not-for-profit management), alumni have made significant career transitions pre- and post-MBA. The magazine profiles a number of these alumni, discusses the MBA internship program, provides an overview of the Management Consulting Executive Program and more.

    See project

  • Directions 2012-13 - Atkinson Graduate School Magazine

    Published yearly, Directions shares stories and campus conversations to keep alumni, business leaders and friends of Willamette’s MBA programs connected.

    2012-2013 Edition, “Innovation – Imagination, Ideas, Impact”
    Alumni have responded to the challenge economy by launching unique and unexpected enterprises. The magazine includes profiles on these new organizations along with profiles of our Peace Corps Coverdell Fellows and an annual roundup of our PACE partnerships.

    See project

  • Directions 2011-12 - Atkinson Graduate School Magazine

    Published yearly, Directions shares stories and campus conversations to keep alumni, business leaders and friends of Willamette’s MBA programs connected.

    2011-2012 Edition, “People, Planet, Profit – Beyond the Bottom Line”
    Describing the role of the triple bottom line in shaping business strategy. The feature story chronicles the rise of former Willamette MBA student and viticultural entrepreneur Jim Bernau in creating Oregon’s first major vineyard. The issue includes a summary of…

    Published yearly, Directions shares stories and campus conversations to keep alumni, business leaders and friends of Willamette’s MBA programs connected.

    2011-2012 Edition, “People, Planet, Profit – Beyond the Bottom Line”
    Describing the role of the triple bottom line in shaping business strategy. The feature story chronicles the rise of former Willamette MBA student and viticultural entrepreneur Jim Bernau in creating Oregon’s first major vineyard. The issue includes a summary of our annual PACE partners.

    See project

  • Willamette University MBA - Official Facebook Page

    - Present

    Developed official Facebook fan page for Willamette University's Atkinson Graduate School of Management and maintain page, content, photos and video. Grown fan base to over 1,000.

    See project

  • Willamette University MBA - Official Website

    - Present

    Maintain Willamette University's official MBA and management programs website, including updating content, creating new pages, incorporating social and sharing buttons and writing feature stories. The site includes over 3,000 pages housed on a web-based content management system (CMS).

    Google Analytics (Jan 1, 2013-Dec 31, 2013):
    122,800 Visitors
    64,780 Unique Visitors
    363,500+ Pageviews

    See project

Honors & Awards

  • Bronze Anvil Award

    Public Relations Society of America

    Awarded PRSA's prestigious Bronze Anvil award for the UW's student recruitment video "Find Yourself in the UW College of Arts and Sciences."

  • Silver Anvil Award

    Public Relations Society of America

    Awarded the Silver Anvil Award, the public relations industry's highest honor, in the category of event/observance for "The Phenomenon on the Lawn: Willamette University Celebrates the Total Solar Eclipse"

  • Volunteer of the Year

    Portland Business Alliance

    Honored as one of the Portland Business Alliance's "Volunteers of the Year" at the Alliance's annual meeting for service to the Leadership Portland Program and Partners in Diversity.

  • Silver Award - Annual Reports, for "Directions"

    Council for the Advancement and Support of Education (CASE)

    Silver award for the development, design and production of the 2012-13 issue of "Directions - Innovation: Imagination, Ideas, Impact," which featured alumni who launched successful ventures, chronicled the MBA mentor program, discussed the Peace Corps Fellow program and more.

  • President's Award

    American Marketing Association - Oregon Chapter

    Award for extraordinary service to the chapter, representing the ideals of the AMA.

  • Forty Under 40

    Portland Business Journal

    One of only 40 business leaders selected for the Portland Business Journal’s “Forty Under 40” awards out of over 300 nominations. Recognizing professional achievement, community service and civic involvement in the Portland-metro area.

  • Twenty Under 40

    Statesman Journal

    Honored as one of the most influential community leaders in Salem and the Mid-Willamette Valley.

  • Gold Award - Marketing and Advertising Campaign

    Higher Education Marketing Journal

    The "Gold Award" is the highest honor for the Higher Education Marketing Journal's annual awards for advertising and communication campaigns of colleges and universities. The Willamette "Get a Real MBA" campaign was honored for best graduate program.

  • Administrator of the Year

    Willamette University

    The award seeks to acknowledge a staff member or administrator who has made superior contributions to the Willamette University MBA community in a given academic year.

  • Spotlight Awards - Marketing Campaign and Publication/Magazine

    Public Relations Society of America - Portland-Metro Chapter

    Annual awards program recognizing excellence in PR and marketing initiatives. The Willamette MBA "Why Willamette? campaign received the "best marketing campaign" award and the Willamette MBA "Directions" publication received the best magazine award.

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